Ellie Stamouli

Director of Lifecycle Marketing

Abound | 2022- Present

Digital Strategy & CRM Consultant

Aenae Marketing | 2019- Present

• Took over end-to-end management of the email channel from the previous agency for B2B e-commerce marketplace Abound. Delivered a +19% incremental revenue increase from email in the first month, doubled conversion from Abandoned Cart flow, and a +14% increase in AOV from email.
• Set up email channel including automations, content calendar, and A/B testing strategy for quick learning, for subscription skincare brand Dear Brightly.
• Designed and deployed seasonal Facebook ads, subscriber acquisition and email campaigns for luxury jewellery brand Almasika.
• Developed data, CRM and content strategy for lifestyle start-up INKA and returned $9.5K revenue from email during the BFCM weekend.
• Created and executed CRM strategy and digital marketing synergies for clean skincare brand Ghost Democracy – delivered 20% of total revenue through the email channel.
• Restructured data framework, created, executed and measured results of CRM strategy for luxury jewellery brand Livewell Design. Consulted on digital strategy and delivered $16K during the key gifting period of November-December.
• Conducted analysis and providing recommendations for performance improvement on behalf of Metric Digital agency for a variety of DTC brands.
• Audited email channel for menswear fashion brand Ministry of Supply and provided recommendations for performance improvement.
• Created and executed email and segmentation strategy for thematic sailing tours provider Anasa Experiences.

Digital Strategy Manager – Global Consumer Brands

Walgreens Boots Alliance | 2018- 2019

• Acting as an in-house consultant.
• Developing strategy with best-in-class approach for Paid Media, CRM, Data and Analytics across Global Consumer Brands division – portfolio of brands includes No7 and Sleek.
• Delivered analysis and recommendations for optimising Paid Social content and performance, resulted in roll out of upskilling programme for Brand Activation team and uplift in conversion by 35%.
• Delivered bespoke link generator for tracking own and retailer links. Up-skilled the Content & Engagement and Brand Activation teams.
• Managing relationship with Digital Marketing agency and developing strategy for Programmatic and Search.
• Led GDPR compliance project end-to-end across brands and engaged with key stakeholders in Boots UK – achieved compliance ahead of GDPR implementation deadline.
• Leading digital transformation work stream alongside Head of Digital.
• Working with Head of Digital and external Analytics consultant on implementing advanced analytics and automated reporting across platforms and teams.
• Ensuring alignment of platforms, developing ‘playbooks’ for delivery to Content & Engagement and Brand Activation teams.
• Staying up to date with latest digital innovation, industry and consumer trends and supporting brand teams in applying best practices.
• Line-managing Digital Strategy Assistant Manager.
• Training and mentoring CRM Manager.

Global CRM Manager – Soap & Glory

Walgreens Boots Alliance | 2016- 2018

• Developed Global CRM strategy – recognised by L2 Digital Index report as industry best-in-class.
• Expanded my remit in Digital Marketing by getting involved in paid social, Display, SEO and PPC work streams.
• Achieved +119% revenue increase YOY and 726% ROI in email channel during key gifting period.
• Established standards for data acquisition and segmentation.
• Managed transition to new ESP.
• Led GDPR project for the brand.
• Delivered loyalty strategy in collaboration with Boots UK Loyalty and Boots UK CRM teams.
• End-to-end campaign management for Boots, Walgreens, Target and ULTA retailers.
• Managed digital marketing agencies and internal creative teams.
• Led a 360 approach on digital marketing campaigns, working closely with Website and Social Media managers to ensure consistency of customer journey.
• Sought actionable insights from data analytics and Insights team; adopted a customer-led approach to strategy.
• Re-designed email templates applying mobile-first approach.

Digital Marketing Consultant

Freelance | 2016- 2016

• Consulted start-ups on content optimisation, paid media and channel mix strategy

Senior Email Marketing Executive – MR PORTER

THE NET-A-PORTER GROUP | 2015- 2016

• Project managed launch of Push notifications channel, managing senior key stakeholders – exceeded KPIs.
• Took ownership of APAC region KPIs and achieved targets of £90K/week – oversaw strategy of EMEA and AM.
• Optimised landing pages to drive customer acquisition, retention and conversion – achieved a 2pp increase on conversion.
• Managed strategy and execution of seasonal campaigns and key brand launches, working closely with Brand and Product Marketing teams.
• Worked closely with Affiliates Manager and Search Manager on optimizing campaigns across channels.
• Worked closely with country managers, wider marketing, CRM and Social Media teams to ensure strong delivery of brand message and high engagement across the customer journey.
• Managed the promotional calendar across all regions.
• Managed relationships with third party agencies.
• Managed acquisition budget.
• Trained and managed two Email Marketing Executives – developed processes to increase efficiency.
• Represented the MR PORTER brand at group level meetings.

Email Marketing Executive – MR PORTER

THE NET-A-PORTER GROUP | 2014- 2015

• Led Kingsman 360° photobooth campaign, which drove engaged prospects in Vue Cinemas – an innovatory campaign in collaboration with Google, nominated for a Marketing Award by THE DRUM magazine.
• Led brand partnership campaigns, like MRPORTERxCOS for customer acquisition, ensuring an effective customer journey and exceeding acquisition targets.
• Project managed on-site competitions and their cross-channel support.
• Coordinated cross-brand promotions, targeting male and female prospects.
• Trained, mentored and oversaw work of Email Producer and Email Marketing Executive.
• Managed end-to-end Abandoned Cart and Welcome Programme campaigns.
• Managed execution of seasonal campaigns such as Sale and Free Delivery.
• Briefed and managed delivery of campaign assets in time and on brand.
• Liaised with Product Marketing, Editorial and Design teams on product and content curation for weekly newsletters.

Marketing Executive

UBM plc | 2012- 2014

• Exceeded my targets for footfall and revenue securing £440K across 10 global events.
• Led re-branding and database migration projects in conjunction with Head of Marketing.
• Developed Marketing plans across the portfolio of 10 global brands to budget – managed website content, social media accounts, direct marketing channels, Linkedin advertising.
• Increased engagement in existing social media accounts and built audience for new Twitter account to 1,000 followers in two months.
• Managed content on 10 event websites, continuously optimising for engagement and conversion.
• Co-ordinated production of all marketing collateral (digital and print).
• Negotiated with suppliers; managed to drop costs to 50% maintaining quality at high standards.
• Built and managed relationships with key media partners and industry organisations.
• Managed budgets of up to £60K.
• Line-managed the sales team.
• Increased open and click rates by 28% by implementing new strategy in subject lines and content of email campaigns.

Marketing Consultant

Art Pistol | 2012- 2012

• Project manager of the team; developed leadership skills.
• Developed marketing plan covering Brand marketing, E-commerce, Social Media and SEO through multiple presentations and a 10K word report.
• Gained experience in practicing online and offline Marketing as well as leading a team.

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