Austin Lau | Growth Collective Certified Marketer

Verified Talent

Seasoned paid search marketer and freelancer. Previous experience working at agencies, in-house at Dropbox, and consulting for multiple well-known brands such as Webflow, Prezi, Etsy, & more. Experience with 7 digit monthly budgets and managing C-suite level relationships.

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Worked With

Dropbox
Webflow
Etsy
Nitro PDF
Sama/Samasource
Wpromote
Briggs & Riley
Tippsy Sake
Perfect Bar
Drunk Elephant
Prezi
Owlet Care
Jetfuel.Agency

Case Studies

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Specialty Areas

Growth Marketing

Paid Search

Vertical Experience

B2B

B2C SaaS

Ecommerce

Tools

Google Ads

Microsoft Ads

Bulk Editor

Skills

Campaign Structure

Conversion Tracking

Keyword Research

Account Audits

A/B Testing

Bid Management

Google Shopping

Retargeting

Recent Roles

Growth @ Owlet Care

Managing growth for a healthcare/med-tech company

Growth Advisor/Owner @ ADPOTENTIAL

Advising a variety of brands with growth strategies, particularly around paid/user acquisiton.
Clients: B2B SaaS, B2C SaaS, CPG, fashion/apparel, DTC subscriptions, marketplace, mobile app, fintech

Growth @ Dropbox

Managed growth for Dropbox (Business, Pro, Plus). 7-digit monthly budgets, strict LTV:CAC goals.

Account Manager @ jetfuel.agency

Led performance marketing team of 3 direct reports for 6 online storefronts, spearheading record 57% average QoQ growth.
Drove a 118% increase in leads while decreasing cost/lead by -26% within the first quarter of management.
Conceptualized, implemented, and conducted post-test analysis of A/B and multivariate testing, increasing conversion rates by 22% while decreasing CPA by 17% YoY.
Experience with B2C/B2B across a variety of industries - apparel, CPG, fitness/health, makeup, and more.

Certifications

Education

Case Studies

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