ClickCease
Verified Talent

Brooke Bourlet

California
$125
/hr
Verified Talent

I currently manage Google & Bing accounts with monthly spends between 10-500k in a variety of ecommerce and lead gen verticals.

Schedule Free Consultation

I currently manage Google & Bing accounts with monthly spends between 10-500k in a variety of ecommerce and lead gen verticals.

Worked With

Tempo
Jimmy Jazz
Pink Stork
Healthy Spot
Dazzling Cleaning
Techstyle Fashion Group (Fabletics, Savage x Fenty, ShoeDazzle)

Case Studies

No items found.

Specialty Areas

Paid Search

Vertical Experience

Ecommerce
Fashion
Retail
Gaming
Health & Wellness
Home Services

Tools

Google Ads
Bing Ads Platform
Shopify
Google Data Studio
Merchant Center

Skills

Account Strategy
A/B Testing
Keyword Research
Optimization
Lead Generation

Recent Roles

Currently: Associate Director of Paid Search

  • Manages Google & Bing Ad accounts for clients in a variety of ecommerce and lead gen verticals with monthly spends ranging from 10k - 500k.
  • Scaled a local pet food company by 100% in spend and revenue YoY from March 2021 to March 2022 while maintaining a 2x total ROAS across the account.
  • Provides Paid Search marketing strategy recommendations to clients through on-boarding calls, 3 month roadmaps, and QBRs to discuss branding, account performance, and execution of client goals.
  • Leveraging data insights from Google Analytics, Google Ads, and YouTube to drive highly-engaged traffic & increase conversions.
  • Builds and optimizes manual / automatic shopping feeds, including titles, descriptions, images, and product ratings.
  • Collaborates with Paid Social, Email, and Creative departments to create brand-personalized creative assets for clients.
  • Conducts monthly department trainings to educate coordinators on advanced Google Ads product opportunities, campaign bid strategies, and SEM-related topics.
  • Leads sales pitches for prospective clients by delivering in-depth account audits and scale opportunities to demonstrate value of signing.
  • Aided in rebuilding the Paid Search department's internal website housing trainings, SOPs, resources, and tools.

Formerly: Search Engine and Affiliate Marketing Specialist at TechStyle Fashion Group

  • Managed 300+ combined search, shopping, and display campaigns across Google and Bing for ShoeDazzle with 7 figure yearly spend.
  • Search campaign optimization resulted in 27% reduction in CPL, 17% reduction in CPA; shopping campaign optimization resulted in 27% reduction in CPL, 3% reduction in CPA - whilst maintaining year over year spend.
  • Project: grow paid search presence in Canada - optimizations resulted in 83% increase in spend, 40% reduction in CPL, 16% reduction in CPA.
  • Worked closely with agency to manage affiliate marketing program for 5 TechStyle brands - gathered assets; communicated with brand teams; approved promotional material, optimization strategies, invoices.
  • Monitored performance for agencies such as MotiveMetrics and Acceleration Partners.
  • Retrieved, analyzed weekly KPI reports for 6 T.S. brands for better optimization by utilizing Search Ads 360.

Certifications

Email and Newsletter Marketing Foundations
August 2018
Online Marketing Foundations
August 2018
Google AdWords Fundamentals
April 2018

Education

Louisiana State University
BA Interdisciplinary Studies

Case Studies

No items found.
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