Currently: Associate Director of Paid Search
- Manages Google & Bing Ad accounts for clients in a variety of ecommerce and lead gen verticals with monthly spends ranging from 10k - 500k.
- Scaled a local pet food company by 100% in spend and revenue YoY from March 2021 to March 2022 while maintaining a 2x total ROAS across the account.
- Provides Paid Search marketing strategy recommendations to clients through on-boarding calls, 3 month roadmaps, and QBRs to discuss branding, account performance, and execution of client goals.
- Leveraging data insights from Google Analytics, Google Ads, and YouTube to drive highly-engaged traffic & increase conversions.
- Builds and optimizes manual / automatic shopping feeds, including titles, descriptions, images, and product ratings.
- Collaborates with Paid Social, Email, and Creative departments to create brand-personalized creative assets for clients.
- Conducts monthly department trainings to educate coordinators on advanced Google Ads product opportunities, campaign bid strategies, and SEM-related topics.
- Leads sales pitches for prospective clients by delivering in-depth account audits and scale opportunities to demonstrate value of signing.
- Aided in rebuilding the Paid Search department's internal website housing trainings, SOPs, resources, and tools.
Formerly: Search Engine and Affiliate Marketing Specialist at TechStyle Fashion Group
- Managed 300+ combined search, shopping, and display campaigns across Google and Bing for ShoeDazzle with 7 figure yearly spend.
- Search campaign optimization resulted in 27% reduction in CPL, 17% reduction in CPA; shopping campaign optimization resulted in 27% reduction in CPL, 3% reduction in CPA - whilst maintaining year over year spend.
- Project: grow paid search presence in Canada - optimizations resulted in 83% increase in spend, 40% reduction in CPL, 16% reduction in CPA.
- Worked closely with agency to manage affiliate marketing program for 5 TechStyle brands - gathered assets; communicated with brand teams; approved promotional material, optimization strategies, invoices.
- Monitored performance for agencies such as MotiveMetrics and Acceleration Partners.
- Retrieved, analyzed weekly KPI reports for 6 T.S. brands for better optimization by utilizing Search Ads 360.