ClickCease
Verified Talent

Angela Lee

Sunnyvale, CA
$200
/hr
Verified Talent

I have over 10+ years of marketing and communications experience with specialization in B2B SaaS growth marketing / demand generation, social media (Linkedin paid ads in particular), content marketing and account based marketing. I've worked with numerous clients on their growth strategies and look forward to working with you.

Schedule Free Consultation

I have over 10+ years of marketing and communications experience with specialization in B2B SaaS growth marketing / demand generation, social media (Linkedin paid ads in particular), content marketing and account based marketing. I've worked with numerous clients on their growth strategies and look forward to working with you.

Worked With

— LinkedIn

— Jobvite

— BetterUp

— Synopsys

— Lever

— Unisem

— Pavilion

— The Blueshirt Group

Case Studies

No items found.

Specialty Areas

Social Media Management
Growth Marketing

Vertical Experience

B2B Saas

Tools

LinkedIn Ads
Hootsuite
Marketo
Hubspot
Salesforce

Skills

Demand Generation
Campaign Strategy
LinkedIn Advertising
Content Writing

Recent Roles

Group Marketing Manager, Demand Generation

BetterUp | 2021- Present

Member

Pavilion | 2021- Present

Senior Demand Generation Marketing Manager

LinkedIn | 2019- 2021
  • Led account based marketing (ABM) strategy and execution, exceeding pipeline goal by 200% within first 6 months.
  • Strategized and executed digital marketing campaigns globally, exceeding quarterly MQL goal by 270%
  • Developed advanced analytic dashboards to track pipeline and KPIs of all digital programs; utilized data from dashboards to optimize and streamline campaign performance
  • Led formation of Linkedin’s first cross functional ABM group

Global Communications Co-Lead |Women@Linkedin

LinkedIn | 2019- 2021
  • Led global communications strategy and execution for Women@Linkedin employee resource group, representing over 1000+ female Linkedin employees
  • Led global communications committee comprised of 4 regional leads
  • Led design and creation of group website, newsletter and social media strategy

Senior Marketing Manager, Demand Generation

Jobvite | 2017- 2019
  • Led strategic marketing campaigns focused on midmarket and enterprise accounts generating over $1.8M in pipeline within first year
  • Launched company’s first ever account based marketing (ABM) strategy, producing over $300K in pipeline within first 6 months
  • Led content marketing efforts, and authored blog posts, email campaigns and eBooks.
  • Managed and mentored one direct report.

Senior Marketing Program Manager

Synopsys Inc | 2015- 2017
  • Led marketing programs across entire verification software product line, with annual revenues of $250M.
  • Executed key marketing programs leveraging content, email and customer marketing strategies.
  • Created key marketing assets: datasheets, white papers, webinars, case studies, success stories and PRs.
  • Implemented digital advertising program using Linkedin and Google Adwords.
  • Collaborated with C-suite executives on development of industry presentations.

Marketing and Communications Manager

Unisem | 2014- 2015
  • Led company inbound and outbound marketing efforts in U.S, APAC and Europe.
  • Sole author of company-wide marketing content: ads, press releases, datasheets and customer presentations.
  • Developed company social media strategy –Twitter and Linkedin.
  • Managed company event strategy in all tradeshows / conferences worldwide.
  • Managed all third party global vendor / industry analyst relationships.

Investor Relations Associate

The Blueshirt Group | 2012- 2014
  • Defined investor and analyst relations/media relations strategies for 7+ technology industry clients
  • Authored press releases, earnings scripts, Q&A, presentations and factsheets for earnings calls, events and client websites.
  • Developed strategy for investor IR calendar including investment conferences, bus tours, and investor 1x1s.
  • Provided daily competitive intelligence information for client competitor and peer companies.

Certifications

Unconscious Bias
June 2020
Sales Cloud for Sales Reps
May 2017
ABM Certification: Foundations
April 2017

Education

University of California, San Diego - School of International Relations and Pacific Studies (IR/PS)
MBA International Management
UC San Diego
BS International Studies
UC San Diego
BA International Studies, Cognitive Science

Case Studies

No items found.
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