ClickCease
Verified Talent

Dan Maffucci

New York, NY
$150
/hr
Verified Talent

I am a Conversion Rate Optimization Specialist that comes from a large Italian family of small business owners, and our dinner table was filled with amazing food and conversations of how to continuously improve the family business. Regardless of whose business it is, I'm energized by strategizing creative solutions and seeing firsthand how these ideas and my CRO expertise can create meaningful growth for your brand. I've been fortunate enough to gain experience working with many DTC startups (a few unicorns) and B2B brands on their growth initiatives during my time at marketing agencies.

Schedule Free Consultation

I am a Conversion Rate Optimization Specialist that comes from a large Italian family of small business owners, and our dinner table was filled with amazing food and conversations of how to continuously improve the family business. Regardless of whose business it is, I'm energized by strategizing creative solutions and seeing firsthand how these ideas and my CRO expertise can create meaningful growth for your brand. I've been fortunate enough to gain experience working with many DTC startups (a few unicorns) and B2B brands on their growth initiatives during my time at marketing agencies.

Worked With

— Ro.co (Roman)

— Getaround

— Juneshine

— Lovevery

— Rothy’s

— Levitate Foundry

— Thesis

— PwC

— Manara Laundromat

— Cross Culture Kombucha

Case Studies

Specialty Areas

UX/UI Design
Growth Marketing
Analytics

Vertical Experience

Ecommerce
B2B
D2C

Tools

Unbounce
Google Analytics
Optimizely
Google Optimize
Google Tag Manager
Monday.com
Asana
Justuno
FERA.ai
Proof
Shopify

Skills

Conversion Rate Optimization
Landing Page Optimization
Wireframing
Copywriting
Analytics
Reporting
Landing Page Strategy
Iterative Testing
UX/UI Strategy

Recent Roles

Head of Conversion Rate Optimization (CRO)

Levitate Foundry | 2021- Present
  • Unlocked and built out the Conversion Rate Optimization program, winning new business totaling over $---,--- in annual revenue and rapidly increasing
  • Restructured design and development process, not only improving efficiency and output but creating a stronger workplace culture
  • Conduct on-site and off-site (landing page) tests using a rigorous testing methodology by outlining hypotheses, overseeing their development, then tracking their progress as they run as A/B tests
  • Analyzed test results to create comprehensive and detailed reports by leveraging quantitative and qualitative data to make data-driven decisions to inform the strongest next steps for client success
  • Perform full site audits by assessing client’s site’s and CX in three key areas; technical, the content, and buying funnel by source

Senior Conversion Rate Optimization Associate

Thesis | 2019- 2021
  • Hypothesized, conducted, and evaluated A/B, multivariate, and dynamic tests to increase conversion rates based on KPI’s of major DTC brands
  • Owned a testing roadmap per client that’s prioritized by the impact, confidence, and effort each test has
  • Maintained the highest client retention in the company and expanded business 66% resulting in an additional $180,000 of revenue a year
  • Acted as a liaison between developers, designers, growth, and clients to ensure successful relationships through clear communication
  • Product owner of the business’s first scrum-based pod. Fostered more open communication between teams to improve our efficiency and ultimately impact our PnL

Risk Assurance Associate

PwC | 2018- 2019
  • Provided leading-edge experience on systems, software, data analytics, automation, and controls to help our clients rethink risk as they create confidence at scale.
  • Responsible for analyzing client’s business processes and IT environment through documentation analysis, walkthroughs, workflow analysis, and a variety of audit testing procedures – all in an effort to issue a SOC 1 – Type-II report, which provides a description of a service organization’s controls, the suitability of how those controls are designed to achieve the control objectives and an opinion on their operating effectiveness to achieve the related control objectives. I provide technical expertise throughout the entirety of the report, supporting my team and responsible for managing delivery centers all while communicating progress to the client.
  • Analytics and RPA (Alteryx, UiPath) Visualization (Tableau)

Growth Marketer, Part-Time Associate

Manara Laundromat | 2017- 2019
  • Set up Manara's domain and hosting services
  • Copywrote, designed, and developed website using Squarespace
  • Captured UGC and professional content for site and social posts
  • Assisted in creative promotions to drive new customer acquisition and an increase in returning customers

Growth Marketer, Part-Time Associate

Cross Culture Kombucha | 2017- 2019
  • Leveraged a combination of social, email, and online marketing techniques to drive customer acquisition
  • Assisted in website setup and mapping out user flows to drive a strong customer experience
  • Captured UGC and professional content for social posts and performance creative

Certifications

Education

Penn State University
BS Management Information Systems
The Pennsylvania State University
BS Management Information Systems

Case Studies

8.68
AOV on ALL onsite traffic

A/B Test Yields +8.5% increase in AOV for JuneShine | a 98% probability in 22 days

8.68 AOV on ALL onsite traffic

Client Verified

I worked with JuneShine to analyze their onsite experience and identify impactful opportunities to increase their revenue per session. We were successful in testing a new experience that resulted in 3.45% more transactions, 8.68% increase in AOV, and 6.45% increase in revenue per user in just 3 weeks of split testing.

How we did it

Observation: We found on the original collection page that it was difficult to quickly gauge the product’s price. Also to increase quantity and shipping frequency if you subscribed required several clicks, taking you to the PDP then requiring the user to scroll lower to find those components 1-2 folds below the hero. We felt a lot of upsell opportunity was being missed and the default was a single purchase at the smallest quantity size.

Hypothesis: If we redesign the collection page to surface all the buying options (quantity, subscriptions, add to cart button) then we’ll increase the overall revenue because we’ve decreased the friction to make those changes (less clicks)  and brought visibility to options that used to be somewhat hidden/hard to find.

What clients are saying

“Dan was a pleasure to work with! Not only was he responsive and detailed in his reports, but he provided great CRO service. He was able to dig into our data and identify key areas of improvement across our user journeys. Through testing with Dan we found several incremental lifts on our landing pages and a significant increase in revenue per user with an overhauled collection page we tested. Dan was rigorous in his testing methodology and that really helped us feel confident that the changes we made increased conversions.”
Justin Chan, Growth and DTC at JuneShine
Gain a competitive edge with the world’s best freelance marketers
Get started