Andrea is a marketing strategist, brand manager, and leadership coach specializing in B2B strategy, email marketing, global brand development, organizational leadership and client/account management. She can provide you with a the strong combination of strategic thinking and executional support needed to develop, organize, monitor, and mobilize campaigns and initiatives to grow you or your clients' bottom line.
As a Director of Global Membership for the non-profit trade group The Mobile Marketing Association (MMA), she was responsible for driving engagement and developing new programs designed to support the growing business needs of 800+ C-suite members across various verticals. Prior to the MMA, Andrea spearheaded the The New York Times first vertical-focused marketing strategy resulting in a NYTimes Publishers award for the exponential increase in clients and readership. Dubbed "the fastest growing business segment at the company" in 2015 was the result of the hard work of the teams she managed across New York, Paris, London and Hong Kong to drive awareness and sales directly to enterprise clients across 20+ industries globally. Andrea's background derives from roles working in strategic partnerships and brand marketing while at top agencies such as, Saatchi & Saatchi and Team One USA.
Andrea has an MA in Psychology, Spirituality and Mind-Body from Columbia University and is very passionate about helping the next generation of leaders and their organizations make and impact that secures a better future for our global world.
— The New York Times
— Lexus Dealer Association
— Toyota Motor Cars
— Red Mango Corp.
— Marvel Comics
— Take Two Interactive
— Zebra Pen Corp.
— Saatchi & Saatchi
— Team One USA
— The Greater New York Dental Meeting
— Transaction Publishers
— Vitally Important Books
— The Mobile Marketing Association
— Kaja Bolton Real Estate Group | Hoboken Living
— Brooklyn Jewelers
Facilitated embodied wholeness by engaging in practices that explore the unconscious system one is working within to catalyze reorganization, change, and the expansion of consciousness.
Key Achievements: Pioneered holistic approach based on graduate thesis to improve the health and wellbeing of the general population by effectively integrating traditional therapeutic and leadership models with alternative healing practices and esoteric teachings.
Streamlined the CEO's decision making by translating the companies objectives into strategic initiatives. Led special programs and managed internal/external relationships.
Key Achievements: Developed hobokenliving.com overall growth strategy resulting in +150% lift in readership, audience share, and brand recognition within 3 years.
Mobile Marketing Association, Director of Global Membership, 2016- 2017
Amplified engagement and reduced churn for C-level executives across more than 800 member companies globally by increasing membership value and communicating relevant programs and offerings.
Key Achievements: Accelerated annual renewals by implementing solutions to streamline internal / process and pioneered new CRM methodology effectively reporting membership data.
The New York Times, Senior Manager, Education and Corporate Digital Solutions 2015-2016, Marketing Manager, Education and Corporate Digital Solutions, 2014- 2015, Marketing Manager, Corporate Digital Solutions & Marketing Partnerships, 2013- 2014 Senior Manager, Creative Services, Circulation Marketing, 2012- 2013
Launched first targeted B2B acquisition strategy for NYTimes.com; grew Corporate Digital Solutions by 150% across 100 countries within 8 months.
Supervised global market teams and $1.2M annual budget throughout 2 business units simultaneously, managing global strategy, brand message, and iterating to retain positive ROI on all global campaigns.
Generated 60% increase in inbound leads by spearheading development of first higher education targeted acquisition strategy while synthesizing requests and needs of 35+ sales managers throughout USA.
Key Achievements: Spearheaded rollout of competitive NYTinEducation product and warded New York Times Publisher’s Award for successfully launching NYT K-12 Schoolwide Access resulting in 280+ primary school accounts across 34+ countries in 6 months.
Saatchi & Saatchi, Account Executive, Design & Branding Group (Toyota). 2011- 2012
Oversaw all brand development for client, remaining a steward of the clients brand across internal and external stakeholders.
Key Achievements: exceptional presentations with senior leaders, guiding decision making and delivering amicable solutions.
Team One USA, Account Executive, Experiential & Relationship Marketing (Lexus Dealer Association), 2010- 2011
Developed, negotiated and managed all strategic partnerships and sponsorships valued at $250K+ annually for or 22 Lexus dealerships with partners such as the NFL, Staples Center and SF Giants.
Red Mango, Inc., Marketing Manager, 2009- 2009
Zebra Pen Corp, Associate Marketing Manager - B2B Sales, 2008- 2008
Promoguys Marketing Group, Senior Account Executive, 2006- 2008
Greater New York Dental Meeting,Advertising and Sponsorship Manager / Programs Coordinator. 2005- 2006