ClickCease
Verified Talent

Alondra Abdur-Rahman

New Bedford, Massachusetts
$110
/hr
Verified Talent

Expert digital marketer for high-value B2B and B2C lead generation.

Schedule Free Consultation

Expert digital marketer for high-value B2B and B2C lead generation.

Worked With

— Kelly Services

— Staffing for Toyota

— Staffing for Honda

— Blue Tangerine

— Exclusive Concepts

— Move, Inc. (Realtor.com)

— TigerLead Solutions

Case Studies

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Specialty Areas

Paid Search
Programmatic

Vertical Experience

B2B
B2C
Lead Generation
Real Estate
Staffing
Education
Science
Engineering
Technology
Consulting
Professional Services
Industrial
Outsourcing

Tools

Google Ads
Microsoft Ads
Google Analytics
Reddit Ads
Outbrain
Facebook Ads Manager
YouTube Ads
Google My Business
Google Search Console
SEMRush
Moz
SpyFu
Optmyzr
Bing Places
ReportGarden

Skills

Strategic Planning
Keyword Research
Campaign Setup
Campaign Management
Ad Copy
Audience Creation

Recent Roles

Digital Marketing Strategist
Kelly Services | 2019 - 2022

  • Lead B2B and B2C strategy, execution, and management of Paid Search, Organic Search, Display/Programmatic, Discovery, Paid Social, Remarketing, YouTube Ads, and Local Listings across all Kelly brands and business units: Corporate, Education, Science, Engineering, Technology, Telecom, Professional, Industrial, Outsourcing, and Consulting
  • Achieving 61x B2B ROI, primarily through Non-Branded Paid Search, for Science, Engineering, and Technology multichannel campaigns
  • Training and writing best practices resources for external creative agencies and internal Marketing colleagues on Paid Search, Organic Search, Display/Programmatic, Discovery, and Remarketing
  • Innovating the way Kelly generates B2B and B2C revenue through the testing of newer ad platform features and expanding to additional ad platforms

Blue Tangerine | 2016 - 2019

  • Strategized, created, and managed Google Ads, Microsoft Ads, Yahoo Gemini, and Facebook Ads advertising for a variety of Lead Generation and eCommerce clients
  • Served as Account Manager and primary contact for 4 clients
  • Worked closely with clients to implement and drive successful promotional event campaigns
  • Researched YouTube as a viable advertising option to add to Blue Tangerine's service offerings
  • Wrote blog posts for the Blue Tangerine website on a quarterly basis, including such topics as Ad Extensions, Remarketing, and Responsive Display Ads

EXCLUSIVE (formerly Exclusive Concepts) | 2015 - 2016

  • Managed Google Ads and Microsoft Ads services for small to midsize eCommerce clients
  • Trained 8 employees on Remarketing Best Practices and how to create Remarketing Audiences in Google Analytics
  • Developed eCommerce Holiday Planning resources for Paid Search team, including checklists, Best Practices document, and advertising ideas
  • -Wrote blog post for Exclusive Concepts website, highlighting Google Ads' expanded Structured Snippets and update to the Store Visits metric

    Online Marketing Manager - TigerLead Solutions Division
    Move, Inc. (Realtor.com) | 2012 - 2014

  • Created and optimized lead generation campaigns for 160+ real estate clients at a given time

  • Collaborated with VP of Engineering and Tech team to troubleshoot Paid Search budget and spend issues involving internal bid management system
  • Monitored PPC projections for all TigerLead clients and worked with relevant internal and external parties to minimize projected overspend and underspend via search engines and third party lead sources

Certifications

SheCodes Basics: Introduction to Coding
October 2021
Google Ads Display Certification
December 2021
Google Ads Search Certification
December 2021

Education

Boston College
BA Science Marketing and Finance

Case Studies

No items found.
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