ClickCease
Verified Talent

Cooper Lower

Bozeman, MT
$130
/hr
Verified Talent

I have spent over 7 years in the software startup world and have worn many hats as a result. Product management, product marketing, and growth marketing are all areas I would consider myself an expert in. I am a proven contributor and leader to early-stage technology companies with an emphasis on GTM, PLG, and competitive differentiation. I also have a notable record of success that includes defining and executing marketing strategy, implementing scalable internal processes, and leading small teams to big impact.

Schedule Free Consultation

I have spent over 7 years in the software startup world and have worn many hats as a result. Product management, product marketing, and growth marketing are all areas I would consider myself an expert in. I am a proven contributor and leader to early-stage technology companies with an emphasis on GTM, PLG, and competitive differentiation. I also have a notable record of success that includes defining and executing marketing strategy, implementing scalable internal processes, and leading small teams to big impact.

Worked With

  • Duolingo
  • Clinc
  • Fitbod
  • Rasa
  • Black Crow AI
  • Botpress
  • Biproxi
  • Trolley
  • Becker
  • Pelico

Case Studies

Specialty Areas

B2B Marketing
Email Marketing
Growth Marketing
Analytics
Interim CMO
Product Marketing

Vertical Experience

Mobile Apps
SaaS
Lead Generation
Product Marketing
Real Estate
B2B Saas
AI
Platform Products
PaaS

Tools

Marketo
Salesforce
Hubspot
Google Analytics
Mailchimp
SalesLoft
Hotjar
Clickfunnels

Skills

Copywriting
Sales Enablement
Sales Collateral
Product-Led Growth
Email Marketing
Growth Strategy
Product Marketing
Competitive Intelligence
Startup Growth

Recent Roles

Growth Collective | 2021 - Current | Freelance, Product Marketing Manager

Botpress | 2021 - 2022 | Product Marketing Manager

  • Was a key contributor to all facets of the Botpress product marketing, including product
    messaging, positioning, sales enablement, new product launches, and needed content
    (e.g., blogs, datasheets, white papers, videos, case studies, solution briefs, product pitch
    decks, etc.).
  • Developed strategies & create content to address all Botpress user personas - from
    developers to conversation designers to business/product owners - to create awareness,
    articulate product value, and build demand.
  • Created tools to support the go-to-marketing process, (e.g., playbooks, competitive battle
    cards, product newsletters, use case presentations, and demo scripts),
  • Partnered closely with the Botpress product team to better understand user & buyer needs
    and ensure successful product launches.
  • Created actionable market intelligence—be the expert on Botpress buyers, who are they, how
    they buy, and their key buying criteria
  • Understood the competitive landscape—be an expert on Botpress competition and how they are positioned

Rasa | 2021 - 2021 | Product Marketing Manager

  • Established competitive analysis program and subsequent sales enablement materials that were utilized in 40 enterprise customer engagements over 3 month period contributing to over $10mm in new revenue.
  • Grew MQLs by 210 over 5 month period through webinars, blog posts, social media, and email marketing campaigns.
  • Created enterprise product-focused content creation program including feature demos, gated content hub and in-product marketing experiment driving 10 existing accounts to expand existing licenses.

    Clinc, Inc. | 2019 - 2021 | Product Marketing Manager
  • Coordinated with sales, customer success and product teams to create GTM strategy highlighting product differentiation leading to 5 "won" deals when directly facing competitors.
  • Created MQL definition program with leadership organization and grew inbound leads by 200% over 12 months through email marketing and gated content creation.
  • Managed 2 ICs for 12 months with a project completion rate of 100% across 15 small-mid sized projects.

    Low-key | 2018 - 2019 | Lead Product Manager

  • Coordinated with growth marketing and leadership team to create GTM plan based on experimental programs and initial user cohorts leading to over 35k downloads overall.
  • Directed product development projects through over 24 shipped versions influencing a reduced churn rate of 55% from an initial rate of 72% over 12 months.
  • Created user analytics dashboard with emphasis on feature adoption and usage metrics utilized across growth marketing and engineering teams.

    Defero | 2018 - 2019 | Email Marketing Manager

  • Worked with internal web development team to build out 25 email templates based on client needs leading to both improved email metrics and project growth.
  • Setup and maintained 8 automated marketing campaigns over 12 month period to drive client defined metrics.
  • Provided industry knowledge on all outbound emails and marketing lists which improved delivery scores and reduced bounce rate based on previous client metrics.
  • Created regular client reports and assisted account management team on pitching additional client services leading to additional revenue of $600k.

    Texbase | 2017 - 2018 | Product Manager

  • Orchestrated GTM plan for "lite" version of product with an emphasis on self-serve SaaS and PLG resulting in over $15mm in new revenue across 16 accounts.
  • Created backlog review program with closed loop customer communication that impacted a NPS scoring by 35 points based on quarterly surveying.
  • Owned product road map with regular collaboration between executive team that saw an overall feature adoption rate of 36% across customer accounts.

    R Land | 2015 - 2017 | Product Manager

  • Established and executed on product road map with assistance from executive team.
  • Broke down engineering tasks into user stories and oversaw success of features through assigned metrics.
  • Through growth marketing tactics, grew user base from 25 beta users to 75 paid monthly subscribers.

Certifications

Google Analytics Individual Certification
December 2021

Education

Colorado Technical University
BS, Computer Science
University of Montana
BS, Pre-Medicine/Pre-Medical Studies

Case Studies

280%
more leads with new campaigns

COVID Crisis: Driving inbound leads

280% more leads with new campaigns

Client Verified

Due to the nature of COVID, lead gen. had become a ghost town. Rasa needed a new strategy and fast. With a revitalized strategy, we captured over 280% more leads over a 6 month period.

How we did it

- Strategized new lead gen. strategy based on new result-driven content.

- Coordinated with internal team and analysts to define industry specific value props.

- Created targeted email marketing lists within Hubspot based on recipient industry.

- Wrote case studies, blog posts, and email copy to compliment website and new campaigns.

- Executed and measured results over time, adjusting copy as needed.

What clients are saying

With Cooper, our lead gen. was just fireworks once we got things rolling. Better yet, he set us up for continued success even after he left. The results speak for themselves.
Karen White, Senior Product Marketing Manager at Rasa
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