Verified Talent

Ellie Stamouli

London, UK
Verified Talent

I am a data-driven digital marketing consultant with over 8 years of experience, specializing in CRM. After spending several years in the digital forefront of e-commerce giants in London (Net-a-Porter Group, Walgreens Boots Alliance) I decided to pursue my dream of working for small businesses with a purpose I believe in. Since 2019 I have been working as a consultant for start-ups, scale-ups, and agencies in Europe and the USA and loving it!

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I am a data-driven digital marketing consultant with over 8 years of experience, specializing in CRM. After spending several years in the digital forefront of e-commerce giants in London (Net-a-Porter Group, Walgreens Boots Alliance) I decided to pursue my dream of working for small businesses with a purpose I believe in. Since 2019 I have been working as a consultant for start-ups, scale-ups, and agencies in Europe and the USA and loving it!

Worked With


— Walgreens Boots Alliance

— Ghost Democracy

— Abound

— Aenae Marketing


— UBM plc

— Art Pistol

Case Studies

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Specialty Areas

Email Marketing

Vertical Experience



Google Analytics


Digital Strategy
Email Design

Recent Roles

Director of Lifecycle Marketing

Abound | 2022- Present

Digital Strategy & CRM Consultant

Aenae Marketing | 2019- Present
  • Took over end-to-end management of the email channel from the previous agency for B2B e-commerce marketplace Abound. Delivered a +19% incremental revenue increase from email in the first month, doubled conversion from Abandoned Cart flow, and a +14% increase in AOV from email.
  • Set up email channel including automations, content calendar, and A/B testing strategy for quick learning, for subscription skincare brand Dear Brightly.
  • Designed and deployed seasonal Facebook ads, subscriber acquisition and email campaigns for luxury jewellery brand Almasika.
  • Developed data, CRM and content strategy for lifestyle start-up INKA and returned $9.5K revenue from email during the BFCM weekend.
  • Created and executed CRM strategy and digital marketing synergies for clean skincare brand Ghost Democracy – delivered 20% of total revenue through the email channel.
  • Restructured data framework, created, executed and measured results of CRM strategy for luxury jewellery brand Livewell Design. Consulted on digital strategy and delivered $16K during the key gifting period of November-December.
  • Conducted analysis and providing recommendations for performance improvement on behalf of Metric Digital agency for a variety of DTC brands.
  • Audited email channel for menswear fashion brand Ministry of Supply and provided recommendations for performance improvement.
  • Created and executed email and segmentation strategy for thematic sailing tours provider Anasa Experiences.

Digital Strategy Manager – Global Consumer Brands

Walgreens Boots Alliance | 2018- 2019
  • Acting as an in-house consultant.
  • Developing strategy with best-in-class approach for Paid Media, CRM, Data and Analytics across Global Consumer Brands division – portfolio of brands includes No7 and Sleek.
  • Delivered analysis and recommendations for optimising Paid Social content and performance, resulted in roll out of upskilling programme for Brand Activation team and uplift in conversion by 35%.
  • Delivered bespoke link generator for tracking own and retailer links. Up-skilled the Content & Engagement and Brand Activation teams.
  • Managing relationship with Digital Marketing agency and developing strategy for Programmatic and Search.
  • Led GDPR compliance project end-to-end across brands and engaged with key stakeholders in Boots UK – achieved compliance ahead of GDPR implementation deadline.
  • Leading digital transformation work stream alongside Head of Digital.
  • Working with Head of Digital and external Analytics consultant on implementing advanced analytics and automated reporting across platforms and teams.
  • Ensuring alignment of platforms, developing ‘playbooks’ for delivery to Content & Engagement and Brand Activation teams.
  • Staying up to date with latest digital innovation, industry and consumer trends and supporting brand teams in applying best practices.
  • Line-managing Digital Strategy Assistant Manager.
  • Training and mentoring CRM Manager.

