ClickCease
Verified Talent

Gareth Westhead

UK, Manchester
$90
/hr
Verified Talent

I bring over 15 years marketing and digital experience with my career beginning in PPC in 2007. Since then I have spent time agency side and client side delivering complex integrated strategies and campaigns for an array of businesses in both B2B and B2C. I have delivered for international organisations(CHEP and DHL Supply Chain), FTSE listed companies (Card Factory PLC) and large private equity backed businesses (IRIS Software) to fast growth owner managed businesses (Currentbody). I remain hands-on but I am very well placed to lead on building strategy having held senior positions both client-side and agency side, most recently as Digital Director for a Manchester-based eCommerce agency.

My core experience is in paid search including Google Shopping and paid social (Facebook/Instagram, Twitter and LinkedIn mainly) and this is underpinned by a passion for and strong experience in data analysis having used Google Data Studio and Tableau to build custom reports and dashboards to serve a variety of functions within businesses. I'm particularly strong at understanding what metrics and KPIs matter and then aligning workflows to deliver on KPIs.

Further to this I bring strong technical SEO, email marketing, marketing automation and website design/build project management skills having worked on both brochure websites and more complex ecommerce builds and B2B sales cycles, even building a lead tracking system to provide detailed insight into lead to sale performance metrics. I have a strong affinity with performance marketing and creating growth using data, but I am equally adept at building strategies and campaigns from the ground up having done this for a range of brands including DHL Supply Chain, CHEP, Elsevier, Currentbody, Barber Barber and more.

My platform and software skills are very broad meaning I can work well with your existing tech stack. I have strong experience with a wide range of CMS (e.g. WordPress, Magento, Shopify), marketing platforms (HubSpot, Marketo, Mailchimp), individual software (HotJar, ahrefs) and tracking technology (Google Tag Manager and Google Analytics).

Schedule Free Consultation

I bring over 15 years marketing and digital experience with my career beginning in PPC in 2007. Since then I have spent time agency side and client side delivering complex integrated strategies and campaigns for an array of businesses in both B2B and B2C. I have delivered for international organisations(CHEP and DHL Supply Chain), FTSE listed companies (Card Factory PLC) and large private equity backed businesses (IRIS Software) to fast growth owner managed businesses (Currentbody). I remain hands-on but I am very well placed to lead on building strategy having held senior positions both client-side and agency side, most recently as Digital Director for a Manchester-based eCommerce agency.

My core experience is in paid search including Google Shopping and paid social (Facebook/Instagram, Twitter and LinkedIn mainly) and this is underpinned by a passion for and strong experience in data analysis having used Google Data Studio and Tableau to build custom reports and dashboards to serve a variety of functions within businesses. I'm particularly strong at understanding what metrics and KPIs matter and then aligning workflows to deliver on KPIs.

Further to this I bring strong technical SEO, email marketing, marketing automation and website design/build project management skills having worked on both brochure websites and more complex ecommerce builds and B2B sales cycles, even building a lead tracking system to provide detailed insight into lead to sale performance metrics. I have a strong affinity with performance marketing and creating growth using data, but I am equally adept at building strategies and campaigns from the ground up having done this for a range of brands including DHL Supply Chain, CHEP, Elsevier, Currentbody, Barber Barber and more.

My platform and software skills are very broad meaning I can work well with your existing tech stack. I have strong experience with a wide range of CMS (e.g. WordPress, Magento, Shopify), marketing platforms (HubSpot, Marketo, Mailchimp), individual software (HotJar, ahrefs) and tracking technology (Google Tag Manager and Google Analytics).

Worked With

Brands

— DHL Supply Chain

— Class Technologies

— IRIS Software

— Revolution Bars Group

— Home Leisure Direct

— Country House Wedding Venues

— Informa Markets

— Elsevier

— CHEP

— GettingPersonal.co.uk

— Currentbody

— Card Factory

— IRIS Software

— Prezzybox

— A2B Transfers

— BarberBarber

Agencies

— LaBrand Agency Ltd

— Cube3

— Upp B2B

— Inside Online Marketing Limited

— Converted

— Rippleffect

— Viseu Media

Case Studies

Specialty Areas

B2B Marketing
Paid Search
Analytics
WordPress

Vertical Experience

Ecommerce

Tools

Google Ads
Google Analytics
Hubspot
Marketo
Google Data Studio
Ahrefs
Facebook Ads Manager

Skills

Lead Generation
Analytics
SWOT Analysis
PPC
Digital Ads
Conversion Rate Optimization
GTM Strategy
Keyword Research
Marketing Strategy
Web Analytics
Automation
Digital Strategy

Recent Roles

Digital & Ecommerce Director

LaBrand Agency Ltd | 2021- Present

Performance Director

Cube3 | 2021- 2021

Head Of Digital

Upp B2B | 2018- 2021

Associate Marketing Manager - HCM Division

IRIS Software Group | 2017- 2018

Online Marketing Manager

CurrentBody | 2015- 2017

Head of Search

GettingPersonal.co.uk | 2014- 2015

PPC Manager

GettingPersonal.co.uk | 2012- 2014

PPC Manager

Inside Online Marketing Limited | 2012- 2012

Head Of Search

Converted | 2009- 2012

Digital Marketing Executive

Rippleffect | 2009- 2009

Marketing Executive

Viseu Media | 2007- 2009

Certifications

Google Tag Manager Fundamentals
2015
Bing Ads Accredited Professional
September 2008
Google Adwords Certified
September 2008

Education

Case Studies

45
reduction in cost per lead

Driving Lead for IRIS Software

45 reduction in cost per lead

Client Verified

I worked for IRIS to create multi-channel campaigns with a focus on Paid Search. The campaigns were successful in delivering against lead and sale targets.

How we did it

-Detailed audience and keyword research.
-Account structure and optimisation.
-Copywriting and testing of ad copy
-Targeted landing page creation
-Data dashboards with Google Data Studio.
-Real-time campaign optimisation based on data.

What clients are saying

Gareth is a fantastic digital marketing manager and was invaluable during my time working alongside him. He possesses a great deal of knowledge and expertise and has delivered proven results when it comes to traffic, conversions and lead generation. Also an absolute pleasure to work with!
Kate Swinscoe, Marketing Manager at IRIS Software
2.5x
improvement in conversion rate

Digital Marketing for Getting Personal

2.5x improvement in conversion rate

Client Verified

Dedicated paid search management for online gift retailer Getting Personal. I was successful in reducing spend by £70k and increasing revenue by over £200k within 3 months of working on the account.

How we did it

- Detailed historical performance analysis - Negative keywords, paused poor performers - Account restructure around core and secondary themes with re-allocated budgets - Launched and expanded Google Shopping and optimised product feed. - Built a robust ad testing workflow

What clients are saying

Gareth is a highly competent individual with great expertise in Search and all elements of online marketing. His enthusiasm for his field is clear and his overall knowledge for the industry is a great asset to any digital marketing team.
Charlotte Platt, Marketing Manager at Getting Personal
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