πΌ PORTFOLIO
amyciceraro.com
π©πΌβπ» WHY ME
I leverage customer data to build personalized experiences and develop strategic customer relationships. I work tirelessly to scale email marketing engagements and revenue for my clients.
I don't just 'drive traffic' and count clicks β I am committed to creating engaging lifecycle automations, email campaigns, transactional notifications, and landing pages to optimize paths to conversion. My clients typically see a return of $44 for every $1 spent.
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SERVICES
β Develop behavioral marketing automations for one-to-one messaging from strategy, design, and coding to testing, implementation, and analytics
β Plan end-to-end execution of email programs meant to educate, convert, and retain users at all stages of the customer journey
β Create intuitive user experiences to engage and delight your prospects and customers
β Design and develop optimized landing pages that position your lead magnet or offer as a must-have and captures prospect data
β Monitor email reputation and ensure email campaign deliverability
β Establish targeting strategies based on customer lifecycle segmentation
β Measure performance and report on key metrics tied to company goals
β Track and analyze user behavior to gather and apply insights to experimentation agenda
β Make and test hypotheses about user segments
Your project needs a specialist who is passionate, meticulous, transparent, and believes in 'Measuring twice and cutting once.' You need me!
Beyond email design and development, I have exceptional knowledge of conversion rate optimization, specifically KPI tracking, multi-variate testing, and ROI analysis. As Head of Marketing at Ship Sticks, the world's largest golf bag shipping company, I realized triple-digit revenue growth (114%) year over year and transformed the database from a stale 64,048 to 342,723 in my first year (that's a 435% lift).
π MARKETING TOOLBOX
Email Service Providers: Hubspot, Klaviyo, Active Campaign, MailChimp, SendGrid, and Shopify Plus
Design Tools: Sketch App, Photoshop, Illustrator, Invision App
Funnel Builders: Hubspot, Shopify Plus, Unbounce, Lead Pages, Wordpress
π¨βπ©βπ§ MORE THAN A MARKETER
When I am not delighting users withβ custom experiences, I enjoy time with my family, historical fiction, board games, and the serial comma.
β Willdan
β BACtrack
β Festival Pass
β Elizabeth & Clarke
β Nanit
β Persona Talent
β ZE Plug
β King of Christmas
β Ace Exhibits
β Dutch Pet
β Get Your Fit Together
β Ship Sticks
β Ship Skis
β Wholly Fit
β SoVi Digital
β Gundlach Bundschu
β Koha Pet Food
β Hopebox
β Toynk
β Lovey&Grink
β Morrow Mechanical
β Desert Farms
β Hello Bonafide
β Airvel
English
Elizabeth & Clarke has traditionally sold smart office wear for women. When the pandemic hit E&C owner, Melanie, quickly pivoted to offer a collection of stylish, affordable, and Unstainable work from home pajamas. I was tasked with showcasing the new collection to E&C's past customers via email.
The All Hours Collection launch was the first campaign sent after I migrated E&C from Mailchimp to Klaviyo. Interesting detail: I designed the email before I subcontracted a copywriter.
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I followed up with an email featuring the in stock items of the new collection and promoted the 10% savings customers receive for purchasing a set (top and bottom) versus a single item.
I enjoyed working with Amy. She created high-performing emails that complemented the website and provided a great customer experience.