Product Manager, Digital Ads & Retail Media Solutions
H-E-B | 2021 – Present
Responsible for cross-functional engagement with partner product, engineering, sales, analytics, data science, design, and external vendor teams to ideate, prioritize, oversee implementation of, and launch digital ad solutions for H-E-B’s supplier advertiser customer base.
Global Product Lead, Mobile App Ads Product & Commercialization Strategy
Google | 2019 – 2021
Responsible for cross-functional engagement between our product and sales teams to ideate, build, and drive commercialization strategy for new (and updates to existing) product features within Google's App promotion product portfolio.
Mobile Apps Consultant, Google Customer Solutions
Google | 2016 – 2019
Responsible for partnership with Mid Market sales team in managing a $XXM (quarterly) portfolio of app+web hybrid Google Ads customers, specializing in mobile app promotion ad products. Promoted in October 2018 to Senior Mobile Apps Consultant.
New Business Consultant, Google Customer Solutions
Google | 2015 – 2016
Responsible for partnership with New Business Acquisitions team to onboard and activate (quarterly) $XM in net new Google Ads customer investment.
Website Optimization Consultant (Rotation), Google Customer Experience Research Lab
Google | 2015 – 2015
Responsible for development of strategy for - and execution of - a new treatment model (website optimization) for small and medium business advertisers.
Small Business Consultant, Google Customer Solutions
Google | 2013 – 2014
Responsible for clientele relationship management and Google Ads consultations for small business advertisers.
Head Of Marketing & Operations
MDAW LLC DBA: A&W Pawn Shop | 2010 – 2015
12/16 - 8/20: Commercially leasing property, serving as property manager until sold in late 2020.
12/15 - 12/16: Formally closed LLC operation and liquidated store inventory.
12/10 - 12/15: Responsible for online and offline marketing channel management, webmaster duties, employee hiring, training, and schedule management, bookkeeping, vendor relationship management, and inventory management.
The University of Texas at Austin
BS, Communication Studies
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