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Colby Flood

Raleigh, NC
$95
/hr
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Colby founded Brighter Click, a growth agency specializing in Creative & Paid Media Strategy that grew 250% in 2021.

Brighter Click is a growth partner for eCommerce and SaaS start-ups and has been part of growth through 274 million in series round fundings. The agency received seven prestigious marketing awards in 2022 for its creative & paid media work, including the MARCOM, dotCOMM, Clutch, NYX MARCOM awards, and Global Content Awards.

Colby is a Forbes Business Council and Entrepreneur Leadership Network member and a startup mentor at Expert Dojo and New Chip Accelerator.

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Colby founded Brighter Click, a growth agency specializing in Creative & Paid Media Strategy that grew 250% in 2021.

Brighter Click is a growth partner for eCommerce and SaaS start-ups and has been part of growth through 274 million in series round fundings. The agency received seven prestigious marketing awards in 2022 for its creative & paid media work, including the MARCOM, dotCOMM, Clutch, NYX MARCOM awards, and Global Content Awards.

Colby is a Forbes Business Council and Entrepreneur Leadership Network member and a startup mentor at Expert Dojo and New Chip Accelerator.

Special Offers

Special Offers

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Special Offers

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Special Offers

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Case Studies

Specialty Areas

B2B Marketing
Brand Marketing
Content Marketing
Growth Marketing
Paid Social
Graphic Design
Copywriting
Product Marketing
Media Planning
Media Strategy

Vertical Experience

Fintech
Ecommerce
Consumer
Enterprise
SaaS
CPG
Food & Beverage
Fashion
Retail
B2B
DTC
Product
Product Marketing
PPC
National Consumer Brands
Home Goods
Apparel
Beauty
Athletic Wear
B2C SaaS
Consumer SaaS
B2C
B2B Saas
Cosmetics
Consumer Electronics
Consumer Tech
Delivery SaaS
Fintech SaaS
Consumer Goods
Luxury Goods
B2B Ecommerce
Shopify SaaS
saas platforms
Creatives

Tools

Shopify
Google Analytics
Facebook Business Manager
Google Tag Manager
SaaS
Adobe CC
Adobe Creative Suite
Instagram Ads
LinkedIn Campaign Manager
Adobe Premiere
Adobe InDesign
Instagram
Facebook
Adobe After Effects
Adobe Lightroom
Facebook Ads Manager
Facebook Analytics
LinkedIn Analytics
Adobe Suite
LinkedIn Ads
Facebook Pixel
Facebook Ads
Adobe Photoshop
Adobe Illustrator
Facebook Creator Studio
SuperMetrics

Skills

Copywriting
Analytics
Marketing Automation
LinkedIn Automation
Digital Ads
Ad Automation
Ad Copy
Page Load Speed
Ad Design
Ad Marketing
Paid Media
Facebook Benchmarking
Facebook Analytics
Facebook Audience Research
Customer Research
Strategic Planning
Paid Ads
Account Management
Paid Social Strategy
Paid Social
Facebook Funnel Analysis
Facebook Pixel Setup
B2B Content Strategy
LinkedIn Marketing
B2B Copywriting
Paid Social Media Advertising
Facebook Ads Management
Facebook Campaigns
Paid Media Optimization
Facebook Paid Ads
Instagram Paid Ads
Facebook advertising
eCommerce Advertising
B2B Campaigns
eCommerce
LinkedIn Advertising
Paid Media Planning
Paid Media Buying
Paid Social Ad Design
Paid Social Media Buying
Scaling Paid Media
B2B Digital Marketing
B2B Marketing
Facebook Ad Optimization
Facebook Ad Design
Facebook Ad Creation
Paid Acquisition
LinkedIn Strategy
Paid Media Strategy
Paid Social Ads
Facebook Ad Strategy
eCommerce Growth Strategy
Instagram advertising
Paid social media
Facebook Ads
Facebook and Instagram ads strategy
Facebook and Instagram Ads Management
B2B Lead Generation
B2B Paid Acquisition Strategy
B2B Paid Acquisition Audit
Facebook Custom Conversion Events Setup
Paid Media Audits
Paid Media Growth
Facebook Development
Facebook Media Buying
B2B Strategy
eCommerce Marketing

Recent Roles

Founder

Brighter Click | 2019- Present
  • Managed over 10 million in total eCommerce ad spend on Facebook and Instagram.
  • Built an effective A/B testing process for social media ad campaigns.
  • Built reporting dashboards to help educate clients with detailed weekly and monthly performance reports.
  • Provided excellent client support using zero inbox and zoom meetings resulting in every client's questions being addressed before the end of each business day.
  • Coordinated a copywriting and ad design team to optimize campaign performance.
  • Designed a daily account check system using Supermetrics and ClickUp resulting in clients seeing 5-8x ROA.
Freelancing | 2015- 2019
  • Set up and manage campaigns - including retargeting sequences and offline event tracking.
  • Work with UTMs and other software tools to track campaign performance beyond normal attribution windows.
  • Run monthly split tests to assess the viability of strategies.
  • Run support & troubleshooting calls with clients.

Certifications

Content Marketing Certification
February 2020
Inbound Marketing Certified
February 2020

Languages

English

Education

Case Studies

+300%
increase in sales

Tripled eCommerce sales month over month

+300% increase in sales

Client Verified

I worked with Great Wrap to create high performing Facebook ad campaigns that saw a 1,400% budget increase in 6 weeks while keeping their CPA within their target range.

How we did it

- Created audience personas - Created copy and headlines for the paid ads - Designed graphics and creatives - Built a multi-step funnel with effective retargeting

What clients are saying

https://www.loom.com/share/c80406ccb3294d6cb647d7364799a802?sharedAppSource=personal_library
Julia Kay, Co-Founder at Great Wrap
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