ClickCease
Verified Talent

Jessica Chong

Toronto, Canada
$90
/hr
Verified Talent

I am an experienced performance marketer with 7+ years of experience across paid social, search and programmatic. I have worked with large enterprise companies (tech, financial services, consumer goods, luxury, ecommerce), startups and in-house at one of the fastest growing direct-to-consumer brands. I approach my work with both a strategic lens to hone in on the right channel mix and audience targeting but am very nimble in active campaign management with a track record of driving results on scrappy $10K budgets to $10MM budgets.

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I am an experienced performance marketer with 7+ years of experience across paid social, search and programmatic. I have worked with large enterprise companies (tech, financial services, consumer goods, luxury, ecommerce), startups and in-house at one of the fastest growing direct-to-consumer brands. I approach my work with both a strategic lens to hone in on the right channel mix and audience targeting but am very nimble in active campaign management with a track record of driving results on scrappy $10K budgets to $10MM budgets.

Worked With

— Mejuri

— 3M

— Samsung

— FedEx

— Avaya

— American Express

— Omnicom's FleishmanHillard HighRoad (FHR) agency

— Financial service brands (acquired or owned by Scotia and Mercer)

— State Farm Insurance

Case Studies

No items found.

Specialty Areas

Paid Search
Paid Social
Programmatic
Growth Marketing
Media Planning

Vertical Experience

Ecommerce
CPG
Luxury
B2B
Technology

Tools

Pinterest
Google Analytics
Facebook Business Manager
Google Ads
Google Trends
The Trade Desk
Instagram
LinkedIn
Facebook Ads Manager
TubeMogul
FB Ads
Google Data Studio

Skills

Media Buying
Media Planning
Data Analytics
Ad Measurement
Dynamic Creative Optimization
Ad Trafficking
Competitive Analysis
Audience Target Research
Market Research
Strategy Building

Recent Roles

Digital Growth Marketing + Media Buying Consultant

Freelance | 2021- Present
  • Consults both agencies and direct companies on growth + digital advertising strategies (cross-channel paid social, programmatic and search)
  • Delivers strategic competitor and channel audits; marketing effectiveness measurement dashboards
  • Performs campaign management: media planning, buying, execution, optimizations and measurement
  • Specialties: Ecommerce, luxury, SMBs, financial services, tech, consumer goods

Performance Marketing Manager

Mejuri | 2020- 2021
  • Owned the RFP process for the brand's first DSP. Evaluated programmatic partners for private marketplace and programmatic guarantee deals
  • Built profitable programmatic marketing funnel and infrastructure from the ground up ($1MM), leading to strong 8x ROAS and an increase in conversion rates across SEM and paid social
  • Managed and oversaw paid channel strategies and execution, helping to scale customer volume, diversify our channel mix and optimize media spend towards KPIs (CAC, AOV, ROAS)
  • Supported global expansion strategy in new markets with both in-depth and broad expertise on paid channels and measurement attribution
  • Collaborated with cross-functional teams in tech, retail, creative, product, merchandising, GTM and brand to meet business goals: Traffic growth, new customer acquisition and retention

Account Manager, Social and Digital

FleishmanHillard HighRoad (FHR) | 2019- 2020
  • Oversaw best-in-class strategy development, audience planning, trafficking, media buying process and optimizations for a global CPG
  • Built effective reporting strategies and marketing dashboards, mapping back to client program KPIs and business goals
  • Coached and developed a team of account coordinators and consultants into paid media specialists across 10+ paid channels
  • Collaborated with integrated agency team partners to implement industry best practices

Senior Consultant, Social and Digital

FleishmanHillard HighRoad (FHR) | 2019- 2020
  • Delivered complex paid media plans (budgets of $1M+), industry POVs, case studies, new business pitch decks and training presentations to clients, senior leadership and team members
  • Managed, trained and mentored account teams on end-to-end digital and social campaign execution, working cross-functionally with copywriters, designers and developers
  • Led the briefing process on projects with integrated agency teams and external vendors
  • Acted as an in-house paid media expert within the Canadian offices and the global Omnicom FleishmanHillard network

