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Verified Talent

Jorge Garcia

Los Angeles
$240
/hr
Verified Talent

Experienced internet data analyst with extensive technology reach and an entrepreneurial mindset. I have worked with top brands, public companies and young startups in a variety of business models over the last 15 years.

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Experienced internet data analyst with extensive technology reach and an entrepreneurial mindset. I have worked with top brands, public companies and young startups in a variety of business models over the last 15 years.

Worked With

— Ticketmaster.com

— Shopify.com

— Jdate.com

— Shopify.com

— Adamandeve.com

— Livenation.com

— Edmunds.com

— Myphoto.com

— Puppyspot.com

— VikingCruises.com

Case Studies

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Specialty Areas

Growth Marketing
Interim CMO
Offline Channels
Podcast
Radio
Print
Analytics
Marketing Automation
Paid Search

Vertical Experience

Ecommerce
Enterprise
SaaS
Automotive
Ticketing
Technology
Hospitality
Subscription
Events
Startups

Tools

Google Analytics
Google Ads
Google Data Studio
Google Tag Manager
Adobe Analytics
Zapier
Stripe
AWS
Python
SQL
Google Adwords
BigQuery

Skills

Thought Leadership
SQL
Python
Analytics
Marketing Automation
GTM Strategy
A/B Testing
Tag Management
Ad Measurement
Google Analytics & Tag Manager Setup
Marketing Attribution
Marketing Analytics

Recent Roles

Founder & Data Scientist

Quality Analytics | 2014 - Present
  • Marketing attribution, web and business analytics services for start-ups and lean enterprises.

Data Science Consultant

PuppySpot | 2019 - 2020
  • AB Testing
  • Google Analytics
  • Pricing Optimization

Streaming TV Analytics Consultant

TV4 Entertainment, Inc | 2016 - 2018
  • Google Analytics Premium
  • Google Tag Manager
  • Google Cloud Platform
  • OTT Analytics

Google Analytics 360 Consultant

Viking Cruises | 2017 - 2017
  • Excited to be a part of this initiative of this industry leader.

Google Analytics Chief Architect - QualityAnalytics.io

Ticketmaster | 2015 - 2016
  • Brought and productionalised Google Analytics Premium to Ticketmaster.com and over 40 associated domains.
  • Wrote a custom Google Analytics Enhanced Ecommerce implementation to support millions of customers.
  • Overhauled marketing attribution from scratch with one GTM container for one of the biggest marketers in the world.
  • Introduced Google Analytics to all levels of analytics management at Ticketmaster.see less

DOJ Anti Trust Liason & Temporary Director of Analytics - QualityAnalytics.io

Live Nation | 2014 - 2015
  • Single analyst with access to both LiveNation.com and Ticketmaster.com analytics and transaction data (Adobe Marketing Cloud aka Omniture).
  • Support for National Digital Marketing Team.

Marketing Analytics Consultant

Media Design Group | 2014 - 2014
  • Developed tv attribution algorithms in excel and python for weekly attribution of various clients using Piwik web analytics data.

Manager of Web & Marketing Analytics

Jdate.com & ChristianMingle.com | 2010 - 2013
  • I was responsible for the entire Adobe Digital Suite from billing to a/b testing. I managed over 30+ websites across 2 technologies and 3 languages.
  • Extensive experience working with software and database engineers, creative and product.
  • Led a standing meeting with CEO, GM, CFO, analysts and product owners to review product analytic findings. Point of reference on analytics for executive team.
  • Built pseudo-econometric Television models from scratch. Meaningfully contributed to the launch of a national TV, radio and billboard campaign (Christianmingle.com).
  • Developed and published daily month end forecasting reports of user acquisitions, subscriptions and marketing profitability (SEM, CPA).
  • Built models to forecast 3 year lifetime value and tracked the performance of each forecast.
  • Helped set marketing targets (Volume, SAC, LTV) by sub channel every month.
  • Performed pricing tests and the application of textbook economics.
  • Adobe Digital Marketing Summit March 2012
  • Employee of the month July 2011.

Business Analyst

Edmunds.com | 2008 - 2010
  • Advanced SQL algorithms.
  • Lifetime visitor value calculations.
  • Paid Marketing (SEM, CPA) optimization.
  • P&L Model forecasting.
  • Oracle DB, Omniture Site Catalyst, Discover, Google Dart and other digital marketing tools.

Customer Insight Analyst

Tesco.com (Fresh & Easy Neighborhood Markets) | 2007 - 2008
  • As one of three analysts for a new international company (Tesco PLC), I helped develop new reporting for trade (sales), logistics operations, direct marketing (mailed coupons).
  • Managed the Mystery Shopping Survey Program from external supplier to executive reporting.
  • Used Census and store sales data to validate existing “Site Picking” strategies (including roi from land investments).
  • Geographical analysis with MapInfo and proprietary GIS software.
  • SPSS, Stata, R, Teradata. Weekly communication with India and London.

Research & Marketing Analyst

Streetwise.com | 2006 - 2007

Certifications

Education

University of California, Los Angeles
BA, Economics

Case Studies

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