ClickCease
Verified Talent

Jason Domangue

New Orleans, LA
$150
/hr
Verified Talent

CPG Founder, Tech Entrepreneur. Business Development and Marketing Executive. Results-driven, top-performing executive with a proven track-record developing B2B and B2C product marketing and sales plans, executing creative strategies, and building brand equity within increasingly competitive markets. 17+ years experience in online marketing including social, viral, and search strategies. Combine an entrepreneurial drive with an out-of-the-box approach, and a keen awareness of both the big-picture and the bottom-line. Articulate communicator with the ability to translate complex methodologies and processes into executable strategies. Successfully develop, allocate, and manage shoestring advertising budgets to exceed desired results. Have mentored and groomed multiple marketing personnel at various experience levels.

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CPG Founder, Tech Entrepreneur. Business Development and Marketing Executive. Results-driven, top-performing executive with a proven track-record developing B2B and B2C product marketing and sales plans, executing creative strategies, and building brand equity within increasingly competitive markets. 17+ years experience in online marketing including social, viral, and search strategies. Combine an entrepreneurial drive with an out-of-the-box approach, and a keen awareness of both the big-picture and the bottom-line. Articulate communicator with the ability to translate complex methodologies and processes into executable strategies. Successfully develop, allocate, and manage shoestring advertising budgets to exceed desired results. Have mentored and groomed multiple marketing personnel at various experience levels.

Worked With

— Petal

— Icontrol

— Dudley DeBosier Injury Lawyers

— cj Advertising

— Alarm.com

— uControl, Inc.

— EATEL

— Dillard's Inc.

Case Studies

No items found.

Specialty Areas

Content Marketing
Brand Marketing
Product Marketing

Vertical Experience

Ecommerce
CPG
Technology
SaaS

Tools

Google Analytics
Shopify
Klaviyo

Skills

Content Strategy
Funnel Optimization
Brand Strategy
Marketing Automation

Recent Roles

Founder and CEO

Petal | 2019- Present
  • Petal provides stylish and sustainable personal care products (like, soap.) delivered straight to your door.
  • Developed MVP working nights and weekends and launched company in Q4 2020 overcoming extreme supply and logistics constraints caused by COVID-19 pandemic.
  • Successfully raised $400k seed round (lead by institutional investor) including multiple angel investors and a successful crowd funding campaign on Wefunder.com.
  • Petal has been featured in Women’s Health, Forbes, Apartment Therapy, USA Today and The Dr. Phil Show (to name a few), and celebrities who’ve requested our products include Reese Witherspoon, Brad Pitt, Miranda Kerr, Serena Williams, and Harry Styles.
  • Increased quarterly revenues 200% over first year of sales.

Chief Marketing Officer

Dudley DeBosier Injury Lawyers | 2017- 2020
  • Lead all marketing, branding, client acquisition and messaging for statewide personal injury firm.
  • Drive all social media, web optimization and viral strategies.
  • Manage team of 4 including Marketing Manager, Online/Social Coordinator, Community Relations and also cultivated and managed sports marketing partnerships with New Orleans Saints, LSU Athletics and the LHSAA (Louisiana High School Athletic Association).

Chief Digital Officer

cj Advertising | 2018- 2019
  • Lead and define all digital strategy for full-service advertising agency.
  • Manage team of SEM/SEO, Marketing Automation/Email Marketing and Social Media specialists.
  • Focus on data-driven consumer acquisition methodologies such as multi-touch attribution modeling and customer journey mapping.

Entrepreneur In Residence

Alarm.com | 2017- 2018
  • Strategy liaison for several Alarm.com subsidiaries (PointCentral, EnergyHub, Building36 and MSO/Cable group)
  • Led/developed branding, packaging, consumer journey flows, customer acquisition models, etc.
  • Reported directly to Chief Strategy & Innovation Officer

Vice President of Piper Marketing

Icontrol Networks | 2015- 2017
  • Lead all marketing, public relations, branding and messaging for Piper’s direct to consumer and retail (ecommerce and brick and mortar) strategies.
  • Manage international team of 20+ marketing, business development and sales executives (both full time and consultants).
  • Drive all social media, web optimization and viral strategies.
  • Increased sales year-over-year by more than 15%.
  • Developed and launched international sales team via online chat, email and call center to scale sales throughout North America and Europe.
  • Successfully placed Piper on network TV programs – CBS: CSI Cyber and NBC Superstore as well as major motion picture with Bruce Willis and others.
  • Increased Piper’s social following by 600% (over 20K followers) across Facebook, Twitter, Instagram, YouTube and others. Launched Piper Blog and grew subscribers from 0 to 6000+.


