ClickCease
Verified Talent

Austin Bitzas

Clearwater, Florida
$150
/hr
Verified Talent

Growth Marketer with a performance marketing/data analytics background with a specific specialty in SEM (Google Ads/Bing Ads) that accumulates to 7 years of experience across dozens of brands.

I've been specializing in startup & growth phase Direct to Consumer (DTC) ecommerce companies using Paid Media to drive conversions that meet CAC (or ROAS) goals based on customer LTV.

My career started when I launched & grew my own supplement brand. Now I work fulltime as a Growth Marketer managing the Google/Bing Ad suit (search, shopping, display, YouTube Ads, performance max, discovery ads, retargeting), Pinterest Ads, Reddit Ads, Display Programmatic, Podcast Ads, SEO as a Performance Channel, Partnerships/Affiliate and other channels I am testing in 2022.

As a marketing geek with a deep knowledge in Paid Search (SEM) across Google Ads/Bing ads (search, shopping, display, YouTube Ads, performance max, discovery ads) I also consult & run frequent audits on both a strategic and tactical level for DTC e-commerce startups & growth phase companies.

My approach is data heavy & in the weeds. I like to over deliver & seek clients as passionate as I am to grow.

Schedule Free Consultation

Growth Marketer with a performance marketing/data analytics background with a specific specialty in SEM (Google Ads/Bing Ads) that accumulates to 7 years of experience across dozens of brands.

I've been specializing in startup & growth phase Direct to Consumer (DTC) ecommerce companies using Paid Media to drive conversions that meet CAC (or ROAS) goals based on customer LTV.

My career started when I launched & grew my own supplement brand. Now I work fulltime as a Growth Marketer managing the Google/Bing Ad suit (search, shopping, display, YouTube Ads, performance max, discovery ads, retargeting), Pinterest Ads, Reddit Ads, Display Programmatic, Podcast Ads, SEO as a Performance Channel, Partnerships/Affiliate and other channels I am testing in 2022.

As a marketing geek with a deep knowledge in Paid Search (SEM) across Google Ads/Bing ads (search, shopping, display, YouTube Ads, performance max, discovery ads) I also consult & run frequent audits on both a strategic and tactical level for DTC e-commerce startups & growth phase companies.

My approach is data heavy & in the weeds. I like to over deliver & seek clients as passionate as I am to grow.

Worked With

Some of my clients include:
Ecommerce & Lead Gen, PuppySpot, https://www.puppyspot.com/ (SEM +66% Gross Margin w/ -18% CAC YoY)
Ecommerce, Bonafide Health, https://hellobonafide.com/
Ecommerce, Jegs Auto, https://www.jegs.com
Ecommerce, Flip.shop
Ecommerce, Manukora, https://manukora.com/
Ecommerce, Mushroom Revival, https://www.mushroomrevival.com/ (Google Ads Restructured led +143% Purchases at flat ROAS)
Ecommerce, Fairy Tales Hair Care, https://fairytaleshaircare.com/ (in 4mo Google Ads +43% Purchases w/ +102% ROAS)
Ecommerce, TBH Kids, https://tbhkids.com/ (in 5mo Google Ads +839% Purchases w/ +244% ROAS)
Ecommerce & Lead Gen, PackM, https://www.packm.com/ (CPCs -73% w/ +221% ROAS & +224% Conv value)
Enterprise, Verizon, https://www.verizon.com/
Ecommerce, Verizon Accessories, https://www.verizon.com/products/
Ecommerce, Primal B.C Supplement's - sold

Case Studies

Specialty Areas

Paid Search
Growth Marketing

Vertical Experience

Ecommerce
CPG
Lead Generation
B2B
Subscription Boxes
DTC
Product
Product Marketing
Startups
Athletic Wear
Sexual Wellness
Subscription
Pets
Toys
B2C
Health & Wellness
B2B Ecommerce
eCommerce
b2c
Shopify Apps

Tools

Shopify
Google Analytics
RockerBox
Google Optimize
SEMRush
Google Ads
Google Data Studio
Google Tag Manager
Ahrefs
Google Search Console
Bing Ads Platform
Ads Editor
YouTube Ads
Google Shopping
Google Discovery Ads
Excel
Word
Microsoft Ads

Skills

PPC
Digital Ads
Shopping Feeds
SEM
Search Campaigns
A/B Testing
Keyword Research
Lead Scoring
Paid Media
Paid Search
Podcasting
Google Ads
Data Analytics
Data Studio Report Setup
Landing Page Strategy
Early Stage Growth

Recent Roles

Self-employed | 2021- Present
  • Google Ads/Bing ads consulting & audits on both a strategic and tactical level for DTC e-commerce startups & growth phase companies.