Global CRM Manager – Soap & Glory

Walgreens Boots Alliance | 2016- 2018
  • Developed Global CRM strategy – recognised by L2 Digital Index report as industry best-in-class.
  • Expanded my remit in Digital Marketing by getting involved in paid social, Display, SEO and PPC work streams.
  • Achieved +119% revenue increase YOY and 726% ROI in email channel during key gifting period.
  • Established standards for data acquisition and segmentation.
  • Managed transition to new ESP.
  • Led GDPR project for the brand.
  • Delivered loyalty strategy in collaboration with Boots UK Loyalty and Boots UK CRM teams.
  • End-to-end campaign management for Boots, Walgreens, Target and ULTA retailers.
  • Managed digital marketing agencies and internal creative teams.
  • Led a 360 approach on digital marketing campaigns, working closely with Website and Social Media managers to ensure consistency of customer journey.
  • Sought actionable insights from data analytics and Insights team; adopted a customer-led approach to strategy.
  • Re-designed email templates applying mobile-first approach.

Digital Marketing Consultant

Freelance | 2016- 2016
  • Consulted start-ups on content optimisation, paid media and channel mix strategy

Senior Email Marketing Executive – MR PORTER

  • Project managed launch of Push notifications channel, managing senior key stakeholders – exceeded KPIs.
  • Took ownership of APAC region KPIs and achieved targets of £90K/week – oversaw strategy of EMEA and AM.
  • Optimised landing pages to drive customer acquisition, retention and conversion – achieved a 2pp increase on conversion.
  • Managed strategy and execution of seasonal campaigns and key brand launches, working closely with Brand and Product Marketing teams.
  • Worked closely with Affiliates Manager and Search Manager on optimizing campaigns across channels.
  • Worked closely with country managers, wider marketing, CRM and Social Media teams to ensure strong delivery of brand message and high engagement across the customer journey.
  • Managed the promotional calendar across all regions.
  • Managed relationships with third party agencies.
  • Managed acquisition budget.
  • Trained and managed two Email Marketing Executives – developed processes to increase efficiency.
  • Represented the MR PORTER brand at group level meetings.

Email Marketing Executive – MR PORTER

  • Led Kingsman 360° photobooth campaign, which drove engaged prospects in Vue Cinemas – an innovatory campaign in collaboration with Google, nominated for a Marketing Award by THE DRUM magazine.
  • Led brand partnership campaigns, like MRPORTERxCOS for customer acquisition, ensuring an effective customer journey and exceeding acquisition targets.
  • Project managed on-site competitions and their cross-channel support.
  • Coordinated cross-brand promotions, targeting male and female prospects.
  • Trained, mentored and oversaw work of Email Producer and Email Marketing Executive.
  • Managed end-to-end Abandoned Cart and Welcome Programme campaigns.
  • Managed execution of seasonal campaigns such as Sale and Free Delivery.
  • Briefed and managed delivery of campaign assets in time and on brand.
  • Liaised with Product Marketing, Editorial and Design teams on product and content curation for weekly newsletters.

Marketing Executive

UBM plc | 2012- 2014
  • Exceeded my targets for footfall and revenue securing £440K across 10 global events.
  • Led re-branding and database migration projects in conjunction with Head of Marketing.
  • Developed Marketing plans across the portfolio of 10 global brands to budget – managed website content, social media accounts, direct marketing channels, Linkedin advertising.
  • Increased engagement in existing social media accounts and built audience for new Twitter account to 1,000 followers in two months.
  • Managed content on 10 event websites, continuously optimising for engagement and conversion.
  • Co-ordinated production of all marketing collateral (digital and print).
  • Negotiated with suppliers; managed to drop costs to 50% maintaining quality at high standards.
  • Built and managed relationships with key media partners and industry organisations.
  • Managed budgets of up to £60K.
  • Line-managed the sales team.
  • Increased open and click rates by 28% by implementing new strategy in subject lines and content of email campaigns.

Marketing Consultant

Art Pistol | 2012- 2012
  • Project manager of the team; developed leadership skills.
  • Developed marketing plan covering Brand marketing, E-commerce, Social Media and SEO through multiple presentations and a 10K word report.
  • Gained experience in practicing online and offline Marketing as well as leading a team.


Fast Track to Digital Marketing
July 2020
Award in General Data Protection Regulation (GDPR)
November 2018
AdWords Display Brand Controls Basics
January 2018


University of Strathclyde
MBA Marketing
University of Macedonia
BA International and European Economics
Università degli Studi di Roma 'La Sapienza'
BA Economia

Case Studies

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