ClickCease
Verified Talent

Colby Flood

Raleigh, NC
$120
/hr
Verified Talent

Colby is the founder and CEO of Brighter Click. A Paid Social agency that puts the highest priority on proactive communication led through education. They work to 2-3x your current paid social performance.

Brighter Click's Mission is to be Education First with all things.
Internal education: We provide our team members with educational courses, webinars, conferences, subscriptions, and coaching sessions to continually grow in their roles. We ask that each team member complete at least one education resource per quarter.

Client-facing education: We’ve created educational videos to increase your knowledge of paid media. We use meeting agendas and weekly email send-outs to educate you on the performance of your account. We also train our account managers to lead all verbal and written communication with education.

Schedule Free Consultation

Colby is the founder and CEO of Brighter Click. A Paid Social agency that puts the highest priority on proactive communication led through education. They work to 2-3x your current paid social performance.

Brighter Click's Mission is to be Education First with all things.
Internal education: We provide our team members with educational courses, webinars, conferences, subscriptions, and coaching sessions to continually grow in their roles. We ask that each team member complete at least one education resource per quarter.

Client-facing education: We’ve created educational videos to increase your knowledge of paid media. We use meeting agendas and weekly email send-outs to educate you on the performance of your account. We also train our account managers to lead all verbal and written communication with education.

Worked With

Case Studies

Specialty Areas

Paid Social

Vertical Experience

Ecommerce

Tools

Facebook Ads Manager
Instagram Ads

Skills

Analytics
Customer Research
Strategic Planning
Account Management
Paid Social Media Advertising
Facebook Ads Management
Facebook Paid Ads
Facebook and Instagram Ads Strategy
Facebook and Instagram Ads Management
Facebook Media Buying
Paid Social Media Buying

Recent Roles

Founder

Brighter Click | 2019- Present
  • Managed over 2 million in total eCommerce ad spend on Facebook and Instagram.
  • Built an effective A/B testing process for social media ad campaigns.
  • Built reporting dashboards to help educate clients with detailed weekly and monthly performance reports.
  • Provided excellent client support using zero inbox and zoom meetings resulting in every client's questions being addressed before the end of each business day.
  • Coordinated a copywriting and ad design team to optimize campaign performance.
  • Designed a daily account check system using Supermetrics and ClickUp resulting in clients seeing 5-8x ROA.
Freelancing | 2015- 2019
  • Set up and manage campaigns - including retargeting sequences and offline event tracking.
  • Work with UTMs and other software tools to track campaign performance beyond normal attribution windows.
  • Run monthly split tests to assess the viability of strategies.
  • Run support & troubleshooting calls with clients.

Certifications

Content Marketing Certification
February 2020
Inbound Marketing Certified
February 2020

Education

Case Studies

+300%
increase in sales

Tripled eCommerce sales month over month

+300% increase in sales

Client Verified

I worked with Great Wrap to create high performing Facebook ad campaigns that saw a 1,400% budget increase in 6 weeks while keeping their CPA within their target range.

How we did it

- Created audience personas - Created copy and headlines for the paid ads - Designed graphics and creatives - Built a multi-step funnel with effective retargeting

What clients are saying

https://www.loom.com/share/c80406ccb3294d6cb647d7364799a802?sharedAppSource=personal_library
Julia Kay, Co-Founder at Great Wrap
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