ClickCease
Verified Talent

Joel Brown

Atlanta, Georgia
$80
/hr
Verified Talent

I was the first Digital Marketing Manager at Reservations.com. A company that spends over a $1,000,000,000 annually in Digital Marketing! While working with the company I increased ROI by about 13% year over year!

I've also harnessed my technical know-how with my years with Autotrader.com, and a diversified knowledge base working at the agency styled Cox Media Group.

Organized, experienced, and data-driven, I'm sure to maximize every cent of your advertising dollar!

Schedule Free Consultation

I was the first Digital Marketing Manager at Reservations.com. A company that spends over a $1,000,000,000 annually in Digital Marketing! While working with the company I increased ROI by about 13% year over year!

I've also harnessed my technical know-how with my years with Autotrader.com, and a diversified knowledge base working at the agency styled Cox Media Group.

Organized, experienced, and data-driven, I'm sure to maximize every cent of your advertising dollar!

Specialty Areas

Paid Search
Paid Social
Analytics
Media Strategy

Vertical Experience

Ecommerce
Food & Beverage
Automotive
Healthcare
Legal
Furniture
eCommerce
Medical Services
Plumbing/HVAC

Tools

Google Adwords
Facebook Ads Manager
Google Analytics
Google Tag Manager
Excel

Skills

Thought Leadership
Analytics
PPC
Ad Copy
Ad Design
Retargeting
Account Audits
Landing Page Optimization
Digital Ads

Recent Roles

Senior Digital Analyst

Cox Media Group | 2018- 2021
  • Creating Excel pacing and optimization tools for the CMG team
  • Creating weekly and monthly reports for the CMG team to send out to markets
  • Campaign creation, curation and optimization
  • Managing individual campaign budgets 7 domestic markets
  • Day to day Google and Bing account management
  • Installing conversion tracking code via Google Tag Manager

Digital Marketing Manager

Reservations.com | 2016- 2017
  • Measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • The creation and implementation of new campaign strategies for higher search funnel traffic
  • Evaluating emerging technologies. Providing thought leadership and perspective for adoption
  • Training and development for current and new employees.

Account Manager

Haystak Digital Marketing | 2013- 2015
  • Google search engine optimization and management
  • Largest account load of any Account Manager
  • Managed monthly spend of $224,770
  • Selected to attend Google training seminars
  • Developed Excel Performance and Spend reports used company wide
  • Co-Op Management
  • Proficient in digital advertising concepts, trends and technologies
  • Verifying code installations and account optimization

Content Champion

Naples Daily News | 2011- 2012
  • Ad location management
  • Website maintenance
  • Edited local Press Release and P.S.A’s
  • Managed the Grassroots budget tool
  • Head “Yes Desk” operator
  • Developed community related stories
  • Edited user generated content

Certifications

Google Adwords Fundamentals
June 2013

Education

Case Studies

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