I continued helping multi-million dollar brands while at a creative agency; where I went deep into email marketing, website conversions and copywriting for product pages. Now, I'm helping brands of all sizes earn trust with their audiences.
When starting a new project, the first thing I focus on is clarifying the outcome of the project is. Too many brands focus on Likes, Comments, Open Rates, and Conversion Rates without considering the impact your product or service is actually having on the audience.
Are you solving your customer's problems? Did they find the
you hoped they would? Did they avoid ?
These are better results than the usual Key Performance Indicators (KPIs) in marketing.
After we've become clear about the outcomes of the project, we move on to creating a StoryBrand Script. This framework is what we use as a lens when improving your emails, website layout and conversions, and any other communication methods you use to speak to your audience.
Many brands aren't clear enough with what they're communicating with their audience. So customers lose interest and go to a competitor that tells a better story.
This is where we spend most of our time together - understanding the story the customer is telling themselves about your type of product (or service) and the solution(s) they're looking for.
Stories help your brand message(s) resonate with the customer.
Rarely are you trying to actually change someone's mind. Most people change their own minds when presented with information that is: 1) counter-intuitive, 2) counter-narrative, 3) shocks & awes, 4) elegantly articulated, and 5) makes someone feel seen.
So yes, I can help you rewrite auto-email notifications and improve email newsletters for your audience. Yes, I can optime websites and landing pages to convert more. And yes, we can find new ways to engage your audience to buy more - more frequently.
But first, we have to get clear about what you're trying to do with your brand? 🤓
When I can easily understand your brand strategically, from 30,000 feet, I will be able to help with the close-up tactics that drive growth.
This is where I help across all facets of marketing and growth. See some of my selected client's projects here - portfolio.
marketing plan: go-to-market strategy, partner referral program, brand marketing tactics.
A Shopify Plus partner that helped to run and optimize clients' ecommerce stores. Focused on brands between $1M - $10 annual revenue;
I worked with Ben to develop interest through his social media to create new leads for his coaching. The results were increased engagement, new conversations with leads and activating new clients.
I've been an expert for 12 years and struggled to create content in a meaningful way. Kellan's work helped me develop professional content that matched my values and resonated with the client's own story. Leading to new business and followers.