Charlie Penwarden | Growth Collective Certified Marketer

Verified Talent

I started my career in Psychiatry before transitioning into Neuromarketing (observing how users engage with websites and tailoring experiences to their behaviour) and then into organic growth (blending SEO, UX and Digital PR). I've been a part of pre-seed funded startup teams, national corporations and over the past few years have had the privilege to create and executed the EMEA Content Marketing strategies for companies like Ramsay Healthcare, Herbalife Nutrition and FutureLearn. I love educating clients on the process and theory behind what I do and am excited to be working together on your project.

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Worked With

— Abbeyfield Society

— Herbalife Nutrition

— AstraZeneca

— AQai (SaaS)

— Ramsay Healthcare

– Greenwood Campbell

— The Training Room

— Nationwide Building Society

— FutureLearn

— Rank Robin

— Behaveo

— Project Pit Stop

— Night Slides

– Print Smarter

— Greenwood Campbell

— Unique Group Southern Ltd

— Dorset HealthCare NHS Foundation Trust

Case Studies

EMEA Content SEO Strategy for Herbalife Nutrition

Specialty Areas

Content Marketing

SEO

Vertical Experience

B2B

Healthcare

Fitness

Technology

Tools

Ahrefs

Surfer SEO

Google Suite

WordPress

RankMath

Skills

Keyword Research

Content Strategy

Copywriting

Information Architecture

Analytics

Recent Roles

Marketing Director

Rank Robin | 2020- Present

Online growth specialists focused on delivering the most effective long-term impact via creative content marketing; organic search (SEO) and user experience (UX) blended optimisation. Directly accountable to business objectives and focused on Digital Products like websites, SaaS apps, online courses and knowledge assets.

Product Owner

AQai - Adaptability Assessments & Coaching | 2019- 2021

Building the most comprehensive measure of human adaptability to change that's ever graced the workplace. Discover your individual and organisation AQ score with an engaging chatbot assessment that feeds into our ACE algorithm (Ability + Character + Environment) visualised in a beautiful dashboard and report download. www.aqai.io

Head of Experience

Greenwood Campbell | 2018- 2019

An obsessively user-centric digital agency who build pleasingly navigable and impactful web platforms for organisations with purpose.
Projects most proud of contributing to were; an Empathy Framework and Communication Strategy for one of the world's leading online learning providers, FutureLearn. A market-first user journey for prospective retirement home residents searching for a new place at abbeyfield.com. And the RNLI's digital callout and messaging system for volunteers responding to emergencies at sea.

Digital Transformation Manager

Greenwood Campbell | 2017- 2018

Growth Marketing Manager

Unique Group Southern Ltd | 2016- 2018

Creating and implementing growth marketing strategies for:
- Unique Fire and Security Ltd
- Unique Tech Solutions Ltd
- Unique Interiors (Southern) Ltd
- Unique Group (Southern) Ltd
Managing the user experience, design, and development of:
https://uniquefireandsecurity.co.uk/
https://uniquetechsolutions.co.uk/
https://unique-interiors.co.uk/
https://uniquegroup.org.uk/
Customer communication strategy inc. offline customer experience.
Regional SEO strategy implementation across all Group websites. (Research + Content + Outreach).
Management of paid advertising campaigns (Affiliate/PPC/Social).
Multimedia content production photography/videography/graphics.
Email marketing communication campaigns + occasional direct mailings.
Social media strategy and execution of the individual brands.
Custom data analysis reports created (GA / GTM / Data Studio).

B2B Digital Marketing

Nationwide Building Society | 2015- 2016

Growth Marketing Manager

Print Smarter | 2014- 2015

Managing Editor

The Contrast Magazine | 2011- 2013

Certifications

Breathwork Coach

February 2021

AQ Foundation Practitioner

August 2020

Advanced Google Analytics

August 2018

Education

Case Studies

33%

Increase in Page 1 keywords

EMEA Content SEO Strategy for Herbalife Nutrition

33% Increase in Page 1 keywords

Client Verified ✓

I worked with Herbalife to create their £1bn growth Europe, Africa & Middle East strategy to be driven by SEO optimised Content Marketing

How we did it

– Conducted a comprehensive content audit to review situation – Conducted SEO research for content clusters to identify topic opportunities for growth – Created a content strategy document that outlined SMART objectives for ROI calculations – Created a content framework with topics, titles and keyword targets for internal content team to follow – Created an on-page SEO guide for the team to follow to ensure fully optimised pages and articles – Helped map out a distribution plan for Digital PR to earn links to certain pieces of content

What clients are saying

We were really happy with the work that Charlie did on the content audits and strategy. They were very comprehensive, well structured, detailed and informative and we found them really useful. We have already seen the ranking improvements and long may it continue.

Mani Gyumova, Digital Marketing Manager at Herbalife Nutrition