Bennett Rosenblatt

Performance Marketing Strategy Lead - Consumer

Uber | 2021- Present

• Lead global performance marketing strategy across Uber, UberEats, and Postmates consumer products.

Performance Marketing Lead - Paid Channels & AdTech

Uber | 2020- 2021

• Manage and allocate budget across all paid growth channels at Uber (UAC, Facebook, Snap, Display, Programmatic, Job Boards, Affiliates, New Channels).
• Lead high-impact projects, including partnering with AdTech on Data Platforms, Personalization, Automation, and more.
• Founder and lead for our Marketing Competition team, delivering evergreen competitive intelligence and analysis to keep Uber a step ahead.
• Own major projects within M&A, agency management, and big bets.
• Represented the Marketing org in the $2.65bn Uber-Postmates merger; led the migration of Postmates' marketing activity into Uber ecosystem.

Performance Marketing Lead - Programmatic Display, Networks, & AdTech

Uber | 2017- 2020

• Lead Uber’s North American display/programmatic marketing team.
• Guide key decision-making for tens of millions of dollars in annual spend.
• Project manager for complex ad-tech initiatives, including in-house bid optimization, dynamic creative development, and incrementality measurement.

• Built Uber’s paid re-engagement funnel from the ground up to achieve an always-on constant 3% lift in total US Rider trips.

• Thought leader on topics of incrementality and fraud within the mobile display ecosystem.

• Won 2 awards at 2019 AdExchanger Awards: Overall Excellence, Best In-House Media Operation
• Won 1 award at 2020 AdExchanger Awards: Best Use of Programmatic Technology by a Marketer
• Regular speaker at major conferences, most notably AdExchanger (2017, 2018) and AdWeek (NYC, 2018).
• Published viral op-ed in AdExchanger, “Forget Viewability: Your Ads Aren’t Serving”.

‍Growth Marketing Manager - Programmatic Display

Uber | 2016- 2017

• Programmatic thought leader leveraging real-time bidding to drive scalable user acquisition.
• Established programmatic display as a key rider acquisition channel at Uber; grew weekly budget from $0 to seven figures in six months.
• Leading efforts to ramp international programmatic investment (LATAM, APAC, EMEA).
• Leveraging vendor expertise to build the foundation for Uber's best-in-class marketing tech stack.
• Planned and executed the first-ever Programmatic Brands' Summit to discover cross-brand synergies and create a collaborative community of programmatic stakeholders. This was a full-day presentation- and discussion-based conference attended by 20 of the world's leading brands.
• Project lead for creative development and innovation.
• Ranked by leadership and peers as a top 10% performer among Uber employees during bi-annual performance reviews.

Specialist, Programmatic Strategy & Optimization

MediaMath | 2014- 2016

• Campaign management lead and programmatic optimization specialist for first-tier enterprise accounts, including Uber, Rakuten, and SolarCity.
• Managed an account portfolio averaging more than $30,000 in daily billed spend.

• Sold, designed, launched, and optimized prospecting and remarketing RTB campaigns to hit client KPIs across social, mobile, native, and display channels.

• Provided thought leadership as a trusted advisor to clients, leveraging bleeding edge technologies (cross-channel retargeting, incrementality testing, automated placebo) to achieve goals and drive innovation.

• Served as the primary account manager and optimization lead on high-visibility pilot campaigns for first-tier prospects.

Account Manager

Triggit | 2013- 2014

• Operated as the point of contact for a portfolio of IR50 and top travel clients, comprising more than $15,000 in daily media spend on the Facebook Ad Exchange and Website Custom Audiences.
• Provided holistic ad campaign management by owning every dimension of the accounts ecosystem, from technical integrations, to day-to-day communications, reporting, and performance analysis, to pitching and implementing account growth strategies.
• Engaged with Javascript, Ruby, and JSON logic to design and implement dynamic retargeting solutions tailored to clients’ diverse needs, capabilities, and limitations.
• Fostered growth-oriented relationships with agency, retail, and travel clients through vigorous commitment to client KPIs and performance expectations.