David Fox

Fractional CMO

Fox Marketing Advisors | 2012- Present

• As an experienced CMO, I have a well rounded marketing background, but specialize in help companies build referral marketing engines and build effective channel partner programs that deliver more "Holy Grail" leads from referral, channel and trusted advisor partners, using a simple process:
  - Create a Plan
  - Drive Execution
  - Measure Results
• Who I Work With:
  - Quality focused service providers, entrepreneurs and growing SMB's. Most of my clients are in the $1M-$30M range, but some are smaller and some are larger.

Chief Marketing Officer

Roof Maxx | 2019- 2021

• As CMO of a fast-growing and disruptive home services concept - I built a powerful brand and household name from the ground up, turning an unknown company into one of the fastest growing and most recognizable dealership based service business in the country.
• Some of my accomplishments include:
  - Opened over 200 dealership locations in 24 months
  - Increased YOY revenue by 89%
  - Captured top SEO positions nationwide
  - Generated over 10,000 sales leads
  - Secured PR/Media in top publications (Forbes, INC, Entrepreneur, ABC, NBC, CBS, FOX, ETC)
  - Provided expert leadership to the CEO and executive team

Chief Marketing Officer

BaseCamp Franchising | 2015- 2016

• My job was to oversee marketing, sales, and franchise development at a global franchise company. I drove growth for a multi-concept company, improve lead generation, conversion, sales pipeline functions and close ratios, plus, attracting and converting ideal franchisees.

• Increased sales of new franchise units by 17%

• Increased retail store sales by an average of over per 10%
• Directed the building and launch of two new websites
• Updated and clarified our brands, to improve competitive advantage
• Created marketing coaching program for franchisees

Marketing Director

MaxCon Software | 2012- 2014

• As Director of Marketing for a B2B SasS company my job was to manage projects, source and manage vendors, attend key trade shows, and generate leads and sales opportunties for a robust sales team. I achieved substantial results including:

• Increased revenue by 36%

• Increased leads by 450%
• Build 4 new websites
• Crafted multiple brands
• Negotiated contracts
• Hired and managed multiple vendors
• Hired, managed teams at multiple industry trade shows
• Built key relationships from industry decision makers

Agency Owner

Sales Up LLC | 2009- 2012

• Founded a sales appointment setting a company focused on the home services industry. We specialized in door-to-door canvassing, outbound telemarketing, and marketing strategy for top notch services companies, including over 100 roofing companies, Certa Pro Painters, Floor Coverings International, Five Star Painting, ADT Security and Paramount Solar (Solar City).

Marketing Director

ROCK RIVER FAMILY OFFICE, LLC | 2005- 2008

• Marketing management, deal screening, and a variety of marketing projects for a multi-family office focused on acquiring and investing in early stage companies. My job was to help companies attract ideal clients, improve profits, and drive aggressive ROI. I also developed market intelligence, refine offerings, and was active in deal screening. I felt extremely fortunate to work with brilliant and highly successful people and learned a great deal working with them.
• David's duties and accomplishments include:
  ► Built multiple website and manage SEO, PPC, Email Marketing
  ► Screened business plans, advised investors
  ► Branding, research, and start-up strategies for various projects
  ► Day-to-day operations for various companies
  ► Conducted press trips, including the New York Times
  ► Managed complex budgets
  ► Reported detailed results to investors

Marketing Team Manager

GC Marketing Services | 2002- 2005

• As a marketing team management contractor, my job was to manage a team of promotional staff members that engaged people on the street, in stores, and at events to showcase products, including company messaging, demonstrations, and direct conversations with customers. My job was to hire, motivate the team, organize everything, and make sure the client had a fantastic event that achieve their goals. Roles included event marketing, gorilla, sampling campaigns, and street teams for a wide range of top notch clients including:
  - Nike
  - Jeep
  - Sony
  - Wells Fargo Bank
  - Key Bank
  - 1-800-Flowers
  - System Pavers
  - Haagen Dazz Ice Cream