Verified Talent

Alex Siegel

Atlanta, GA
Verified Talent

I have been working in social media for ten years across industries including CPG, Spirits, Finance, Education, Fitness, Apps and B2B. My skills include all aspects of social media management such as strategy, content creation, paid ads, copy writing, influencer management, and community management. I have experience both in-house and on the agency side.

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I have been working in social media for ten years across industries including CPG, Spirits, Finance, Education, Fitness, Apps and B2B. My skills include all aspects of social media management such as strategy, content creation, paid ads, copy writing, influencer management, and community management. I have experience both in-house and on the agency side.

Worked With

— Jagermeister


— Hellmann's

— Popsicle

— Good Humor

— Tresemme

— Degree

— Nexxus

— Ponds

— Suave

— Vaseline





—St. Ives

—Love Beauty and Planet


—Synchrony Financial

— New Thought Marketing

— OLIVER Agency

— rareLife solutions

— October Social Media

— SkyRocket Group

— Edelman

— Synchrony

— Mast- Jägermeister US

— American Institute

— Oasis Cafe

— Asian Fusion

— SUNY New Paltz

— Alpha Epsilon Phi Sorority

Case Studies

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Specialty Areas

Social Media Management
Paid Social

Vertical Experience

Mobile Apps
Food & Beverage


Google Analytics
Facebook Business Manager
Pinterest Ads Manager
Instagram Ads
Twitter Ads
Sprout Social
Adobe InDesign
Facebook Ads Manager
Facebook Analytics
Facebook Pixel
Facebook Ads
Microsoft Teams


Content Calendar
Influencer Outreach
Brand Strategy
Social Calendar
Community Management
Ad Copy
Growth Strategy
Campaign Strategy
Marketing Strategy
Copy Development
Influencer Marketing
Content Creation
Editorial Calendar
Social Media Content Creation
Social Media Content Strategy
Paid Ads
Social Media Copy
Content Marketing Strategy
Social Media Ad Creation
Social Media Copywriting
Strategy Decks
Paid and Organic Marketing Strategy
Writing Ad Copy

Recent Roles

Associate Director of Content and Community

OLIVER Agency | 2021- Present
  • Leads the largest Content & Community department in the agency globally with 11 social media managers
  • Ensures best-in-class work across social strategy, organic content, community management, influencer & brand partnerships
  • Revitalized department structure, procedures, and scoping mechanism
  • Launched newsroom-style daily culture meeting to increase big ideas and culturally relevant agile content
  • Manages a portfolio of 20 Unilever brands across Food & Refreshment (Magnum Ice Cream, Breyers, Good Humor, Popsicle, Klondike, Pukka, Hellmann’s, Knorr) and Beauty & Personal Care (Vaseline, Degree, Suave, Ponds, TRESemme, Love Beauty and Planet, MELE Skincare, St. Ives, Caress, Simple, Nexxus, Best Hair and Scalp, and Schmidt’s)
  • Work across departments to develop brand campaigns, KPIs include awareness, engagement, rebranding, and crisis management

Senior Community Nurturer

OLIVER Agency | 2021- 2021
  • Senior Community Nurturer for U-Studio/Unilever

Director of Social Media

New Thought Marketing | 2022- Present

Social Media Manager

rareLife solutions | 2018- Present

Account Executive

October Social Media | 2020- 2021

Social Media Manager

SkyRocket Group | 2020- 2021

Community Manager

Edelman | 2021- 2021
  • Analyze current social media landscape for T.J.Maxx and Marshalls Instagram accounts
  • Create community management playbooks
  • Create response grids leveraging the brand voice to interact positively with customers
  • Provide recommendations for synergy between Customer Service and CM teams
  • Examine Khoros and provide optimizations for the team

AVP, Social Media Community Manager

Synchrony | 2019- 2020
  • Leader of community management across Synchrony’s 27+ social accounts, monitoring conversations, and ensuring the execution of content, servicing response times, and brand social voice.
  • Implemented and continue to manage Social Listening and Community Engagement practices across channels.
  • Effectively lowered customer response time by more than 1000% through implementation of new protocols.
  • Assist in managing an 8 person team responsible for all social engagement, escalations, and crisis response.
  • Develop engaging digital and physical marketing creative through cross-team collaboration with various agency partners.
  • Develop KPI reports including on-demand, weekly, monthly, and quarterly cadences.
  • Monitor paid social media campaigns and recommend optimizations for campaign success.

Integrated Marketing Lead

Mast- Jägermeister US (formally known as SFIC) | 2015- 2019
  • Managed $600k+ monthly spend across paid search and social.
  • Implemented organic and paid social media growth strategies for all media vehicles, including Facebook, Twitter, Instagram, Snapchat, etc.
  • Developed monthly and quarterly content calendars for cross-channel campaigns, while deploying content and adapting brand voice and tone as needed.
  • Developed and executed email marketing creative via Constant Contact to a list of over 200k+ subscribers
  • Designed and deployed supporting creative for organic and paid social media channels.
  • Managed community growth, health, and engagement across all platforms (1.3MM+ Followers).
  • Demonstrated deep understanding of data analytics through development of recommendations based on monthly and quarterly reports.
  • Deployed integrated marketing campaigns through direct communication and collaboration with multiple agency partners.

Marketing Coordinator

American Institute | 2014- 2015
  • Supports the growth and development of media marketing efforts, specifically online (internet and web) efforts
  • Coordinates and maintains a strong relationship with lead generation vendors, by providing reporting, creative updates, and optimization data
  • Seeks out new vendors and growth opportunities to increase traffic and brand awareness
  • Manages, promotes, tracks, and reports weekly on the brand’s social media presence across multiple networks for all locations
  • Manages and makes additions (such as content and SEO) to the brand’s website and blog
  • Generates and distributes press releases, media advisories, and newsletters Identifies, proposes, and supports public relations and local event opportunities within local markets
  • In charge of media buying for internet inquiries on a month by month basis; works with a set budget to allocate Insertion Orders based on the quality of each vendor
  • Works hand in hand with an Agency to monitor Google and Bing advertising

Social Media Consultant

Oasis Cafe | 2013- 2014
  • Create posts that are informative yet concise to entice patrons to take advantage of specials and events using various social media outlets.
  • Edit pictures used for promotional events and flyers with Photoshop.
  • Collaborate with managers to brainstorm marketing techniques that will enhance business.

Assistant Manager

Asian Fusion | 2012- 2014
  • Acted as manager during the owner’s absence to assure smooth communication among coworkers and customers.
  • Provided customer service to ensure overall satisfaction and handled complaints with ease and confidence.

Social Media Assistant

SUNY New Paltz | 2014- 2014
  • Used social media to promote internship opportunities and events
  • Compiled a mass list of current and approved interns
  • Created a pamphlet to alert students of upcoming deadlines

Social Media Chair

Alpha Epsilon Phi Sorority | 2013- 2013
  • Solely responsible for promoting the sorority in a professional manner. This included posting daily events and messages on social media sites such as Twitter and Instagram.

Public Relations Chair

Alpha Epsilon Phi Sorority | 2013- 2013
  • Created, designed, and posted flyers advertising events and publicizing our reputation in a positive manner.


January 2016
Google Adwords
July 2015


SUNY New Paltz
BA Digital Media Management

Case Studies

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