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Amy Ciceraro

Savannah, Georgia, United States
$130
/hr
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Verified Talent
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πŸ’Ό PORTFOLIO
amyciceraro.com

πŸ‘©πŸΌβ€πŸ’» WHY ME
I leverage customer data to build personalized experiences and develop strategic customer relationships. I work tirelessly to scale email marketing engagements and revenue for my clients.

I don't just 'drive traffic' and count clicks β€” I am committed to creating engaging lifecycle automations, email campaigns, transactional notifications, and landing pages to optimize paths to conversion. My clients typically see a return of $44 for every $1 spent.

βœ… SERVICES
β—† Develop behavioral marketing automations for one-to-one messaging from strategy, design, and coding to testing, implementation, and analytics
β—† Plan end-to-end execution of email programs meant to educate, convert, and retain users at all stages of the customer journey
β—† Create intuitive user experiences to engage and delight your prospects and customers
β—† Design and develop optimized landing pages that position your lead magnet or offer as a must-have and captures prospect data
β—† Monitor email reputation and ensure email campaign deliverability
β—† Establish targeting strategies based on customer lifecycle segmentation
β—† Measure performance and report on key metrics tied to company goals
β—† Track and analyze user behavior to gather and apply insights to experimentation agenda
β—† Make and test hypotheses about user segments

Your project needs a specialist who is passionate, meticulous, transparent, and believes in 'Measuring twice and cutting once.' You need me!

Beyond email design and development, I have exceptional knowledge of conversion rate optimization, specifically KPI tracking, multi-variate testing, and ROI analysis. As Head of Marketing at Ship Sticks, the world's largest golf bag shipping company, I realized triple-digit revenue growth (114%) year over year and transformed the database from a stale 64,048 to 342,723 in my first year (that's a 435% lift).

πŸ›  MARKETING TOOLBOX
Email Service Providers: Hubspot, Klaviyo, Active Campaign, MailChimp, SendGrid, and Shopify Plus
Design Tools: Sketch App, Photoshop, Illustrator, Invision App
Funnel Builders: Hubspot, Shopify Plus, Unbounce, Lead Pages, Wordpress

πŸ‘¨β€πŸ‘©β€πŸ‘§ MORE THAN A MARKETER
When I am not delighting users with​ custom experiences, I enjoy time with my family, historical fiction, board games, and the serial comma.

Schedule Free Consultation

πŸ’Ό PORTFOLIO
amyciceraro.com

πŸ‘©πŸΌβ€πŸ’» WHY ME
I leverage customer data to build personalized experiences and develop strategic customer relationships. I work tirelessly to scale email marketing engagements and revenue for my clients.

I don't just 'drive traffic' and count clicks β€” I am committed to creating engaging lifecycle automations, email campaigns, transactional notifications, and landing pages to optimize paths to conversion. My clients typically see a return of $44 for every $1 spent.

βœ… SERVICES
β—† Develop behavioral marketing automations for one-to-one messaging from strategy, design, and coding to testing, implementation, and analytics
β—† Plan end-to-end execution of email programs meant to educate, convert, and retain users at all stages of the customer journey
β—† Create intuitive user experiences to engage and delight your prospects and customers
β—† Design and develop optimized landing pages that position your lead magnet or offer as a must-have and captures prospect data
β—† Monitor email reputation and ensure email campaign deliverability
β—† Establish targeting strategies based on customer lifecycle segmentation
β—† Measure performance and report on key metrics tied to company goals
β—† Track and analyze user behavior to gather and apply insights to experimentation agenda
β—† Make and test hypotheses about user segments

Your project needs a specialist who is passionate, meticulous, transparent, and believes in 'Measuring twice and cutting once.' You need me!

Beyond email design and development, I have exceptional knowledge of conversion rate optimization, specifically KPI tracking, multi-variate testing, and ROI analysis. As Head of Marketing at Ship Sticks, the world's largest golf bag shipping company, I realized triple-digit revenue growth (114%) year over year and transformed the database from a stale 64,048 to 342,723 in my first year (that's a 435% lift).

πŸ›  MARKETING TOOLBOX
Email Service Providers: Hubspot, Klaviyo, Active Campaign, MailChimp, SendGrid, and Shopify Plus
Design Tools: Sketch App, Photoshop, Illustrator, Invision App
Funnel Builders: Hubspot, Shopify Plus, Unbounce, Lead Pages, Wordpress

πŸ‘¨β€πŸ‘©β€πŸ‘§ MORE THAN A MARKETER
When I am not delighting users with​ custom experiences, I enjoy time with my family, historical fiction, board games, and the serial comma.

Special Offers

Special Offers

Retainer Discount

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%

Special Offers

Retainer Discount

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%

Special Offers

$

$

Worked With

β€” Willdan
β€” BACtrack
β€” Festival Pass
β€” Elizabeth & Clarke
β€” Nanit
β€” Persona Talent
β€” ZE Plug
β€” King of Christmas
β€” Ace Exhibits
β€” Dutch Pet
β€” Get Your Fit Together
β€” Ship Sticks
β€” Ship Skis
β€” Wholly Fit
β€” SoVi Digital
β€” Gundlach Bundschu
β€” Koha Pet Food
β€” Hopebox
β€” Toynk
β€” Lovey&Grink
β€” Morrow Mechanical
β€” Desert Farms
β€” Hello Bonafide
β€” Airvel

Case Studies

Specialty Areas

B2B Marketing
Email Marketing
Marketing Automation
HubSpot
Creative Director
Creative or Website Design

