Kaitlin Wichmann

Freelance Digital Marketer

KaitlinWichmann.com | 2019 - Present

• Manage and optimize advertising campaigns on Google, Facebook, and LinkedIn with up to $1000/day budget
• Write ad copy, set up conversion tracking, and analyze daily campaign performance.
• Consult on any issues related to SEO, social media, or influencer marketing
• "I really enjoyed working with Kaitlin. She’s very knowledgeable, punctual, detailed, and customer-oriented. She is a good team player who likes to get involved to help push things forward. She's definitely someone I rely on and has become my go-to for anything related to marketing or analytics-related. I'd highly recommend Kaitlin to anyone who is looking for success with marketing, advertising, and analytics!” -Adrien Abbasi, Co-Founder & Chief of Product, Denteractive Solutions

Advertising Manager

B Squared Media, LLC | 2021 - Present

• Execute paid social media campaigns and optimize each to meet project objectives, including - click-through rate, engagement, and conversion.
• Manage the entire marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring, optimization, analysis, and reporting.
• Generate weekly, monthly, and quarterly performance reports and dashboards, as well as recognize and troubleshoot data anomalies.
• Maintain an understanding of industry trends and provide relevant insights to teams as to how they might affect project accounts.
• Provide timely updates to the Advertising Project Manager on each account’s health and raise concerns about downward trends and any project flags.
• The primary point of contact and responsible for overseeing client relationships.

Junior Account Manager

B Squared Media, LLC | 2020 - 2021

• Assisted with managing and optimizing social media advertising campaigns on Facebook, Twitter, Instagram, Linked In, etc.
• Assisted with managing and optimizing search engine marketing (SEM) campaigns, primarily on Google AdWords, including, but not limited to Keyword research, Writing ad copy, Setting up Conversion Tracking, Performing & analyzing the results of A/B tests, Analyzing campaign performance, Making optimizations & recommendations, Setting up & building new accounts, if needed.

Advertising Coordinator

B Squared Media, LLC | 2020 - 2020

• Assisted with managing and optimizing social media advertising campaigns on Facebook, Twitter, Instagram, LinkedIn, etc.
• Consistently met and exceeded minimum levels of performance on metrics like CTR, CPC, conversion rate, etc.
• Participated in project meetings, as needed.
• Maintained an ongoing to-do list; consistently met or beat deadlines
• Organized each day for productivity
• Built a rapport with customers, team members, and colleagues; put a focus on communication and teamwork
• Accepted other delegated tasks as assigned.

Marketing Representative

Bumble | 2018 - 2019

• Execute monthly tasks and provide campaign support around Los Angeles
• Represent Bumble at events (Baby2Baby Volunteer event, Bloggers Who Brunch X Bumble - Bumbleween, BumbleBFF X Boss Babe "Ultimate Girls Night", Bumble x Studio MDR Class, Highlight Room Mid-Summer White Party)
• Seek out opportunities for Bumble and always represent the Bumble brand, mission, and values.
• Independently planned and executed a Bumble Happy Hour event.

Digital Marketing Specialist

SPS DGTL | 2018 - 2019

• Created, launched, optimized, and oversaw PPC campaigns
• Developed and executed successful SEO strategies
• Exercised creative problem solving
• Brainstormed effective PPC & SEO strategies
• Conducted keyword research to guide content teams
• Tracked KPIs, monitored budget, and produced reports for management
• Clients: SmartBarre, Conn's HomePlus, EveryoneOn, Wex Foundation, Finished Work Roofing, Four Seasons OB/GYN.

Marketing Associate

PatientPop Inc. | 2018 - 2018

• Worked directly with Implementation Managers to build our customer's online profiles
• Gathered customer data from multiple online sources, submitted data, and kept track of customer workflow and submissions
• Practiced Search Engine Optimization to ensure traffic to customer websites, resulting in higher search engine rankings.
• Oversaw 35+ accounts at a time and used reports and dashboards to manage my tasks.