ClickCease
Verified Talent

Alison Farley

Virginia
$100
/hr
Verified Talent

I am passionate about branding that questions the status quo to affect positive change. I was part of the original team that launched the Dove Campaign for Real Beauty and I currently produce and host a podcast called Doctors on Cannabis that's mission is to de-stigmatize cannabis via education.

Schedule Free Consultation

I am passionate about branding that questions the status quo to affect positive change. I was part of the original team that launched the Dove Campaign for Real Beauty and I currently produce and host a podcast called Doctors on Cannabis that's mission is to de-stigmatize cannabis via education.

Worked With

— PlayStation

— Dove

— P&G

— Facebook

— Virginia is For Lovers

— Doctors on Cannabis

— Farley Incites

— SVN10

— Proximity BBDO Paris

— Ogilvy & Mather

— TBWA/Chiat/Day

— Young & Rubicam Advertising

— Squaw Valley Ski Museum Foundation

Case Studies

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Specialty Areas

Brand Marketing

Vertical Experience

Healthcare
CPG
Travel
Tourism

Tools

Wix
LinkedIn
Garageband

Skills

Podcasting
Qualitative Research
Branding
Influencer Marketing
Advertising

Recent Roles

Founder, President and Executive Producer

Doctors on Cannabis | 2020- Present
  • Doctors on Cannabis is an educational platform for the canna-curious that dispels cannabis stigmas by interviewing medical experts.
  • Since launching 18 months ago, we have +9K downloads and followers in over 500 US cities and 30 countries. We were also awarded one of the Top Innovative Healthcare Companies in 2020 by the IFAH.

Marketing Specialist

Farley Incites | 2011- Present
  • Contractor for a number of ad agencies and companies. Clients: Facebook, Fitbit, Art.com, POD, VBP, FCB, Y&R, Hogarth Worldwide, GRR, Virginia Tourism Corporation, The Burning Man Foundation, Van Der Pop, and the International Cannabis Farmers Association

Vice President of Marketing

SVN10 | 2018- 2020
  • Worked cross-functionally with product and sales; liaised with finance, operations and packaging to drive strategy and tactical executions.
  • Developed an influencer marketing campaign that gained a +50% increase in social media followers and website traffic.

Brand Strategy Director, Western Europe

Proximity BBDO Paris | 2007- 2011
  • Deployed brand strategy for P&G across multiple BBDO affiliate agencies and brand teams in Western Europe. Had a lot of fun trying to get Europeans to agree.

Senior Brand Strategist, EMEA

Ogilvy & Mather | 2005- 2007
  • On the flagship team that launched Dove's Campaign for Real Beauty.

Brand Strategist

TBWA/Chiat/Day | 2002- 2005
  • Awarded strategist of the year for work on Sony PS2.

Brand Strategist

Young & Rubicam Advertising | 2001- 2002
  • Cut teeth working on a classic American automobile brand - Lincoln.

Marketing Assistant

Squaw Valley Ski Museum Foundation | 1998- 1999

Certifications

Education

VCU Brandcenter
MBA Communications, Brand Strategy
University of Virginia
BA Arts

Case Studies

No items found.
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