I have spent over 7 years in the software startup world and have worn many hats as a result. Product management, product marketing, and growth marketing are all areas I would consider myself an expert in. I am a proven contributor and leader to early-stage technology companies with an emphasis on GTM, PLG, and competitive differentiation. I also have a notable record of success that includes defining and executing marketing strategy, implementing scalable internal processes, and leading small teams to big impact.
Botpress | 2021 - 2022 | Product Marketing Manager
Rasa | 2021 - 2021 | Product Marketing Manager
Due to the nature of COVID, lead gen. had become a ghost town. Rasa needed a new strategy and fast. With a revitalized strategy, we captured over 280% more leads over a 6 month period.
- Strategized new lead gen. strategy based on new result-driven content.
- Coordinated with internal team and analysts to define industry specific value props.
- Created targeted email marketing lists within Hubspot based on recipient industry.
- Wrote case studies, blog posts, and email copy to compliment website and new campaigns.
- Executed and measured results over time, adjusting copy as needed.
With Cooper, our lead gen. was just fireworks once we got things rolling. Better yet, he set us up for continued success even after he left. The results speak for themselves.