ClickCease
Verified Talent

Jessica Lorenzen

Portland, OR
$100
/hr
Verified Talent

An enthusiastic marketer who got her start managing brand strategy at various ad agencies across the
states including Dickies, Pacifico Beer, Burt’s Bees, Bang & Olefsun and more. In 2015, pivoted to bring this skill set and brand understanding down to a more niche level - working with brands and companies who need someone that understands the value of a strong brand strategy and the importance of a digital presence through SEO.

Schedule Free Consultation

An enthusiastic marketer who got her start managing brand strategy at various ad agencies across the
states including Dickies, Pacifico Beer, Burt’s Bees, Bang & Olefsun and more. In 2015, pivoted to bring this skill set and brand understanding down to a more niche level - working with brands and companies who need someone that understands the value of a strong brand strategy and the importance of a digital presence through SEO.

Worked With

— Stanley Drinkware

— Dickies Clothing

— Pacifico Beer

— Card Kingdom

— WormWood SEO

— Baldwin&

— Creature

Case Studies

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Specialty Areas

SEO

Vertical Experience

Ecommerce
B2B
B2C
Local
Franchise

Tools

Ahrefs
SEMRush
Sitebulb
Screaming Frog
Frase
Google Analytics

Skills

Content Planning
Keyword Research
Technical SEO
Off-Page SEO
On Page SEO

Recent Roles

SEO Consultant and Engineer

WormWood SEO | 2015- Present
  • Strategic development, implementation, and oversight of SEO campaigns for an array of different clients from local business clients to e-commerce clients.
  • Advanced knowledge in various on-page aspects of SEO including UX, technical, content, keyword research, and more.
  • Liaison with various digital marketing teams and disciplines to ensure all touchpoints are working efficiently for clients' SEO.
  • Ongoing monitoring of rankings and development of improvement strategies for underperforming strategies.
  • Proficient in various tools and platforms including SEMRush, Ahrefs, WordPress, AWR, Google Analytics, Ryte, GTMetrix, Pingdom and more.

Sr Account Manager

Baldwin& | 2013- 2015
  • Managed Real Cup, Le Méridien, and Bang & Olufsen business along with targeted projects for the Burt’s Bees account.
  • Assisted in developing RealCup’s brand stand for consumer entry into the US and Canada.
  • Managed ongoing RealCup creative needs including print, packaging design and social media.
  • Oversaw budget, scope, timelines, and creative vendors for print projects with Le Méridien and Bang & Olufsen.
  • Supported creation and delivery of digital content for Burt’s Bees, including website updates, weekly email newsletters, promotions, and social media.

Account Manager/Sr Account Manager

Creature | 2011- 2013
  • Led the $7MM Dickies business with prior account management experience on Pacifico, A1 and SanMar.
  • Managing an integrated marketing campaign for 2013 -- TV, digital, radio, print and point of sale.
  • Helped to develop a new brand positioning, personality and voice for the Dickies brand.
  • Implemented a creative overhaul of Dickies’ rebate program -- doubled the number of stores supporting the program.
  • Wrangled four client partner agencies through bi-weekly calls and planning sessions to ensure all facets of the campaign remained on-brand.
  • Supervised projects & career development for two direct reports.
  • Negotiated and secured an extended scope of work with A1/Kraft Foods.
  • Developed an integrated campaign for Pacifico Beer -- experiential online journey/experience, OOH, print and radio.

Project Manager

Creature | 2010- 2011
  • Coordinated with media, production, creative, design and account to build and execute robust project plans.
  • Developed and executed project plans for a Pacifico Beer website by coordinating with European vendors for “real time” site development in four physical locations across Mexico and California. (Cannes Cyber Lion Shortlist)
  • Led the management of a marketing campaign for CityU, an online university -- digital, OOH, radio, business identity and website touchpoints.
  • Managed a range of projects for other clients including Seattle’s Best Coffee, HP, Palm and Discovery Bay Games.

Assistant Media Planner/Media Planner

Creature | 2008- 2010
  • Assisted and led the media strategy development across various mediums for multi-million dollar campaigns.
  • Assisted with media planning and led the analytics analysis and campaign management for a $14MM Palm Centro Holiday campaign -- print, national cable, radio, Facebook integrations, digital and OOH.
  • Led the development of a $3MM media plan for Pacifico Beer -- targeted print, cable, digital and OOH.
  • Assisted in day-to-day management of campaigns including budget monitoring, campaign performance and relationship building for our clients.
  • Promoted to Media Planner within 6 months of beginning media planning position.

Creative Coordinator

Creature | 2007- 2008
  • Internal management of creative, account and design to ensure projects stayed on schedule.
  • Managed executive’s schedules, travel and crazy requests.

Certifications

Education

University of Washington
BA Arts, Economics

Case Studies

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