Jessica Lorenzen

SEO Consultant and Engineer

WormWood SEO | 2015- Present

• Strategic development, implementation, and oversight of SEO campaigns for an array of different clients from local business clients to e-commerce clients.
• Advanced knowledge in various on-page aspects of SEO including UX, technical, content, keyword research, and more.
• Liaison with various digital marketing teams and disciplines to ensure all touchpoints are working efficiently for clients' SEO.
• Ongoing monitoring of rankings and development of improvement strategies for underperforming strategies.
• Proficient in various tools and platforms including SEMRush, Ahrefs, WordPress, AWR, Google Analytics, Ryte, GTMetrix, Pingdom and more.

Sr Account Manager

Baldwin& | 2013- 2015

• Managed Real Cup, Le Méridien, and Bang & Olufsen business along with targeted projects for the Burt’s Bees account.
• Assisted in developing RealCup’s brand stand for consumer entry into the US and Canada.
• Managed ongoing RealCup creative needs including print, packaging design and social media.
• Oversaw budget, scope, timelines, and creative vendors for print projects with Le Méridien and Bang & Olufsen.
• Supported creation and delivery of digital content for Burt’s Bees, including website updates, weekly email newsletters, promotions, and social media.

Account Manager/Sr Account Manager

Creature | 2011- 2013

• Led the $7MM Dickies business with prior account management experience on Pacifico, A1 and SanMar.
• Managing an integrated marketing campaign for 2013 -- TV, digital, radio, print and point of sale.
• Helped to develop a new brand positioning, personality and voice for the Dickies brand.
• Implemented a creative overhaul of Dickies’ rebate program -- doubled the number of stores supporting the program.
• Wrangled four client partner agencies through bi-weekly calls and planning sessions to ensure all facets of the campaign remained on-brand.
• Supervised projects & career development for two direct reports.
• Negotiated and secured an extended scope of work with A1/Kraft Foods.
• Developed an integrated campaign for Pacifico Beer -- experiential online journey/experience, OOH, print and radio.

‍Project Manager

Creature | 2010- 2011

• Coordinated with media, production, creative, design and account to build and execute robust project plans.
• Developed and executed project plans for a Pacifico Beer website by coordinating with European vendors for “real time” site development in four physical locations across Mexico and California. (Cannes Cyber Lion Shortlist)
• Led the management of a marketing campaign for CityU, an online university -- digital, OOH, radio, business identity and website touchpoints.
• Managed a range of projects for other clients including Seattle’s Best Coffee, HP, Palm and Discovery Bay Games.

Assistant Media Planner/Media Planner

Creature | 2008- 2010

• Assisted and led the media strategy development across various mediums for multi-million dollar campaigns.
• Assisted with media planning and led the analytics analysis and campaign management for a $14MM Palm Centro Holiday campaign -- print, national cable, radio, Facebook integrations, digital and OOH.
• Led the development of a $3MM media plan for Pacifico Beer -- targeted print, cable, digital and OOH.
• Assisted in day-to-day management of campaigns including budget monitoring, campaign performance and relationship building for our clients.
• Promoted to Media Planner within 6 months of beginning media planning position.

Creative Coordinator

Creature | 2007- 2008

• Internal management of creative, account and design to ensure projects stayed on schedule.
• Managed executive’s schedules, travel and crazy requests.