ClickCease
Verified Talent

Kellan Hannah

Ottawa, Canada.
$70
/hr
Verified Talent

I started marketing over six years ago while working with creators at Shopify.

I continued helping multi-million dollar brands while at a creative agency; where I went deep into email marketing, website conversions and copywriting for product pages. Now, I'm helping brands of all sizes earn trust with their audiences.

When starting a new project, the first thing I focus on is clarifying the outcome of the project is. Too many brands focus on Likes, Comments, Open Rates, and Conversion Rates without considering the impact your product or service is actually having on the audience.

Are you solving your customer's problems? Did they find the you hoped they would? Did they avoid ?

These are better results than the usual Key Performance Indicators (KPIs) in marketing.

After we've become clear about the outcomes of the project, we move on to creating a StoryBrand Script. This framework is what we use as a lens when improving your emails, website layout and conversions, and any other communication methods you use to speak to your audience.

Many brands aren't clear enough with what they're communicating with their audience. So customers lose interest and go to a competitor that tells a better story.

This is where we spend most of our time together - understanding the story the customer is telling themselves about your type of product (or service) and the solution(s) they're looking for.

Stories help your brand message(s) resonate with the customer.

Rarely are you trying to actually change someone's mind. Most people change their own minds when presented with information that is: 1) counter-intuitive, 2) counter-narrative, 3) shocks & awes, 4) elegantly articulated, and 5) makes someone feel seen.

So yes, I can help you rewrite auto-email notifications and improve email newsletters for your audience. Yes, I can optime websites and landing pages to convert more. And yes, we can find new ways to engage your audience to buy more - more frequently.

But first, we have to get clear about what you're trying to do with your brand? 🤓

When I can easily understand your brand strategically, from 30,000 feet, I will be able to help with the close-up tactics that drive growth.

Schedule Free Consultation

I started marketing over six years ago while working with creators at Shopify.

I continued helping multi-million dollar brands while at a creative agency; where I went deep into email marketing, website conversions and copywriting for product pages. Now, I'm helping brands of all sizes earn trust with their audiences.

When starting a new project, the first thing I focus on is clarifying the outcome of the project is. Too many brands focus on Likes, Comments, Open Rates, and Conversion Rates without considering the impact your product or service is actually having on the audience.

Are you solving your customer's problems? Did they find the you hoped they would? Did they avoid ?

These are better results than the usual Key Performance Indicators (KPIs) in marketing.

After we've become clear about the outcomes of the project, we move on to creating a StoryBrand Script. This framework is what we use as a lens when improving your emails, website layout and conversions, and any other communication methods you use to speak to your audience.

Many brands aren't clear enough with what they're communicating with their audience. So customers lose interest and go to a competitor that tells a better story.

This is where we spend most of our time together - understanding the story the customer is telling themselves about your type of product (or service) and the solution(s) they're looking for.

Stories help your brand message(s) resonate with the customer.

Rarely are you trying to actually change someone's mind. Most people change their own minds when presented with information that is: 1) counter-intuitive, 2) counter-narrative, 3) shocks & awes, 4) elegantly articulated, and 5) makes someone feel seen.

So yes, I can help you rewrite auto-email notifications and improve email newsletters for your audience. Yes, I can optime websites and landing pages to convert more. And yes, we can find new ways to engage your audience to buy more - more frequently.

But first, we have to get clear about what you're trying to do with your brand? 🤓

When I can easily understand your brand strategically, from 30,000 feet, I will be able to help with the close-up tactics that drive growth.

Worked With

Rapport Matters
This is where I help across all facets of marketing and growth. See some of my selected client's projects here - portfolio.

Switch Energy

  • marketing strategy, content strategy and creation, and partner referral program.
    Spinae
  • marketing plan: go-to-market strategy, partner referral program, brand marketing tactics.
    Wolfpoint Agency
    A Shopify Plus partner that helped to run and optimize clients' ecommerce stores. Focused on brands between $1M - $10 annual revenue;

  • Gathre.com

    1. website layout and conversions, copywriting, and email automation.
  • HyggeandWest.com
    1. website layout and conversions, product page copywriting, and email automation.
  • Tula.com
    1. website layout and conversions and email copywriting.
  • Biohmhealth.com
    1. website layout and conversions, email automation (upsells and nurture campaigns).
      HlthNut (my own brand)
  • Complete business operations, website layout and copywriting, email strategy and automation, social media content, and affiliate partner program.
    Shopify
    Customer Success | Business Partnerships | Creator Program
  • website conversions, email automation, social media content, and product innovation.

