Jacqueline Boyter

SEO & Content Manager

GYBO Digital Marketing | 2020- Present

• Promoted in 1 year for organization and commitment to client success.
• Manage and train a team of writers and SEO freelancers.
• Monitor and report on ranking, traffic, leads and various KPIs based on client goals using Google Analytics, Search Console, Data Studio, Ahrefs, Moz, Semrush, SE Ranking, Reporting Ninja.
• Develop on- and off-page SEO strategies based on Keyword Research, Competitor Analysis, technical audits, backlink audits, link building, content gaps and more.
• Develop data-driven content and landing page strategies for clients; some content writing.
• Experience with CMS including WordPress, Shopify & Squarespace.
• Create or optimize citations and other local listings including Google Business Profile.
• Skills & Tools: Screaming Frog, Tag Manager, critical thinking, client communication, outreach.

Search Engine Optimization Specialist

Freelance | 2020- Present

• I want to be your partner in creating a personalized SEO strategy for your business!
• Your website, blog, and social media content are essential for brand recognition and growth. But if you're not focused on search engine optimization and aren't getting found on Google, you're wasting your website's potential for free traffic.
• I want to help your website rank in search engines (like Google) and make it easier for potential customers to find you.
• Ranking for broad keywords is just about impossible depending on the age and authority of your site! Content without a data-driven strategy is wasted effort. I want to help your website (and your business) get found for valuable search terms you can actually rank for AND drive qualified traffic.
• Certified in Advanced SEO and have 9 years of experience with various aspects of SEO including keyword research, content creating, audits and more! Currently, I manage multiple clients in a digital marketing agency and am looking to build my portfolio here on Upwork.
• Through detailed client communication sessions, I strive to understand your business and the goals you have for your website to ensure I deliver the most valuable SEO strategy, altering my roadmap to target the most impactful strategies first.
• SEO
  • Technical Audits
  • Keyword Research
  • On-page Optimizations
  • Off-page Optimizations
  • Content Strategy
  • Analytics & Tracking
  • Competitor research
  • Link Building Opportunities
  • Click-through Rate Optimization
  • Local SEO strategy and optimizations
• SEO/Marketing Tools:
  • Working with project management software: Asana, Trello, ClickUp
  • Google Drive, Excel, Word
  • Canva
  • Google website speed, GTMetrix
  • Screaming Frog
  • SEO Quake
  • Siteliner
  • Ahrefs
  • Sheer SEO
  • Ubersuggest
  • SEO Minion

Family & Lifestyle BloggerFamily & Lifestyle Blogger

SAHM, plus | 2011- Present

• Increased Organic Sessions 55% & Time on Page 5% in 2020 from 2019 through White Hat SEO optimization and Keyword Research strategies.
• 314% increase in total ranking keywords from Jan 2021 to Jan 2022.
• 750% increase in organic impressions YoY 2020 to 2021.
• Keep WordPress CMS website up-to-date through monitoring, consistent improvements, and speed tests.
• Social media sharing and keyword research for creating effective Pinterest Pins.

Marketing & Social Media Specialist (Remote)

The Florida International Rally & Motorsport Park, Inc | 2019- 2020

• Increased Facebook and Instagram following 7.4% in 1 year through creation and curation of engaging, relevant posts and engaging with followers.
• Managed company's social media accounts through daily posts, purchasing ad campaigns, and sharing targeted links which decreased website bounce rates by nearly 2% and increased pages/session by 1.2% in 1 year.
• 22.5% increase in ranking keywords with light SEO work and additional blog posts.
• On-site photography & videography as needed; editing with Adobe Creative Cloud

Owner/Designer

SAHM, plus (Etsy) | 2018- 2020

• Small Etsy shop specializing in wearables and home goods with vinyl designs as well as custom decals. Kind of an eclectic mix depending on my creative juices at any given moment.

Freelance Writer/Content Writer

WordGigs | 2014- 2015

• Writing content for clients includes researching websites and writing with strict keyword terms using proper spelling and grammar. Articles vary in size by client needs

Saline Ambassador

Boogie Wipes | 2012- 2015

• Volunteer brand ambassador includes approaching individuals, companies, and daycare/schools to promote and distribute samples of Boogie Wipes and affiliated brands. I participate in both online and offline marketing efforts on behalf of Boogie Wipes.