Check
Verified Talent
More info
Check
Open to FTE

Charlie Penwarden

Bournemouth, UK
$
/hr
Check
Verified Talent
More info
Schedule Free Consultation
Schedule a Consultation

Special Offers

Special Offers

Retainer Discount

0
%

Special Offers

Retainer Discount

0
%

Special Offers

$

$

Worked With

Case Studies

EMEA Content SEO Strategy for Herbalife Nutrition

Specialty Areas

Content Marketing
SEO

Vertical Experience

B2B
Healthcare
Fitness
Technology

Tools

Ahrefs
Surfer SEO
Google Suite
Wordpress
RankMath

Skills

Keyword Research
Content Strategy
Copywriting
Information Architecture
Analytics

Recent Roles

Certifications

Breathwork Coach
February 2021
AQ Foundation Practitioner
August 2020
Advanced Google Analytics
August 2018

Languages

English

Education

Link to Portfolio

Case Studies

33%
Increase in Page 1 keywords

EMEA Content SEO Strategy for Herbalife Nutrition

33% Increase in Page 1 keywords

Client Verified ✓

I worked with Herbalife to create their £1bn growth Europe, Africa & Middle East strategy to be driven by SEO optimised Content Marketing

How we did it

– Conducted a comprehensive content audit to review situation – Conducted SEO research for content clusters to identify topic opportunities for growth – Created a content strategy document that outlined SMART objectives for ROI calculations – Created a content framework with topics, titles and keyword targets for internal content team to follow – Created an on-page SEO guide for the team to follow to ensure fully optimised pages and articles – Helped map out a distribution plan for Digital PR to earn links to certain pieces of content

What clients are saying

We were really happy with the work that Charlie did on the content audits and strategy. They were very comprehensive, well structured, detailed and informative and we found them really useful. We have already seen the ranking improvements and long may it continue.
Mani Gyumova, Digital Marketing Manager at Herbalife Nutrition
View More
Gain a competitive edge with the world’s best freelance marketers
Get started
Trustpilot
Most In-Demand Roles
Google Ads ExpertPPC ConsultantEmail Marketing ConsultantSEO ConsultantGrowth Marketing ConsultantContent Marketing Consultant
Google Analytics ConsultantWebflow ExpertGoogle Tag Manager ConsultantSocial Media ConsultantInfluencer Marketing ConsultantFacebook Ads Expert
About Us
How We Vet TalentWhy Growth Collective?FAQsTerms of UsePrivacy PolicyContact Us
Connect With Us