Agile B2B2C marketing leader with 12 years’ experience launching and growing health technologies.
Strengths in product strategy, content marketing, GTM launches, developing leaders. Adept in demand generation, operations.
— Johnson and Johnson
— Vida Health
— Cornell University, College of Veterinary Medicine
— Kessels & Associates
Marketing and Product Management for disruptive innovations in diabetes Medical Devices, Wearable Health Sensor Technology, Individual and Enterprise Software, Desktop and Cloud Based Software, Remote Patient Monitoring Technology.
Won Pioneer Award for designing a major new business model in the hospital channel — Led small sales team to sign 12 hospital pilot partnerships, proved best design in experiment with 1,000 new users, then expanded the model nationally
Launched major new wearable health sensor technology hardware and software disrupting the diabetes market
Managed budgeting and forecasting within 90% accuracy; tracked, analyzed, and optimized sales KPIs
Developed and executed strategies, tactics, and collateral for 3 sales forces and 6 enterprise channels including: governments, hospitals and healthcare provider systems, companies running clinical trials