ClickCease
Verified Talent

Jordana Springer

Canada
$75
/hr
Verified Talent

With experience in a wide range of industries and a passion for SEO, I am driven to get results. I will build your organic strategy to improve your performance by increasing traffic and revenue.

Schedule Free Consultation

With experience in a wide range of industries and a passion for SEO, I am driven to get results. I will build your organic strategy to improve your performance by increasing traffic and revenue.

Worked With

— SSENSE

— OneLocal

— GPS Tracking Canada

— 2x2 Construction

Case Studies

Specialty Areas

SEO
Technical SEO

Vertical Experience

Ecommerce
Mobile Apps
SaaS
Local

Tools

SEMRush
Ahrefs
Google Search Console
Google Analytics

Skills

Keyword Research
Technical SEO Audits
Link Building
International SEO
Local SEO
App Store Optimization
Conversion Rate Optimization
On-Page SEO

Recent Roles

Search Engine Optimization Specialist

SSENSE | 2021- Present
  • Develop and implement backlink strategy, managing external vendor relations.
  • Create dashboards to monitor, track and analyze SEO KPIs on an ongoing basis.
  • Contribute international SEO expertise to the overall website strategy for North America, Europe, and APAC markets.
  • Collaborate with the Tech team to implement international SEO-friendly technical changes.
  • Lead complex cross-functional SEO focused initiatives.
  • Lead and implement App Store Optimization strategy for App Store and Google Play Store mobile apps to increase downloads and category ranking.
  • Advanced user of various SEO and analytics tools including SEMrush, Ahrefs, Google Analytics, and Google Search Console.

Search Engine Optimization Specialist

OneLocal | 2019- 2021
  • Managed a portfolio of 180+ SMB clients in a wide range of industries.
  • Conducted on-page and off-page SEO audits and implemented various SEO strategies including citation building, link building, GMB optimization, internal linking, technical site audits, and conversion rate optimizations.
  • Conducted keyword research with focus on organic lead generation.
  • Developed and implemented a link building strategy to generate quality backlinks for clients.
  • Collaborated internally with customer success, tech, content, and website teams to continue to develop and improve our SEO product.
  • Managed external team members to help execute SEO strategies.
  • Created and implemented SEO analytics and conversion tracking process to demonstrate ROI.
  • In depth knowledge and expertise using a variety of SEO and analytics tools including SEMrush, Ahrefs, ScreamingFrog, Google Analytics, Google Search Console, Google Tag Manager, Super Metrics and HotJar.
  • Kept up to date on industry trends and made recommendations to further enhance our SEO product.

Digital Marketing Specialist

GPS Tracking Canada | 2018- Dec 2019
  • Created and optimized all digital content for SEO to improve organic search rankings.
  • Developed and implemented an e-commerce SEO strategy which lead to a 300% increase in revenue in the first 6 months.
  • Set up SEO analytics and e-commerce conversion tracking to analyze and optimize customer journey.
  • Performed regular site audits to identify areas for technical improvement.
  • Executed keyword research with focus on organic and paid lead generation.
  • Working knowledge of digital marketing analytics tools including Google Analytics, Google Search Console, and SEMrush.

Digital Marketing Coordinator

2x2 Construction | 2018- 2019
  • Created and optimized all digital content using SEO best practices to improve organic search rankings.
  • Revamped company website using Content Management Systems (WordPress) that increased web traffic by 252%.
  • Developed and managed landing pages which increased lead generation by 207% Planned and executed PPC campaigns through Facebook and Google Ads.
  • Working knowledge of digital marketing analytics tools including Google Analytics, Google Search Console, and SEMrush.
  • Proficient with Social Media Management as evidenced by a 557% increase in followers on Instagram.

Certifications

Social Media Certification
November 20231
Beginner Google Analytics
April 2022
Google Data Studio
November 2023

Education

York University
BS, Psychology

Case Studies

+300%
increase in revenue

Managing overall SEO strategy

+300% increase in revenue

Client Verified

I worked with GPS Tracking Canada to create and implement a SEO strategy for their US based e-commerce website. This lead to a 300% increase in revenue within the first 6 months.

How we did it

- Keyword research - Competitor analysis - Conversion tracking set up - Performed regular technical audits - On-page optimization

What clients are saying

Jordana built my SEO strategy from the ground up and we saw a huge improvement in traffic. She is extremely knowledgeable and passionate about SEO. Highly recommended!
Ellie S, Owner at GPS Tracking Canada
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