Growth Marketing Manager

Bonafide Health | 2021- Present
  • Manage Paid Search (Google Ads suite, Bing Ads suite), Paid Shopping (Google Shopping), Programmatic Display, Affiliate, Reddit Ads, SEO as a Performance channel, Landing page Optimization and spearheading growth channels such as Podcast & YouTube optimizing for CAC.
PuppySpot | 2020- 2021
  • Drive high intent leads that convert to sales in the most efficient way possible in order to scale & grow
  • Manage Google AdWords (Search, Display, Remarketing, YouTube, DSA, Smart Display, etc) & Microsoft Bing (Search, Display)
  • Full Account (in house) owner ship of all accounts while working on aggressive SEM growth in demanding environment.
  • Expand beyond my role in data analytics, landing page optimization, YouTube SEO, affiliate marketing, contest creation, and more to grow the brand.

Founder

Secret Yogi Society | 2020- 2021
  • Host of Life as a Secret Yogi (Yoga Podcast) with over 15k organic downloads during launch period
  • Founder of the Secret Yogi Society utilizing my skills of podcasting, and SEO to spread the message of yoga, meditation, breathwork, energy work, animal assisted therapy among other related tools into the real world.
  • Private/group yoga classes & workshops!
Zenith | 2018- 2020
  • Paid Search specializing in telecommunication sector managing over $160 million across multiple accounts
  • Manage the entire marketing deliverable cycle from initial planning, creative briefing, execution, monitoring, optimization, analysis and reporting
  • Verizon Media Team (VM1) under Zenith Media Programmatic digital display team than recruited to Performic’s VM1 Paid Search Team

Co-Founder

Primal B.C. LLC | 2017- 2018
  • Drove reoccurring revenue to over $20k per month in the Supplement Industry before selling out
  • Facilitated execution from idea creation to growth phase
  • Integrated web design, branding, management, capital allocation, digital marketing, fulfillment & automation
  • Set up & managed PPC (SEM) platforms such as Amazon PPC, Google Ads, Bing Ads, & Facebook/Instagram Ads Social Platforms
  • Development products working directly with manufactures, designers, & legal team

Certifications

Education

Siena College
BS Finance

Case Studies

+66% YoY
Gross Profit from Google/Bing Ads accounts

Bringing SEM In-House to Scale Gross Profit

+66% YoY Gross Profit from Google/Bing Ads accounts

Client Verified

I worked with Puppy Spot to bring their SEM account management in-house. run the accounts in-house. Within the first 12mo (Feb20 to Feb 21) I was able to scale both accounts (Google & Bing) driving +26% YoY High Intent Leads at -25% CPL which resulted in a -19% YoY CPS & +66% YoY Gross Profit from Google/Bing. The accounts were scaled to a consistent $35-40k/day spend at a greater efficiency (CPL & CPS) not counting the significant savings from not paying an agency fee.

How we did it

-Analyzing together offline sales data with lead scoring to make tactical UI optimizations -Pivot from a Cost-per-lead (CPL) management to a Cost-per-sale (CPL) bidding -Utilize Breed (product) specific profit margin to guide bidding decisions

What clients are saying

"Austin is one of the hardest working and intelligent professionals that I know. He is always eager to learn and take on new projects. His constant curiosity fuels his growth and I learn something new every time I get a chance to talk with him. I would highly recommend working with Austin!""Austin is a super talented media strategist. He can handle a high volume of data and find the insights to help drive improvement in your marketing strategy. In addition to his SEM expertise, he's creative, he's a team player, and he is a very positive presence to have on your team."
Trent Turner, Paid Media Manager at PuppySpot
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