Senior Digital Marketing Manager
Ricoh Canada Inc. | 2018- Present
Ricoh North America, with 30,000 employees, is an information management and digital services company.Being a digital marketing manager, I'm responsible for end to end digital marketing strategy (driving traffic to Ricoh-USA.com & Ricoh.ca) through integrated digital marketing campaigns including paid social, SEM, SEO and display media including re-marketing technologies.
➤ Collaborating with the integrated marketing team to plan, implement and optimize digital marketing campaigns tied to measurable business objectives.
➤ Serving as Ricoh's digital marketing evangelist and subject matter expert (SME).
➤ Executing multi-channel, demand generation programs to generate leads from new prospects and existing customers that meet B2B buyer personas. These programs may include, but are not limited to, Paid Social (Facebook, Instagram, LinkedIn), SEM, Display Advertising or SEO.
➤ Devising strategies to drive online traffic to landing pages and corporate website.
➤ Reviewing new technologies and keep the company at the forefront of developments in digital marketing.
➤ Developing and executing comprehensive marketing programs in support of business objectives for digital campaigns.
➤ Establishing and managing key performance indicators (KPIs) and budgets for demand generation programs to ensure spend is allocated to highest-performing marketing tactics.
➤ Leveraging Marketo and Eloqua marketing automation and web communications platforms to the program, deliver and measure campaign ROI.
➤ Collaborating with different teams to deploy automated nurture or drip campaign based on key segments.
➤ Utilizing strong analytical ability to evaluate end-to-end user experience across multiple channels and customer touch points
Senior Digital Marketing Strategist
Ricoh Canada Inc. | 2014- 2018
➤ Being a member of the demand generation team at Ricoh North America (US & Canada), I own, define and lead the comprehensive and integrated digital marketing campaigns through organic search, paid search, paid social and display media channels.
➤ Be subject matter expert for paid digital marketing and search engine optimization (SEO).
➤ Provide strategic and technical leadership for all digital initiatives.
➤ Drive traffic through paid search (Google and Bing), SEO (Search Engine Optimization), paid social (LinkedIn, Facebook, Twitter and YouTube), display media marketing (Google Display Network, Bing and Remarketing on Facebook, LinkedIn, Google and Adroll), content syndication, marketing automation platforms (Marketo and Eloqua) and CRMs (Salesforce and Oracle Sales Cloud) etc.
➤ Recommending and managing media budgets and optimize for KPI's and key business metrics including MQLs, SQLs, opportunities, pipeline and revenue generated and work across the marketing and sales teams to improve performance against these metrics to maximize ROI.
➤ Delivering detailed digital reports and dashboards on a weekly, monthly and quarterly basis.
➤ Building SEO strategies through SEO audits, backlink analysis and SEO competitive analysis.
➤ Implementing a comprehensive SEO strategy through link building as well as highly technical on-page SEO efforts.
➤ Leading the relationship with third parties and agencies.
➤ A/B testing of campaign assets such as landing page, ad copy and campaign targeting etc.
Digital Marketing Strategist
Moneris Solutions | 2014- 2014
➤ Developed online marketing strategy for the Moneris Solutions, collaborating with Corporate Marketing & Brand Management.
➤ Managed SEM channel with the objective to constantly optimize ROI, via Google Adwords, PLA’s, Bing, retargeting campaigns and other related initiatives.
➤ Led the relationship with third parties and agencies that supported the SEM strategies.
➤ Provided ongoing reporting of results for all SEM, display advertising, and Paid Social (Facebook & LinkedIn) marketing programs.
➤ Built monthly/annually target forecasts & tactical priorities for all channels in alignment with the business goals.
➤ Presented SEM-related research, insights, campaign performance and recommendations to key internal and external stakeholders.
➤ Defined the requirements, tasks, and resources associated with SEO strategy.
➤ Managed day-to-day management of search engine optimization campaigns.
Search Marketing Consultant
Opie Marketing Group, Inc. | 2012- 2014
➤ Managed an SEM monthly budget of over $10,000,000, covering 9 countries, 3 languages and 8 websites.
➤ Hands on experience of leading SEO team in post penguin cleanup process of on-page as well as off-page SEO.
➤ Strategized advanced SEO techniques, post panda-penguin updates in April, 2012 in 3 languages (English, French & Spanish) and for 9 countries.
➤ Formulated strategic content production and syndication, purely for advanced SEO techniques.
➤ Strong knowledge of and experience with Google Ads, Google Ads Editor, adCenter (Bing Ads), Google Analytics, and other platforms and analytics tools.
➤ Led SEO campaigns for multi ecommerce websites.
➤ Established, interpreted, and analyzed critical KPI targets.
➤ A solid understanding of digital analytics and reporting and the ability to build insight and strategies to optimize marketing programs (Google Analytics, Google Tag Manager).
➤ Educated the team on SEM, SEO best practices.
➤ Acted as a liaison between multiple teams viz. content production, web development in the organization and attend briefings, understand business needs and review all content for SEM and SEO campaigns.
Senior SEO/PPC Specialist
Wickedweb Ltd | 2009- 2012
➤ Managed all SEM and SEO programs and report on performance of each; including analytical post mortems of campaigns.
➤ Led SEO & PPC team and responsible for all decision making processes.
➤ Ranked website on Google’s First Page for multiple keywords.
➤ Experience in on-page optimization, including keyword research, website design, copywriting, usability and visitor conversion.
➤ Managed Pay-Per-Click (PPC) account with more than 3 million keywords, using advanced PPC techniques.
➤ Used Social Media to increase the web presence of businesses.
➤ Developed a comprehensive training program to ensure SEO campaigns are executed efficiently by other team members.
➤ Evaluated and tested existing site's content, layout; Keyword Market Research on targeted markets searching habits. Created competitive analysis reports, analyzed existing data from server logs and created statistical analysis to project current search engine traffic patterns.
➤ Used ethical/white-hat Search Engine Optimization techniques to produce solid high rankings for numerous keywords.
➤ In-depth knowledge of online reputation and brand management by monitoring various outlets such as search engines, blogs, social communities.
