ClickCease
Verified Talent

Bennett Rosenblatt

New York City
$150
/hr
Verified Talent

Hello! My name is Bennett. I lead performance marketing strategy at Uber, covering all paid channels and consumer products (Rides, Eats, Grocery, etc). In addition, I am an experienced media buyer who can directly manage and optimize programmatic display and video campaigns.

I typically work with clients who either:

  1. Need someone to drive their entire cross-channel performance marketing strategy and execution, or
  2. Need a trustworthy programmatic media buyer to manage programmatic campaigns.

I have a proven track record working with companies at all stages. Aside from my work at Uber, past clients include The Sandbox, Talkiatry, Vistaprint, Huobi, Waking Up, Coach, Home Depot, Airvet, and more.

Schedule Free Consultation

Hello! My name is Bennett. I lead performance marketing strategy at Uber, covering all paid channels and consumer products (Rides, Eats, Grocery, etc). In addition, I am an experienced media buyer who can directly manage and optimize programmatic display and video campaigns.

I typically work with clients who either:

  1. Need someone to drive their entire cross-channel performance marketing strategy and execution, or
  2. Need a trustworthy programmatic media buyer to manage programmatic campaigns.

I have a proven track record working with companies at all stages. Aside from my work at Uber, past clients include The Sandbox, Talkiatry, Vistaprint, Huobi, Waking Up, Coach, Home Depot, Airvet, and more.

Worked With

— Uber / UberEats / Postmates

— Booking.com

— The Sandbox

— Coach

— Vistaprint

— Hotels.com

— GiveGo

— Scalarr

— Wysefit

— MediaMath

— Triggit

— NIH

Case Studies

No items found.

Specialty Areas

Growth Marketing
Programmatic

Vertical Experience

Mobile Apps
Ecommerce
Cryptocurrency
Blockchain
Healthcare

Tools

Google Analytics

Skills

Media Buying Strategy
Growth Strategy
Marketing Strategy
Affiliate Marketing
Marketing Automation

Recent Roles

Performance Marketing Strategy Lead - Consumer

Uber | 2021- Present
  • Lead global performance marketing strategy across Uber, UberEats, and Postmates consumer products.

Performance Marketing Lead - Paid Channels & AdTech

Uber | 2020- 2021
  • Manage and allocate budget across all paid growth channels at Uber (UAC, Facebook, Snap, Display, Programmatic, Job Boards, Affiliates, New Channels).
  • Lead high-impact projects, including partnering with AdTech on Data Platforms, Personalization, Automation, and more.
  • Founder and lead for our Marketing Competition team, delivering evergreen competitive intelligence and analysis to keep Uber a step ahead.
  • Own major projects within M&A, agency management, and big bets.
  • Represented the Marketing org in the $2.65bn Uber-Postmates merger; led the migration of Postmates' marketing activity into Uber ecosystem.

Performance Marketing Lead - Programmatic Display, Networks, & AdTech

Uber | 2017- 2020
  • Lead Uber’s North American display/programmatic marketing team.
  • Guide key decision-making for tens of millions of dollars in annual spend.
  • Project manager for complex ad-tech initiatives, including in-house bid optimization, dynamic creative development, and incrementality measurement.
  • Built Uber’s paid re-engagement funnel from the ground up to achieve an always-on constant 3% lift in total US Rider trips.

  • Thought leader on topics of incrementality and fraud within the mobile display ecosystem.

  • Won 2 awards at 2019 AdExchanger Awards: Overall Excellence, Best In-House Media Operation
  • Won 1 award at 2020 AdExchanger Awards: Best Use of Programmatic Technology by a Marketer
  • Regular speaker at major conferences, most notably AdExchanger (2017, 2018) and AdWeek (NYC, 2018).
  • Published viral op-ed in AdExchanger, “Forget Viewability: Your Ads Aren’t Serving”.

Growth Marketing Manager - Programmatic Display

Uber | 2016- 2017
  • Programmatic thought leader leveraging real-time bidding to drive scalable user acquisition.
  • Established programmatic display as a key rider acquisition channel at Uber; grew weekly budget from $0 to seven figures in six months.
  • Leading efforts to ramp international programmatic investment (LATAM, APAC, EMEA).
  • Leveraging vendor expertise to build the foundation for Uber's best-in-class marketing tech stack.
  • Planned and executed the first-ever Programmatic Brands' Summit to discover cross-brand synergies and create a collaborative community of programmatic stakeholders. This was a full-day presentation- and discussion-based conference attended by 20 of the world's leading brands.
  • Project lead for creative development and innovation.
  • Ranked by leadership and peers as a top 10% performer among Uber employees during bi-annual performance reviews.

Specialist, Programmatic Strategy & Optimization

MediaMath | 2014- 2016
  • Campaign management lead and programmatic optimization specialist for first-tier enterprise accounts, including Uber, Rakuten, and SolarCity.
  • Managed an account portfolio averaging more than $30,000 in daily billed spend.
  • Sold, designed, launched, and optimized prospecting and remarketing RTB campaigns to hit client KPIs across social, mobile, native, and display channels.

  • Provided thought leadership as a trusted advisor to clients, leveraging bleeding edge technologies (cross-channel retargeting, incrementality testing, automated placebo) to achieve goals and drive innovation.

  • Served as the primary account manager and optimization lead on high-visibility pilot campaigns for first-tier prospects.

Account Manager

Triggit | 2013- 2014
  • Operated as the point of contact for a portfolio of IR50 and top travel clients, comprising more than $15,000 in daily media spend on the Facebook Ad Exchange and Website Custom Audiences.
  • Provided holistic ad campaign management by owning every dimension of the accounts ecosystem, from technical integrations, to day-to-day communications, reporting, and performance analysis, to pitching and implementing account growth strategies.
  • Engaged with Javascript, Ruby, and JSON logic to design and implement dynamic retargeting solutions tailored to clients’ diverse needs, capabilities, and limitations.
  • Fostered growth-oriented relationships with agency, retail, and travel clients through vigorous commitment to client KPIs and performance expectations.

Certifications

Education

Washington University in St. Louis
BA Philosophy-Neuroscience-Psychology

Case Studies

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