Hello! My name is Bennett. I lead performance marketing strategy at Uber, covering all paid channels and consumer products (Rides, Eats, Grocery, etc). In addition, I am an experienced media buyer who can directly manage and optimize programmatic display and video campaigns.
I typically work with clients who either:
I have a proven track record working with companies at all stages. Aside from my work at Uber, past clients include The Sandbox, Talkiatry, Vistaprint, Huobi, Waking Up, Coach, Home Depot, Airvet, and more.
— Uber / UberEats / Postmates
— The Sandbox
Built Uber’s paid re-engagement funnel from the ground up to achieve an always-on constant 3% lift in total US Rider trips.
Thought leader on topics of incrementality and fraud within the mobile display ecosystem.
Sold, designed, launched, and optimized prospecting and remarketing RTB campaigns to hit client KPIs across social, mobile, native, and display channels.
Provided thought leadership as a trusted advisor to clients, leveraging bleeding edge technologies (cross-channel retargeting, incrementality testing, automated placebo) to achieve goals and drive innovation.
Served as the primary account manager and optimization lead on high-visibility pilot campaigns for first-tier prospects.