Case Studies

Specialty Areas

Content Marketing
Growth Marketing
Marketing Automation

Vertical Experience

Ecommerce
CPG
Lifestyle
Apparel
Startups
Fitness
Health & Wellness
DTC

Tools

Klaviyo
Shopify
Mailchimp
Canva
Figma
Ahrefs
Trello
Notion
Typeform
Google Suite
Hotjar
StoryBrand 7
Buffer

Skills

Lead Generation
Copywriting
Growth Marketing
Mobile Design
Lead Magnets
Content Marketing Strategy
Email Nurture Campaigns
Sales Emails
Conversion Copy
Storytelling
Referral Emails
Conversion Rate Optimization

Recent Roles

Founder, Commerce Specialist & Marketing Strategy

Rapport Matters | 2019- Present
  • Helping start-ups and early-growth brands scale their businesses.
  • We use the StoryBrand framework to clarify clients messaging across all customer touchpoints; digital assets and marketing materials.
  • With the StoryBrand framework, we rebuild websites (optimizing for conversions and lead generation), create email campaigns to enlighten cold leads (nurture series) and convert warm leads (sales series), develop unique marketing content across all channels, and optimize existing sales funnels.
  • Assist clients with website migration to Shopify's platform. Teach the clients how to best use all of Shopify's features and expand their ecommerce channels.
  • Build lead generators; initiate content for lead generator, as well as write copy for the digital asset, create email series and copy for email messages.

Sales And Marketing Specialist

Switch Energy | 2019- 2020
  • Generated warm leads for the sales team through content collaborations; blog posts, social media campaigns, and email campaigns.
  • Advised on brand marketing strategies.
  • Created thought-leadership pieces and opportunities for the CEO to speak about solar adoption with government organizations, municipal government members energy advisory boards in Ontario, Canada.

Brand Development Specialist & Go-to-Market Strategy

Spinae | 2019- 2019
  • Spinae is an automated, pre-fabricated home company. Specializing in Affordable Dwelling Units (ADUs), tiny homes for in-fill projects, and additions.
  • The project involved: 1) Researched who the first three customer segments would be. 2) Designed a Partner Referral Program for homebuilders, contractors, architects, engineers, etc., 3) Developed marketing materials for Go-to-Market launch: website, social content, case studies, white papers, etc.
  • Simplified a complex target and distilled it to be comprehended by multiple segments and partners
  • Designed a three and six-month marketing strategy, as well as a 1-year plan.
    • For each customer segment: Content creation, Case studies. Lead-generators, and Email campaigns
  • Created a plan for the Marketing team's first-year hires.
  • Campaigns included:
    • Attract alpha partners & investors
    • Built landing pages and slide decks to highlight value propositions

Co-Founder & CEO

HlthNut | 2016- 2019
  • Engaged in all aspects of brand development, go-to-market strategy, business development, product design, manufacturing, and marketing.
  • Built and maintained the companies website (Shopify), social media content, ad campaigns, influencer collaboration, SEO and partnerships.

eCommerce Specialist & Project Manager

Wolfpoint Agency | 2017- 2018
  • Created growth strategies for clients to increase conversions across the client's website, emails, ad campaigns and social media content.
  • Improved website copy and layout. Recommended updates to current email campaigns and messaging. As well as new email campaigns to create more engagement and revenue.
  • Used analytics to perform website and email audits to find pain points, drop-offs and opportunities for increasing customer engagement and revenue.
  • Was a Project Manager to domestic and international teams.
  • Worked with Direct-to-Consumer brands: Tula Skincare / Hygge & West / Euphebe (now Plantable) / Gathre / Biohm Health and Vegamour.

Creator Engagement Manager & eCommerce Strategist

Shopify | 2013- 2016
  • Assisted merchants in opening stores, increasing conversions/profitability and generating leads.
  • Learned Shopify's platform deeply enough so that I could help strategic partners onboard their staff and sell Shopify as a service to their clients (Rogers Telecommunications, Affiliates, etc.).

Certifications

StoryBrand Framework
November 2019
Leadership Academy
October 2019
Business Mastery
January 2017

Education

Algonquin College of Applied Arts and Technology
BA Business Administration

Case Studies

+320%
new leads with social media content

Creating content with storytelling for BeChangeBen.

+320% new leads with social media content

Client Verified

I worked with Ben to develop interest through his social media to create new leads for his coaching. The results were increased engagement, new conversations with leads and activating new clients.

How we did it

- Created a StoryBrand Script to highlight his expertise - Product content pillars and topics to share on Instagram - Designed content - Wrote copy - Clarified call-to-actions - Improved successful content

What clients are saying

I've been an expert for 12 years and struggled to create content in a meaningful way. Kellan's work helped me develop professional content that matched my values and resonated with the client's own story. Leading to new business and followers.
Ben Johnson, Founder & Gut Health Expert at BeChangeBen Coaching
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