Vertical Experience

Ecommerce
Mobile Apps
Consumer
SaaS
Travel
CPG
Fashion
Marketplaces
B2B
Subscription Boxes
Ticketing
DTC
Lifestyle
Developer
Internal Comms
Marketing Tech
Apparel
Startups
Beauty
Wine
Airlines
Female Owned
Toys
B2C
Subscription
Fitness
Consumer Electronics
Consumer Goods
Plumbing/HVAC
Vitamins & Supplements
Aviation
B2B2C
NFT
MarTech
Women-Owned Businesses
Women's Health
Wellness
Digital Strategy
Email Marketing
Electric Vehicles

Tools

Creative Director
Klaviyo
Hubspot
Unbounce
Shopify
Mailchimp
ESPs
Figma
Sketch
SendGrid
Wordpress
ActiveCampaign
HTML
CSS
Qualtrics

Skills

Lead Generation
Creative Director
Copywriting
Content Calendar
Analytics
Sales Ops
Dashboard Creation
Email Automation
Marketing Automation
Digital Ads
Lifecycle Marketing
Retention
Retention Emails
Design
Content Generation
Drip Campaigns
Referral Marketing
Decks
Creative Direction
User Onboarding
Creative Briefs
Email Development
Email Marketing
Graphic Design
Email Design
Marketing Funnel Mapping
Landing Page Design
Transactional Emails
Email Flows
SMS Automation
Automated Flows
Onboarding Email Campaigns
CRM Onboarding
Review Generation
Marketing Lead
Product Onboarding
Marketing Audit
Marketing Design

Recent Roles

Marketing Consultant

AmyCiceraro.com | 2018 – Present
  • Currently contracted by Willdan formerly Lime Energy (commercial energy-efficient upgrades), Festival Pass (Live Event Membership Marketplace), Persona Talent ( EA Staffing Firm), and ZE Plug (EV Charging Stations).
  • Past clients: Nanit (smart baby video and breathing monitor), Elizabeth & Clarke (beautiful, affordable, and Unstainable work essentials), BACtrack (smartphone enhanced breathalyzers), Ace Exhibits (signs and displays), and Cleanetto (SAAS for cleaning companies), Airvel (private air charter booking engine), Gundlach Bundschu (Sonoma Coast vineyard and winery), Koha (premium pet food), Hopebox (uplifting gift box subscription), Toynk (toys and collectibles), Lovey&Grink (the softest pajamas for kids), Morrow Mechanical (Houston area HVAC service), Desert Farms (camel milk products), and Hello Bonafide (women's supplements).

    Head of Marketing

    Ship Sticks | 2016 – 2018
  • Responsible for strategic planning, implementation, and daily management of all digital marketing activities. Realizing triple-digit revenue growth and adding 214k qualified leads to the email database in 2017.
  • Designed, developed and executed behavioral drip, transactional, weekly marketing, and dedicated partner emails from strategy and design to measurement and optimization. My campaigns convert at 22% on average and have an engagement rate 30% over industry standards.
  • Created engaging, smart and intuitive content for all stages of the customer journey to generate and nurture leads, educate prospects, engage customers, convey competitive differentiation, increase brand awareness and optimize the paths to conversion.
  • Spearheaded social media, SEO, and PPC strategy initiatives in collaboration with outside agencies and managed $50,000 monthly budget, producing a 57% increase in traffic from those channels.

    Art Director

    Wholly Fit Marketing | 2014 – 2016
  • I led the design team for Wholly Fit Marketing (agency), Get Your Fit (health and wellness e-commerce, and Get Your Fit Together (digital publication). I developed and managed brands including logo design, email development, and even built the entire website on Wordpress myself. Developed strategy, created content, designed, coded, launched, analyzed, and optimized email marketing and automation for all 3 companies.

    Art Director

    SoVi Digital | 2014 – 2016

    ‍

    Email Marketing Manager
SoVi Digital | 2014 – 2016
  • I did not have email marketing experience when I saw a job opening at SoVi. That night, I taught myself how to code for email and sent my cover letter as an email marketing piece the next morning; the CMO called me 30 minutes later.
  • I streamlined the email creation process and developed a pre-flight checklist for every deployment as an Email Marketing Specialist overseeing 25 accounts. Click-to-open rates soared (up to 212%) after I converted the email templates to responsive design for all agency clients.
  • As my skill set grew I took on new roles as Visual Design Lead and Account Manager (22 accounts including Ship Sticks) within my first 3 months.

    Email Marketing Specialist

    SoVi Digital | 2014 – 2014

Certifications

Languages

English

Education

Armstrong Atlantic State University
BA, English, Professional Communications

Case Studies

$1.40
Revenue per Recipient ($0.19 benchmark)

Women's Apparel Collection Launch

$1.40 Revenue per Recipient ($0.19 benchmark)

Client Verified βœ“

Elizabeth & Clarke has traditionally sold smart office wear for women. When the pandemic hit E&C owner, Melanie, quickly pivoted to offer a collection of stylish, affordable, and Unstainable work from home pajamas. I was tasked with showcasing the new collection to E&C's past customers via email.

How we did it

The All Hours Collection launch was the first campaign sent after I migrated E&C from Mailchimp to Klaviyo. Interesting detail: I designed the email before I subcontracted a copywriter.
‍

I followed up with an email featuring the in stock items of the new collection and promoted the 10% savings customers receive for purchasing a set (top and bottom) versus a single item.

What clients are saying

I enjoyed working with Amy. She created high-performing emails that complemented the website and provided a great customer experience.
Melanie Moore, Founder at Elizabeth & Clarke
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