Karim Wanny

Full Stack Growth Marketing Expert

Stllr Network | Marketing Experts & Teams | 2022- Present

• Delivering Growth Marketing management and consultancy to companies in MENA region as a full-stack growth marketer providing:
  - Growth Marketing Management
  - Conversion Rate Optimization
  - Performance Marketing for Growth
  - Search Engine Optimization
  - Data-driven Content Marketing
  - Growth Marketing Strategy & Team Leadership

Business Consultant

AlphaSights | 2021- Present

• Providing marketing knowledge and market expertise to clients aiming for growth in MENA Region

Startup Mentor - Growth Marketing

Falak Startups | 2021- Present

• As a startup mentor, I help founders and upper management develop capabilities that accelerate their growth metrics, using expertise in growth marketing across the region to redefine approach and build team capacity in matters such as: SEO, ASO, Growth Marketing Management, Growth tactics & hacks.

Growth Marketing Consultant

STARZLY | 2021- 2022

• Provided the full scope of growth marketing as a consultant acting as Head of Growth; covering a wide array of roles such as:
  - Performance Marketing
  - Search Engine Optimization (SEO)
  - Data-driven decision making
  - Data-driven content
  - Product Marketing (Product-led growth)
  - Cross-functional Team Leadership
  - Product Development & Management
  - Market Research

Growth Marketing Consultant

Mokab | 2020- 2022

• As a Growth Marketing Consultant, I am responsible for maximizing the revenue (and therefore profit) of the retail brand in Saudi Arabia, Mokab.
• Growth marketing achievements and key results are:
  - Increased revenue by 300% in Q1 2021 and net profit by 150%
  - Increased revenue by 650% H1 '21 vs. previous
• This growth has been achieved with the team through:
  - Rebuilt all performance marketing processes for a data-driven approach using session recording, keyword research, user intent, journey analysis, UX research, google analytics, and first-party tracking.
  - Rectified the brand positioning and perception (Online presence was attracting the wrong niche, we fixed that.)
  - Enhanced overall copywriting and visual elements which led to 100% lift in results on same budget.
  - Increased online customers' satisfaction with shopping experience by 80% in 2 months
  - Multiplied revenue on Ad Spend through growth tactics by 2X from December to February, then multiplied by 2X again from February to March.
  - Led the efforts of brand development and brand management (Especially positioning)