ClickCease
Verified Talent

Caleb Kaplowitz

Martinez, CA
$150
/hr
Verified Talent

I have 10+ years of full funnel digital marketing experience - 8.5 years in programmatic/addressable media strategy & activation. I currently lead the brand marketing for a unicorn startup called KeepTruckin and most recently helmed an agency team of ~20 programmatic media strategists and campaign managers across 8 marquee B2C/B2B brands including Charles Schwab, Levi's, and Zillow, stewarding upwards of ~$80MM in annual budget.

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I have 10+ years of full funnel digital marketing experience - 8.5 years in programmatic/addressable media strategy & activation. I currently lead the brand marketing for a unicorn startup called KeepTruckin and most recently helmed an agency team of ~20 programmatic media strategists and campaign managers across 8 marquee B2C/B2B brands including Charles Schwab, Levi's, and Zillow, stewarding upwards of ~$80MM in annual budget.

Worked With

— Fitbit

— Zillow

— Schwab

— Levi's

— Dockers

— Columbia

— GoPro

— Gallo

— Truvia

— Tonal

— Glu Mobile

— Kroger

— AT&T

— Saks Fifth Avenue

— Joann Fabrics

Case Studies

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Specialty Areas

Programmatic
Growth Marketing

Vertical Experience

Consumer Electronics
Real Estate
Finance
CPG
Retail

Tools

Google Display & Video 360
The Trade Desk
Amazon DSP
Verizon DSP
Roku DSP
Google Campaign Manager 360
Adelphic DSP
Integral Ad Science

Skills

Programmatic
Direct Response Marketing
Performance Marketing
User Acquisition
Brand Marketing
Full Funnel Strategy
Full-Funnel Marketing
Addressable Paid Media

Recent Roles

Head of Brand Marketing (B2B)

KeepTruckin | 2022- Present

VP, Addressable (Programmatic) Strategy & Activation

Matterkind | 2021- 2022

Director, Addressable Strategy

Matterkind | 2018- 2021

Manager, Advertising Operations

Ericsson Emodo | 2017- 2018

Senior Campaign Manager

Ericsson Emodo | 2016- 2017
  • Acquired Place cast
  • Oversaw and ensured full delivery/actualization across 125+ IO's totaling over $2.5MM in revenue across 3 countries since assuming interim management position.
  • Built comprehensive training course for AdOps new hires that includes meetings and agendas with 21 different employees across 5 business days.
  • Campaign Management: Trafficking, Performance Optimizing, Margin Maximizing, and Analysis.
    -Helped grow spend from 1 key account from $150K to $750K YoY, 2016 to 2017 (500% growth).
    -Helped grow spend from another key account from $500K in 2015 to $1-2MM in 2016 and 2017 (200-400% growth).
  • Sales Support: Kick-Off Calls, Campaign Strategy Formation and Execution.
  • Product Support: Chief liaison to DSP Product Manager. Acted as platform visionary and gathered initial feedback/coordinated prioritization of 10+ major platform improvements in 2017 and 30+ feature enhancements are in queue for 2018.
  • Solutions Support: Main contact for Solutions Engineering team, overseeing/ assisting the resolution of 155 requests in 2017.see less.

Senior Ad Operations Associate

Digilant | 2016- 2016
  • Campaign Management: trafficking, setup, pacing, analyzing, QA, margin boosting, optimizing, and reporting.
  • Account management: leading client calls, day-to-day communication, and traveling to agency meetings.
  • Training: as most tenured associate in the office, helped professionally develop four operations colleagues.

Ad Operations Associate

Digilant | 2013- 2015
  • Campaign Management: trafficking, setup, pacing, analyzing, QA, margin boosting, optimizing, and reporting.
  • Ran up to 29 campaigns (avg. associate runs 15-20) for monthly revenue totals over $600K (avg. runs ~$250K)
  • Sales planning: pricing, RFP creation, RFI assistance, communicating specs.
  • Administrative support: billing, IO creation, updating Salesforce, managing campaign collateral.

Manager

Fresh Cut Videos | 2012- 2012
  • Successfully launched start-up video marketing business with business partner.
  • Responsible for lead generation, film prep/ set-up, creative direction, and client communication.
  • Maintained a weekly membership of a BNI (Business Networking International) Chapter in SF.

Digital Marketing Account Executive

Hearst Media Services | 2011- 2011
  • Consulting in digital marketing products including, but not limited to Search Engine Optimization (SEO), Search Engine Marketing (SEM), press releases, social media marketing and print advertising.
  • Responsibilities included managing multiple accounts while simultaneously prospecting/closing new business.
  • Worked positively within competitive, yet supportive team dynamic. Google AdWords Certified.

Certifications

Education

Whitworth University
BA, Marketing

Case Studies

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