Alex Siegel

Associate Director of Content and Community

OLIVER Agency | 2021- Present

• Leads the largest Content & Community department in the agency globally with 11 social media managers
• Ensures best-in-class work across social strategy, organic content, community management, influencer & brand partnerships
• Revitalized department structure, procedures, and scoping mechanism
• Launched newsroom-style daily culture meeting to increase big ideas and culturally relevant agile content
• Manages a portfolio of 20 Unilever brands across Food & Refreshment (Magnum Ice Cream, Breyers, Good Humor, Popsicle, Klondike, Pukka, Hellmann’s, Knorr) and Beauty & Personal Care (Vaseline, Degree, Suave, Ponds, TRESemme, Love Beauty and Planet, MELE Skincare, St. Ives, Caress, Simple, Nexxus, Best Hair and Scalp, and Schmidt’s)
• Work across departments to develop brand campaigns, KPIs include awareness, engagement, rebranding, and crisis management

Senior Community Nurturer

OLIVER Agency | 2021- 2021

• Senior Community Nurturer for U-Studio/Unilever

Director of Social Media

New Thought Marketing | 2022- Present

Social Media Manager

rareLife solutions | 2018- Present

Account Executive

October Social Media | 2020- 2021

Social Media Manager

SkyRocket Group | 2020- 2021

Community Manager

Edelman | 2021- 2021

• Analyze current social media landscape for T.J.Maxx and Marshalls Instagram accounts
• Create community management playbooks
• Create response grids leveraging the brand voice to interact positively with customers
• Provide recommendations for synergy between Customer Service and CM teams
• Examine Khoros and provide optimizations for the team

AVP, Social Media Community Manager

Synchrony | 2019- 2020

• Leader of community management across Synchrony’s 27+ social accounts, monitoring conversations, and ensuring the execution of content, servicing response times, and brand social voice.
• Implemented and continue to manage Social Listening and Community Engagement practices across channels.
• Effectively lowered customer response time by more than 1000% through implementation of new protocols.
• Assist in managing an 8 person team responsible for all social engagement, escalations, and crisis response.
• Develop engaging digital and physical marketing creative through cross-team collaboration with various agency partners.
• Develop KPI reports including on-demand, weekly, monthly, and quarterly cadences.
• Monitor paid social media campaigns and recommend optimizations for campaign success.

Integrated Marketing Lead

Mast- Jägermeister US (formally known as SFIC) | 2015- 2019

• Managed $600k+ monthly spend across paid search and social.
• Implemented organic and paid social media growth strategies for all media vehicles, including Facebook, Twitter, Instagram, Snapchat, etc.
• Developed monthly and quarterly content calendars for cross-channel campaigns, while deploying content and adapting brand voice and tone as needed.
• Developed and executed email marketing creative via Constant Contact to a list of over 200k+ subscribers
• Designed and deployed supporting creative for organic and paid social media channels.
• Managed community growth, health, and engagement across all platforms (1.3MM+ Followers).
• Demonstrated deep understanding of data analytics through development of recommendations based on monthly and quarterly reports.
• Deployed integrated marketing campaigns through direct communication and collaboration with multiple agency partners.

Marketing Coordinator

American Institute | 2014- 2015

• Supports the growth and development of media marketing efforts, specifically online (internet and web) efforts
• Coordinates and maintains a strong relationship with lead generation vendors, by providing reporting, creative updates, and optimization data
• Seeks out new vendors and growth opportunities to increase traffic and brand awareness
• Manages, promotes, tracks, and reports weekly on the brand’s social media presence across multiple networks for all locations
• Manages and makes additions (such as content and SEO) to the brand’s website and blog
• Generates and distributes press releases, media advisories, and newsletters Identifies, proposes, and supports public relations and local event opportunities within local markets
• In charge of media buying for internet inquiries on a month by month basis; works with a set budget to allocate Insertion Orders based on the quality of each vendor
• Works hand in hand with an Agency to monitor Google and Bing advertising

Social Media Consultant

Oasis Cafe | 2013- 2014

• Create posts that are informative yet concise to entice patrons to take advantage of specials and events using various social media outlets.
• Edit pictures used for promotional events and flyers with Photoshop.
• Collaborate with managers to brainstorm marketing techniques that will enhance business.

Assistant Manager

Asian Fusion | 2012- 2014

• Acted as manager during the owner’s absence to assure smooth communication among coworkers and customers.
• Provided customer service to ensure overall satisfaction and handled complaints with ease and confidence.

Social Media Assistant‍

SUNY New Paltz | 2014- 2014

• Used social media to promote internship opportunities and events
• Compiled a mass list of current and approved interns
• Created a pamphlet to alert students of upcoming deadlines

Social Media Chair

Alpha Epsilon Phi Sorority | 2013- 2013

• Solely responsible for promoting the sorority in a professional manner. This included posting daily events and messages on social media sites such as Twitter and Instagram.

Public Relations Chair

Alpha Epsilon Phi Sorority | 2013- 2013

• Created, designed, and posted flyers advertising events and publicizing our reputation in a positive manner.