Vice President of Ecosystem Development

Icontrol Networks | 2010- 2015
  • Led all partnership and business development initiatives
  • Responsible for the introduction of new lines of business, processes and innovation within the core product lines across three separate business units.
  • Developed business models and go-to-market strategies for new product and program launches.
  • Optimized and scaled partner on-boarding and certification program called OpenHome. Drove efficiencies in business development process to reduce time, cost and legal fees when crafting deals with third party hardware and software providers who desired interoperability with Icontrol’s Connected Home platform.
  • Developed, launched and managed OpenHome Labs – Icontrol’s Internet of Things (IoT) start-up incubator. Secured exclusive partnership with Indiegogo as launch partner and ongoing supporter of program.
  • Orchestrated venture capital investment, development and launch of Icontrol reseller (Peq), which resulted in nationwide rollout of service through Best Buy retail stores.

Vice President of Marketing

uControl, Inc. | 2006- 2010
  • One of the first employees hired by founders (company has grown from 10 to 200+ employees).
  • Direct all marketing, branding, messaging and sales efforts for digital home software and hardware solution targeting broadband service providers (Cable Co.’s and Telco's) as a primary distribution channel.
  • Managed direct sales team (both online and door to door) nationwide.
  • Successfully launched the company’s offering at DEMO conference and secured DEMO GOD award which led to initial interest from multiple Cable Providers.
  • Organized, launched and managed first Connected Home event for the alliance of iControl Cable provider customers. Event was attended by over 100 executives and took place in Manhattan, NYC. This event is still being held each year at CES in Las Vegas and has grown to include more than 500 exec’s.
  • Developed all presentation materials, messaging and strategy for company’s fund raising efforts and presented pitch to well over 25 venture capitalists across the nation.

Director of Sales and Marketing

EATEL | 2004- 2006
  • Promoted to assume full strategic planning, business development, sales and product management responsibility for a telecommunications company with 400+ employees and $100+ million in annual revenues.
  • Partner with senior executive leadership to define overall business strategy, develop integrated sales and marketing plans, and grow brand equity through alignment and achievement of objectives.
  • Charged with managing and motivating a 17-person sales and product management team in the development of new residential and business lines, coordination of cross-functional projects and training of enterprise-wide staff.
  • Develop and manage a $5 million advertising budget, while participating in departmental financial planning processes, and holding accountability for product line P&L, costing and forecasting initiatives.
  • Led marketing planning and creative execution processes for the launch of Fiber-to-the-Home (FTTH) service and bundled pricing, and exceeded Internet sales goals 18% and phone/TV goals by 7%.
  • Directed design of FiberEdge, the branding of EATEL's new phone, Internet and TV product delivered via the FTTH network, involving implementing an internal sales training program, conditioning sales staff to automatically utilize up-selling and cross-selling techniques during every customer interaction.
  • Spearheaded a change management initiative to transform the internal monopolistic mindset, to navigate a changing market with increased competition and a heightened focus on price, quality and service.
  • Designed direct sales/business development department to dominate competition within business segment through community affairs and relationship management.

EATELWEB Founder

EATEL | 1999- 2004
  • Directed daily operations including managing 12 direct reports, developing short and long-range growth strategies, managing fiscal resources, overseeing projects and leading creative execution functions.
  • Led the development, design, launch and on-going management for LSUsports.net – the nation’s first collegiate website to stream live video of sporting events.
  • Lead direct sales efforts to fuel the launch of Fancast (a white-labeled version of LSUsports.net), involving traveling to 50+ nationwide universities to assess athletic department needs, present solution and secure adoption.
  • Established, developed and sustained strong business relationships with such key clients as the New Orleans Saints, Hartford Hawks, Business Report, America's Wetland and LSU, playing a key role in the launch and growth of leading online sites with as many as 15 million page views per month.

Product Development Analyst

EATEL | 1999- 1999

Assitant Brand Manager

EATEL | 1998- 1999

Assitant Buyer / Area Manager

Dillard's Inc. | 1996- 1998

Certifications

Education

Louisiana State University
BS Marketing
Louisiana State University
BA Marketing

Case Studies

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