Verified Talent

Courtney Grace

Austin, Texas
Verified Talent

Hey! I'm Courtney. I have seven years of holistic marketing experience, specializing in creative branded content strategy, copywriting, and digital media management.

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Hey! I'm Courtney. I have seven years of holistic marketing experience, specializing in creative branded content strategy, copywriting, and digital media management.

Worked With

— Drip

— MarketerHire

— App Academy

— Laffy Taffy

— Blowflex

— Tivic Health

— National Today

— PR Hacker

— iFLY Indoor Skydiving

— Main Street Hub

Case Studies

Specialty Areas

Content Marketing
Social Media Management

Vertical Experience

Marketing Tech


Sprout Social


Content Marketing
Content Strategy
Social Media Strategy
Long-Form Content Writing
Short-Form Content Writing
Social Media Campaigns

Recent Roles

Content Marketing Specialist

App Academy | 2020- Present
  • I nearly 2x'ed traffic to App Academy's homepage in 2021 from 650,000 to almost 1,500,000 and I'm on track to 3x it in 2022
  • I introduced App Academy to TikTok in March 2021 and have since organically grown it to 18,000 followers
  • I created App Academy's first influencer campaigns and garnered over 10,000,000 views between TikTok creators
  • I organically grew App Academy's Instagram following from 5,133 - 7,000 and LinkedIn from 12,300 to 15,000 in 2021
  • I serve as the company's lead copywriter and content creator, owning full SEO strategy and content management on App Academy's blog, which gets 10k+ views per month

Social Media and Content Freelance Marketing Expert

Freelance | 2020- Present
  • I work in a freelance capacity with brands across industries and verticals to create thought-provoking, brand-enhancing content and supplemental social media, email, and other digital content
  • I create holistic content ecosystems that are true to each unique brand I work with using a series of parent pieces to anchor a content plan around and distilling micro pieces of content out for other channels in one comprehensive package
  • I create comprehensive reporting decks to measure campaign effectiveness and measure growth across channels
  • I work with SEO experts or conduct SEO research myself to ensure my written pieces rank for their respective keywords — a number of my writings rank on Google's first page

Content and Community Manager

PR Hacker | 2019- 2020
  • I established the content and social program strategies that were used agency-wide across clients
  • I organically scaled Laffy Taffy's inaugural digital footprint by 2000% in one year and earned hundreds of thousands of impressions to the brand's website through influencer and media partnerships
  • I created a successful go-to-market digital strategy for a burgeoning medtech brand after helping double their fundraising goal during their indiegogo launch
  • I collaborated with teammates to create successful social ad campaigns for Bowflex that, when A/B tested against their original creative, overperformed in conversions, impressions, and engagement

Marketing Specialist

iFLY Indoor Skydiving | 2017- 2018
  • Grew the overall “brand voice” as the marketing team’s first brand manager/copywriter and created short- and long-form copy for the brand website, social media pages, email campaigns, digital and print advertisements, and internal and external communications
  • Collaborated with graphic designers, web designers, and production coordinators to ensure a consistent brand presence
  • Strategized the creative execution behind viral evergreen and paid social media content, which is then repurposed for larger branding campaigns and field use
  • Partnered with creative agencies and PR firms to maximize distribution of branded content
  • Spearheaded the company’s first national influencer program and collaborated with different iFLY locations to create local micro-programs
  • Oversaw creating, sourcing, and scheduling of all social media content for Facebook, Instagram, Twitter, YouTube, and LinkedIn
  • Oversaw the creation and optimization of all paid social campaigns across Facebook and Instagram
  • Reported and recapped on paid and evergreen social campaigns at the end of each month
  • Managed the social media and content budgets for 30 iFLY locations nationwide

Social Media Community Manager

Main Street Hub | 2015- 2017
  • Created branded written and visual content for a portfolio of 170+ small business customers including restaurants, auto shops, salons, jewelers, and medical professionals on Facebook and Twitter
  • Utilized and enriched each business’ unique voice in order to connect with their consumer fan base via Facebook, Twitter, Yelp, G+, and Trip Advisor
  • Managed their online communities using state-of-the-art technology to implement key marketing strategies
  • Collaborated closely with teammates to ensure customer satisfaction and content excellence
  • Forecasted pop culture trends as inspiration for content while keeping the team informed about current events and world news


UX Design


Boston University
BS Advertising

Case Studies

organic followers on TikTok

Grew App Academy's TikTok to 20k followers organically

+20k organic followers on TikTok

Client Verified

As App Academy's Content Specialist, I brought the brand onto the TikTok platform to reach prospective students and tech-minded individuals. Without spending a dollar, I've since grown the platform to nearly 20,000 followers and it has become our most successful social media channel to date.

How we did it

• Generated regular TikTok content using trending topics, sounds, and themes. • Utilized community management tactics to engage with new audiences, creators, and influencers on the platform • Consistently uploaded to keep momentum

What clients are saying

Courtney has a knack for knowing exactly what's trending and capitalizing on it while remaining true to the brand and the customer.
Daniel Filous, VP of Marketing at App Academy
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