Hi, my name is Kayin and I help brands showcase their identities and portray the value of their products online.
Throughout my career I have had the opportunity to build hands-on experience with Creative Direction, Marketing Strategy, E-Mail Marketing, Content Marketing, Management, PPC Advertising, Social Media Marketing, and B2B Marketing.
What makes me different though? As someone who began his career in the field of design, I began to wonder a bit more about how and why specific campaigns and pieces of content succeed where others fail. From there I took the time to learn more about how Keywords, SEO and PPC function, and how they can be manipulated to push different types of content.
Data doesn't lie, and the science behind how it works inspired me to pivot my career focus to marketing.
Learning the big picture of how all the pieces fit together and play a part in the growth of a brand really sparked my interest and allows me to take advantage of my thirst for knowledge and build a unique data-driven strategy for each of the brands under my control.