Christine Scott

Media Planning and Supply Operations

Xandr | 2021- Present

• Sourcing inventory via direct publisher relationship and/or 3rd Party SSPs to bring to Xandr's Premium Video Catalog.
• Expert in publisher inventory to assist media planners and AE's execution of PMP and PG deals
• Proficient in Xandr’s key client-facing products; Invest(DSP), Monetize(SSP), and Curate; reporting APIs, and similar.
• Create cross-team workflow by optimizing team activities, knowledge/training documentation (wiki), and developing tools to automate processes.
• Robust data analysis of deals to optimize reach and deal success for both buyer and supplier

Weekend Paid Media Associate

Disney Streaming Services | 2020- 2021

• Cross Channel Analyst responsible for acquisition tactics during peak ESPN events and Disney launches. Consistently covering Saturday and Sunday.
• Implement real time campaign optimizations to drive subscriber acquisition/conversion via existing platforms (i.e. Google Ads, Bing, Apple Ads, Programmatic, Video, Facebook, Twitter).
• Create weekly weekend performance reporting to pass off to weekday campaign analyst as well as Bi-weekly reporting for market/product leads.
• Worked with the Strategy team to convey weekend performance and assist in budget and CPA projection.
• Managed and execute UFC display campaigns during the 2019 and 2020 McGregor fight, as well as all other MMA events for ESPN+

Associate Programmatic Buyer

Townsquare Ignite | 2018- 2020

• Traffick and QA campaigns in different DSPs such as Appnexus, Centro, Simpli.fi, and Youtube
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Pro-actively monitor advertiser activity for performance and delivery; developing strategies to increase performance and monetization
• Experience with Project Management platforms: Asana

Ad Operations Coordinator

Innovid | 2017- 2018

• Manage and traffic digital advertising campaigns across platforms, including desktop, mobile, tablet, and video
• Perform Quality Assurance of all campaign materials prior to launch, including video content, 3rd party ad tags and pixels
• Partner with sales, campaign management, and other marketing solutions teams to ensure full delivery and optimal performance across campaigns
• Ensure creative adheres to technical specifications, including testing and troubleshooting third party tags and pixels
• Work with reputable third party Ad Tech companies and vendors such as: Double Verify, MOAT, and Integral Ad Science
• Execute creation of HTML tags for Site Partners using DCM, Sizmek, Medialets, and Atlas Program
• Experience with ad technology protocols, including: VAST, VPAID, MRAID; as well as web technologies: HTML, JAVA, FLASH, AS, HTML5.
• Experience with Project Management platforms: JIRA, Confluence, etc.