Jorge Garcia

Founder & Data Scientist

Quality Analytics | 2014 - Present

• Marketing attribution, web and business analytics services for start-ups and lean enterprises.

Data Science Consultant

PuppySpot | 2019 - 2020

• AB Testing
• Google Analytics
• Pricing Optimization

Streaming TV Analytics Consultant

TV4 Entertainment, Inc | 2016 - 2018

• Google Analytics Premium
• Google Tag Manager
• Google Cloud Platform
• OTT Analytics

Google Analytics 360 Consultant

Viking Cruises | 2017 - 2017

• Excited to be a part of this initiative of this industry leader.

Google Analytics Chief Architect - QualityAnalytics.io

Ticketmaster | 2015 - 2016

• Brought and productionalised Google Analytics Premium to Ticketmaster.com and over 40 associated domains.
• Wrote a custom Google Analytics Enhanced Ecommerce implementation to support millions of customers.
• Overhauled marketing attribution from scratch with one GTM container for one of the biggest marketers in the world.
• Introduced Google Analytics to all levels of analytics management at Ticketmaster.see less

DOJ Anti Trust Liason & Temporary Director of Analytics - QualityAnalytics.io

Live Nation | 2014 - 2015

• Single analyst with access to both LiveNation.com and Ticketmaster.com analytics and transaction data (Adobe Marketing Cloud aka Omniture).
• Support for National Digital Marketing Team.

Marketing Analytics Consultant

Media Design Group | 2014 - 2014

• Developed tv attribution algorithms in excel and python for weekly attribution of various clients using Piwik web analytics data.

Manager of Web & Marketing Analytics

Jdate.com & ChristianMingle.com | 2010 - 2013

• I was responsible for the entire Adobe Digital Suite from billing to a/b testing. I managed over 30+ websites across 2 technologies and 3 languages.
• Extensive experience working with software and database engineers, creative and product.
• Led a standing meeting with CEO, GM, CFO, analysts and product owners to review product analytic findings. Point of reference on analytics for executive team.
• Built pseudo-econometric Television models from scratch. Meaningfully contributed to the launch of a national TV, radio and billboard campaign (Christianmingle.com).
• Developed and published daily month end forecasting reports of user acquisitions, subscriptions and marketing profitability (SEM, CPA).
• Built models to forecast 3 year lifetime value and tracked the performance of each forecast.
• Helped set marketing targets (Volume, SAC, LTV) by sub channel every month.
• Performed pricing tests and the application of textbook economics.
• Adobe Digital Marketing Summit March 2012
• Employee of the month July 2011.

Business Analyst

Edmunds.com | 2008 - 2010

• Advanced SQL algorithms.
• Lifetime visitor value calculations.
• Paid Marketing (SEM, CPA) optimization.
• P&L Model forecasting.
• Oracle DB, Omniture Site Catalyst, Discover, Google Dart and other digital marketing tools.

Customer Insight Analyst

Tesco.com (Fresh & Easy Neighborhood Markets) | 2007 - 2008

• As one of three analysts for a new international company (Tesco PLC), I helped develop new reporting for trade (sales), logistics operations, direct marketing (mailed coupons).
• Managed the Mystery Shopping Survey Program from external supplier to executive reporting.
• Used Census and store sales data to validate existing “Site Picking” strategies (including roi from land investments).
• Geographical analysis with MapInfo and proprietary GIS software.
• SPSS, Stata, R, Teradata. Weekly communication with India and London.

Research & Marketing Analyst

Streetwise.com | 2006 - 2007