• Subject matter expert in responsive email design and development, automation of multi-touch and multi-channel campaigns, email deliverability, CRM database administration, A/B testing, digital campaign optimization and evaluating metrics based on industry benchmarks.
— CoStar Group
— Internet Brands
— Grants Management Systems
— mobile posse
• Specializes in creating, optimizing and enhancing the results of digital campaigns utilizing data collected and analyzed using Microsoft SQL Server, Salesforce, Tableau and Power BI.
• Expertise and thorough knowledge of best practices relating to digital marketing automation, data and analytics platforms, including hands on training and support on marketing programs to varying skill levels.
• Actively involved in digital lead generation efforts, business development strategy and tactical deployment, utilizing skills in data management and segmentation, and analyzing ongoing campaign performance.
• Provides support in inbound marketing, content development and demand generation initiatives, having developed and optimized content in support of email, web, mobile and social media campaigns.
• Insightfully pinpoints and acts upon key data points drawn through analyzing marketing data, as a result of more optimized, engaging and compelling content targeted to business and consumer audiences.
Salesforce Marketing Cloud Pardot Eloqua Marketo Constant Contact HubSpot Litmus Return Path
SendGrid Google Analytics Tableau Power BI Hotjar Omniture Adobe Experience Manager
SharePoint Visual Studio Wrike Basecamp MicroStrategy Sitefinity WordPress Joomla Drupal