Digital Marketing Strategist
Kelly Services | 2019 - 2022
- Lead B2B and B2C strategy, execution, and management of Paid Search, Organic Search, Display/Programmatic, Discovery, Paid Social, Remarketing, YouTube Ads, and Local Listings across all Kelly brands and business units: Corporate, Education, Science, Engineering, Technology, Telecom, Professional, Industrial, Outsourcing, and Consulting
- Achieving 61x B2B ROI, primarily through Non-Branded Paid Search, for Science, Engineering, and Technology multichannel campaigns
- Training and writing best practices resources for external creative agencies and internal Marketing colleagues on Paid Search, Organic Search, Display/Programmatic, Discovery, and Remarketing
- Innovating the way Kelly generates B2B and B2C revenue through the testing of newer ad platform features and expanding to additional ad platforms
Paid Search Specialist
Blue Tangerine | 2016 - 2019
- Strategized, created, and managed Google Ads, Microsoft Ads, Yahoo Gemini, and Facebook Ads advertising for a variety of Lead Generation and eCommerce clients
- Served as Account Manager and primary contact for 4 clients
- Worked closely with clients to implement and drive successful promotional event campaigns
- Researched YouTube as a viable advertising option to add to Blue Tangerine's service offerings
- Wrote blog posts for the Blue Tangerine website on a quarterly basis, including such topics as Ad Extensions, Remarketing, and Responsive Display Ads
Paid Search Specialist
EXCLUSIVE (formerly Exclusive Concepts) | 2015 - 2016
- Managed Google Ads and Microsoft Ads services for small to midsize eCommerce clients
- Trained 8 employees on Remarketing Best Practices and how to create Remarketing Audiences in Google Analytics
- Developed eCommerce Holiday Planning resources for Paid Search team, including checklists, Best Practices document, and advertising ideas
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-Wrote blog post for Exclusive Concepts website, highlighting Google Ads' expanded Structured Snippets and update to the Store Visits metric
Online Marketing Manager - TigerLead Solutions Division
Move, Inc. (Realtor.com) | 2012 - 2014
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Created and optimized lead generation campaigns for 160+ real estate clients at a given time
- Collaborated with VP of Engineering and Tech team to troubleshoot Paid Search budget and spend issues involving internal bid management system
- Monitored PPC projections for all TigerLead clients and worked with relevant internal and external parties to minimize projected overspend and underspend via search engines and third party lead sources
