Jordana Springer

Search Engine Optimization Specialist

Manulife/John Hancock | 2022-Present

SSENSE | 2021- 2022

• Developed and implemented backlink strategy, managing external vendor relations.
• Created dashboards to monitor, track and analyze SEO KPIs on an ongoing basis.
• Contributed international SEO expertise to the overall website strategy for North America, Europe, and APAC markets.
• Collaborated with the Tech team to implement international SEO-friendly technical changes.
• Lead complex cross-functional SEO focused initiatives.
• Lead and implemented App Store Optimization strategy for App Store and Google Play Store mobile apps to increase downloads and category ranking.
• Advanced user of various SEO and analytics tools including SEMrush, Ahrefs, Google Analytics, and Google Search Console.

  Search Engine Optimization Specialist

  OneLocal | 2019- 2021

• Managed a portfolio of 180+ SMB clients in a wide range of industries.
• Conducted on-page and off-page SEO audits and implemented various SEO strategies including citation building, link building, GMB optimization, internal linking, technical site audits, and conversion rate optimizations.
• Conducted keyword research with focus on organic lead generation.
• Developed and implemented a link building strategy to generate quality backlinks for clients.
• Collaborated internally with customer success, tech, content, and website teams to continue to develop and improve our SEO product.
• Managed external team members to help execute SEO strategies.
• Created and implemented SEO analytics and conversion tracking process to demonstrate ROI.
• In depth knowledge and expertise using a variety of SEO and analytics tools including SEMrush, Ahrefs, ScreamingFrog, Google Analytics, Google Search Console, Google Tag Manager, Super Metrics and HotJar.
• Kept up to date on industry trends and made recommendations to further enhance our SEO product.

  Digital Marketing Specialist

  GPS Tracking Canada | 2018- 2019

• Created and optimized all digital content for SEO to improve organic search rankings.
• Developed and implemented an e-commerce SEO strategy which lead to a 300% increase in revenue in the first 6 months.
• Set up SEO analytics and e-commerce conversion tracking to analyze and optimize customer journey.
• Performed regular site audits to identify areas for technical improvement.
• Executed keyword research with focus on organic and paid lead generation.
• Working knowledge of digital marketing analytics tools including Google Analytics, Google Search Console, and SEMrush.

  Digital Marketing Coordinator

  2x2 Construction | 2018- 2019

• Created and optimized all digital content using SEO best practices to improve organic search rankings.
• Revamped company website using Content Management Systems (WordPress) that increased web traffic by 252%.
• Developed and managed landing pages which increased lead generation by 207% Planned and executed PPC campaigns through Facebook and Google Ads.
• Working knowledge of digital marketing analytics tools including Google Analytics, Google Search Console, and SEMrush.
• Proficient with Social Media Management as evidenced by a 557% increase in followers on Instagram.