Account Executive, Social and Digital

FleishmanHillard HighRoad (FHR) | 2018- 2018
  • Acted as a strategic client partner, conceptualizing creative and media strategies as well as timely campaign deliverables
  • Oversaw and optimized measurement strategy for agency’s core digital advertising clients, delivering against KPIs
  • Developed channel strategy and executed a digital campaign for a global brand launching its first SMB grant contest in Canada, leading to 90% more entrants than expected
  • Executed an award-winning digital marketing campaign for a $7M contest seeking greenhouse gas solutions, contributing to an application rate 5x higher than expected as well as exceeding paid social KPIs

Account Executive, Social and Digital

High Road | 2017- 2017
  • Developed on-the-ground live social content at a global conference that engaged with over 16,000 attendees in the tech community in San Fran
  • Built data-driven social strategies, channel strategy guides and community management playbooks
  • Analyzed social media performance on a monthly and quarterly basis, presenting insights and recommendations to clients
  • Managed budgets, timelines and work-back schedules to ensure timely delivery of projects
  • Trained and mentored junior staff on day-to-day social media and media relations tasks

Account Coordinator, Social and Digital

High Road | 2016- 2017
  • Wrote weekly social content calendars, web content, social ads, blog posts & advertorials
  • Performed daily community management for B2C & B2B clients to foster engagement & growth
  • Developed, executed, analyzed & optimized social and native advertising campaigns
  • Helped produce content strategy plans, competition research briefs and digital audits
  • Identified key influencers and bloggers for brand partnerships and maintained strong working relationships

Sales Support

kate spade new york | 2015- 2017
  • Performed cashier duties efficiently and quickly during busiest retail days of the year including Black Friday and Boxing Day
  • Communicated merchandise sell-through, stock position, product issues, customer feedback to management in order to increase customer service and sales
  • Generated sales through proactive clientele development and thorough product knowledge
  • Demonstrated to customers Kate Spade brand philosophy and exemplified brand aesthetics

Seasonal Sales Support

kate spade new york | 2014- 2015

Blogs Editor

Queen's Journal | 2013- 2014
  • As a section head, managed 5 subsections of the twice-weekly campus newspaper, one of the oldest student-run newspapers in North America, with a print circulation of 6,000
  • Recruited, trained and oversaw a team of staff writers and contributors
  • Published approximately 4-5 articles per week on topics such as student life, fashion, arts, entertainment, campus cooking, and travel
  • Maintained social media accounts (Twitter, Facebook, Instagram, Storify, etc.) with a focus on fostering student engagement
  • Contributed to other sections, including News, Arts, Features, Dialogue, Photos and Postscript
  • Attended bi-weekly editorial board meetings, participating in discussions on pressing university and community issues

Marketing Summer Student

State Farm | 2013- 2013
  • Assisted sponsorship and advertising analysts with internal and external communications
  • Liaised with up to 550+ State Farm agents, regarding national and local sponsorship opportunities
  • Produced social media content for State Farm Canada Facebook and Twitter pages
  • Worked with Adobe and in-house programs to synthesize data for analysts
  • Monitored and projected national subsidized marketing programs

Director of Marketing

Queen's Project Red Charity Fashion Show | 2012- 2013
  • Spearheaded online and on-campus marketing initiatives and oversaw creative team/interns, helping contribute to the overall $20,000 fundraising goal for the Heart and Stroke Foundation
  • Increased social media presence with content strategy and planning throughout the year
  • Established blog to boost student engagement to increase awareness on charity initiatives
  • Led creative direction for photo shoots and helped with event logistics for annual fashion show

Certifications

Section4 Certified Scaling Marketing Strategist
February 2022
Section4 Certified Brand Strategist
December 2021
Section4 Certified Product Strategist
October 2021

Education

Queen's University
BA English Language and Literature
Centennial College
Post-graduate certificate in Corporate Communications and Public Relations

Case Studies

No items found.
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