ClickCease
Verified Talent

Kaitlin Wichmann

United States/Portugal
$120
/hr
Verified Talent

Digital Marketing Consultant with 5+ years experience. I help brands reach their ideal audience through paid advertising (paid search & paid social) and influencer marketing.

Schedule Free Consultation

Digital Marketing Consultant with 5+ years experience. I help brands reach their ideal audience through paid advertising (paid search & paid social) and influencer marketing.

Worked With

— Puma

— Popsugar

— Princess Cruises

— Robb Report

— Bumble

— sbe

— BELAY Solutions

— Patientpop

— Denteractive

— Plastic Bank

Case Studies

No items found.

Specialty Areas

Paid Search
Paid Social
SEO
Social Media Management
Analytics
Influencer Marketing
Content Marketing

Vertical Experience

Fintech
Healthcare
Education
Technology
Construction
Plumbing/HVAC
Ecommerce

Tools

Salesforce
Hubspot
Shopify
Google Analytics
Mailchimp
SEMRush
Google Ads
Moz
Ahrefs
Google Search Console
Bing Ads Platform
Instagram Ads
Twitter Ads
Basecamp
YouTube
Twitter
Facebook
LinkedIn
LinkedIn Ads
Eventbrite
Google AdSense

Skills

Keyword Research
Analytics
Paid Search
Paid Social

Recent Roles

Freelance Digital Marketer

KaitlinWichmann.com | 2019 - Present
  • Manage and optimize advertising campaigns on Google, Facebook, and LinkedIn with up to $1000/day budget
  • Write ad copy, set up conversion tracking, and analyze daily campaign performance.
  • Consult on any issues related to SEO, social media, or influencer marketing
  • "I really enjoyed working with Kaitlin. She’s very knowledgeable, punctual, detailed, and customer-oriented. She is a good team player who likes to get involved to help push things forward. She's definitely someone I rely on and has become my go-to for anything related to marketing or analytics-related. I'd highly recommend Kaitlin to anyone who is looking for success with marketing, advertising, and analytics!” -Adrien Abbasi, Co-Founder & Chief of Product, Denteractive Solutions

Advertising Manager

B Squared Media, LLC | 2021 - Present
  • Execute paid social media campaigns and optimize each to meet project objectives, including - click-through rate, engagement, and conversion.
  • Manage the entire marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring, optimization, analysis, and reporting.
  • Generate weekly, monthly, and quarterly performance reports and dashboards, as well as recognize and troubleshoot data anomalies.
  • Maintain an understanding of industry trends and provide relevant insights to teams as to how they might affect project accounts.
  • Provide timely updates to the Advertising Project Manager on each account’s health and raise concerns about downward trends and any project flags.
  • The primary point of contact and responsible for overseeing client relationships.

Junior Account Manager

B Squared Media, LLC | 2020 - 2021
  • Assisted with managing and optimizing social media advertising campaigns on Facebook, Twitter, Instagram, Linked In, etc.
  • Assisted with managing and optimizing search engine marketing (SEM) campaigns, primarily on Google AdWords, including, but not limited to Keyword research, Writing ad copy, Setting up Conversion Tracking, Performing & analyzing the results of A/B tests, Analyzing campaign performance, Making optimizations & recommendations, Setting up & building new accounts, if needed.

Advertising Coordinator

B Squared Media, LLC | 2020 - 2020
  • Assisted with managing and optimizing social media advertising campaigns on Facebook, Twitter, Instagram, LinkedIn, etc.
  • Consistently met and exceeded minimum levels of performance on metrics like CTR, CPC, conversion rate, etc.
  • Participated in project meetings, as needed.
  • Maintained an ongoing to-do list; consistently met or beat deadlines
  • Organized each day for productivity
  • Built a rapport with customers, team members, and colleagues; put a focus on communication and teamwork
  • Accepted other delegated tasks as assigned.

Marketing Representative

Bumble | 2018 - 2019
  • Execute monthly tasks and provide campaign support around Los Angeles
  • Represent Bumble at events (Baby2Baby Volunteer event, Bloggers Who Brunch X Bumble - Bumbleween, BumbleBFF X Boss Babe "Ultimate Girls Night", Bumble x Studio MDR Class, Highlight Room Mid-Summer White Party)
  • Seek out opportunities for Bumble and always represent the Bumble brand, mission, and values.
  • Independently planned and executed a Bumble Happy Hour event.

Digital Marketing Specialist

SPS DGTL | 2018 - 2019
  • Created, launched, optimized, and oversaw PPC campaigns
  • Developed and executed successful SEO strategies
  • Exercised creative problem solving
  • Brainstormed effective PPC & SEO strategies
  • Conducted keyword research to guide content teams
  • Tracked KPIs, monitored budget, and produced reports for management
  • Clients: SmartBarre, Conn's HomePlus, EveryoneOn, Wex Foundation, Finished Work Roofing, Four Seasons OB/GYN.

Marketing Associate

PatientPop Inc. | 2018 - 2018
  • Worked directly with Implementation Managers to build our customer's online profiles
  • Gathered customer data from multiple online sources, submitted data, and kept track of customer workflow and submissions
  • Practiced Search Engine Optimization to ensure traffic to customer websites, resulting in higher search engine rankings.
  • Oversaw 35+ accounts at a time and used reports and dashboards to manage my tasks.

Certifications

Google Ads Search Certification
May 2020
Advertising on Facebook
December 2018

Education

California Lutheran University
BA, Marketing Communications

Case Studies

No items found.
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