ClickCease
Verified Talent

Christine Scott

New York
$85
/hr
Verified Talent

Digital marketing expert with over 4 years of experience across many different DSPs such as Google Ads, Display & Video 360 , Xandr, Facebook Ad Manager, and many more. Strong knowledge of advertising ecosystem inclusive of trafficking and optimizing display and video campaigns.

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Digital marketing expert with over 4 years of experience across many different DSPs such as Google Ads, Display & Video 360 , Xandr, Facebook Ad Manager, and many more. Strong knowledge of advertising ecosystem inclusive of trafficking and optimizing display and video campaigns.

Worked With

— Disney streaming

— ESPN+

— Xandr

— Disney Streaming Services

— Townsquare Ignite

— Innovid

Case Studies

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Specialty Areas

Paid Social
Programmatic
Offline Channels (TV
Podcast
Radio
Print)

Vertical Experience

Streaming
Retail

Tools

Twitter Ads
Facebook Ads Manager
Xandr
DV360
Oath
Snapchat Ads Manager

Skills

Data Analytics
Programmatic Video
Programmatic Display
Facebook Ads
YouTube Ads

Recent Roles

Media Planning and Supply Operations

Xandr | 2021- Present
  • Sourcing inventory via direct publisher relationship and/or 3rd Party SSPs to bring to Xandr's Premium Video Catalog.
  • Expert in publisher inventory to assist media planners and AE's execution of PMP and PG deals
  • Proficient in Xandr’s key client-facing products; Invest(DSP), Monetize(SSP), and Curate; reporting APIs, and similar.
  • Create cross-team workflow by optimizing team activities, knowledge/training documentation (wiki), and developing tools to automate processes.
  • Robust data analysis of deals to optimize reach and deal success for both buyer and supplier

Weekend Paid Media Associate

Disney Streaming Services | 2020- 2021
  • Cross Channel Analyst responsible for acquisition tactics during peak ESPN events and Disney launches. Consistently covering Saturday and Sunday.
  • Implement real time campaign optimizations to drive subscriber acquisition/conversion via existing platforms (i.e. Google Ads, Bing, Apple Ads, Programmatic, Video, Facebook, Twitter).
  • Create weekly weekend performance reporting to pass off to weekday campaign analyst as well as Bi-weekly reporting for market/product leads.
  • Worked with the Strategy team to convey weekend performance and assist in budget and CPA projection.
  • Managed and execute UFC display campaigns during the 2019 and 2020 McGregor fight, as well as all other MMA events for ESPN+

Associate Programmatic Buyer

Townsquare Ignite | 2018- 2020
  • Traffick and QA campaigns in different DSPs such as Appnexus, Centro, Simpli.fi, and Youtube
  • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
  • Pro-actively monitor advertiser activity for performance and delivery; developing strategies to increase performance and monetization
  • Experience with Project Management platforms: Asana

Ad Operations Coordinator

Innovid | 2017- 2018
  • Manage and traffic digital advertising campaigns across platforms, including desktop, mobile, tablet, and video
  • Perform Quality Assurance of all campaign materials prior to launch, including video content, 3rd party ad tags and pixels
  • Partner with sales, campaign management, and other marketing solutions teams to ensure full delivery and optimal performance across campaigns
  • Ensure creative adheres to technical specifications, including testing and troubleshooting third party tags and pixels
  • Work with reputable third party Ad Tech companies and vendors such as: Double Verify, MOAT, and Integral Ad Science
  • Execute creation of HTML tags for Site Partners using DCM, Sizmek, Medialets, and Atlas Program
  • Experience with ad technology protocols, including: VAST, VPAID, MRAID; as well as web technologies: HTML, JAVA, FLASH, AS, HTML5.
  • Experience with Project Management platforms: JIRA, Confluence, etc.

Certifications

Education

Baruch College
BA Business/Corporate Communications

Case Studies

No items found.
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