ClickCease
Verified Talent

Brandon Evering

Los Angeles
$125
/hr
Verified Talent

Experienced and versatile Email Marketing Manager with a proven track record creating, implementing, and analyzing successful digital marketing strategies and campaigns with a data-driven approach.

Schedule Free Consultation

Experienced and versatile Email Marketing Manager with a proven track record creating, implementing, and analyzing successful digital marketing strategies and campaigns with a data-driven approach.

Worked With

— Lord Jones

— Happy Dance

— Exhale Wellness

— Holistapet

— Cheef Botanicals

— Hollyweed CBD

— CLICS

— Chicago Capital Funds, LLC

Case Studies

No items found.

Specialty Areas

Email Marketing
Brand Marketing

Vertical Experience

Ecommerce
Fashion
Beauty
Cannabis

Tools

Klaviyo

Skills

Email & SMS A/B Testing
Email Analytics
Copywriting
Graphic Design
Project Management

Recent Roles

Email Marketing Manager

Cheef Holdings | 2022- Present

Customer Retention Manager

Lord Jones, Happy Dance | 2020- 2021
  • Led email marketing channel (Klaviyo) consisting of automated flows and individual campaigns which drove $3.5MM+ revenue in 2020, accounting for over 40% of all DTC revenue and was an additional $1MM+ email revenue YoY.
  • Launched SMS marketing channel with an average revenue per recipient of $0.25 and click rate of 8%.
  • Developed and managed Google Search Ads campaign which drove an overall 247% ROAS and 5% CTR to date.
  • Managed Shopify website by developing and managing promotions, product pages, homepage modules, landing pages, backend reporting and more.
  • Implemented referral program to increase lead generation and brand loyalty through referrals.

Marketing Communications Manager

CLICS | 2018- 2020
  • Managed all digital marketing campaigns including email marketing, social media, and paid advertising (Facebook and Instagram, including A/B testing). Analyzed marketing campaigns against KPI metrics to track performance and make data-driven adjustments.
  • CRM (Hubspot) management - Coordinated marketing functions through Hubspot, including email blasts, website landing pages, and social media ads to drive traffic. Established lead workflow and customer service operating procedure.
  • Led the redesign of the company website (Wordpress based) and designed website graphics using Adobe Illustrator.
  • Executive support to the CEO and President - Reported directly to company leadership on critical initiatives involving business operations; was primary point of contact for off-site engineers, suppliers, and contract manufacturers.
  • Performed product demonstrations to VP and C-level executives/investors in high level business development meetings.

Marketing Analyst

Chicago Capital Funds, LLC | 2017- 2018
  • Created digital marketing campaigns via paid advertising (Google Ads PPC, Facebook Ads), email marketing, and aggregators to generate leads. Optimized paid advertising campaigns to increase conversion rate by 95% while reducing cost per conversion by 58%.
  • Analyzed marketing strategy effectiveness by evaluating website traffic through Google Analytics and ROI metric reporting to make data-driven decisions that drive lead generation.
  • Developed print marketing materials such as brochures, flyers, etc. using Adobe Illustrator, Photoshop, and InDesign.
  • Conducted market research and produced analytical market feasibility reports on potential properties for company expansion.
  • Designed efficient reporting methods and implemented them in field storefront locations to track and evaluate direct marketing efforts.

Certifications

Social Media Management
September 2018
Email Marketing
July 2018
Inbound Methodology
June 2018

Education

UC San Diego
BA Arts, Economics

Case Studies

No items found.
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