ClickCease
Verified Talent

Kevin Payne

Las Vegas, Nevada
$95
/hr
Verified Talent

Over the past few years, I’ve worked internally within eCommerce and B2B software companies where I managed growth marketing campaigns. This experience allowed me to develop the "Growth Driven Marketing Framework" which I now use when doing consulting for clients. I've documented the strategies I've learned that work through creating standard operating procedures (SOP'S) and templated worksheets which ensure I can come in and make an immediate positive impact. Currently, I’m seeking a growth marketer position to help plan and implement paid ads and content marketing campaigns.

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Over the past few years, I’ve worked internally within eCommerce and B2B software companies where I managed growth marketing campaigns. This experience allowed me to develop the "Growth Driven Marketing Framework" which I now use when doing consulting for clients. I've documented the strategies I've learned that work through creating standard operating procedures (SOP'S) and templated worksheets which ensure I can come in and make an immediate positive impact. Currently, I’m seeking a growth marketer position to help plan and implement paid ads and content marketing campaigns.

Worked With

— Branch

— LeadHackrs

— Branch Messenger

— Waggl, Inc

— Theralogix- Nutritional Science

— PropertyRoom.com

— Conversion Pipeline

— SL8Z | Global Recruiting Marketplace

Case Studies

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Specialty Areas

Growth Marketing
Content Marketing

Vertical Experience

B2B Saas
Ecommerce

Tools

Hubspot
Salesforce Marketing Cloud
Active Campaign
MailChimp

Skills

Content Marketing
Growth Marketing
Marketing Automation
Sales Funnel Strategy
Copywriting
Link Building
SEO

Recent Roles

Founder / Growth Marketer

LeadHackrs | 2019- Present
  • Blossomed a freelance consultancy for on-page SEO audits into a marketing automation and link-building agency with multiple clients, helping develop profitable growth marketing strategies
  • Tripled annual revenue ($40K-$135K) since 2019 by designing a results-driven “agency partner program” with zero upfront cost and guaranteed placement, leveraging strong relationships with publications to retain clients
  • Cultivated relationships with publication editors and influencers of high-traffic blogs to gain content features in 100+ publications by writing long-form blog posts and guest blog posts for sites with ~25K monthly visitors
  • Documented manual/redundant tasks and constructed standard operating procedures (SOPs) to automate marketing operations and facilitate growth of a 5-person team (1 project manager & 4 content writers)
  • Directed the marketing team by conducting engaging standup meetings to review team wins and challenges and developed a virtual course to coach on digital marketing strategies
  • Fortified personal brand by growing inventory of services, boosting Twitter & LinkedIn following to 27K+ & 16K+

Demand Generation Lead

Branch Messenger | 2018- 2019
  • Managed $250,000 ad campaign budget for Google Ads (remarketing, display, search, YouTube), AdRoll display remarketing campaigns, Facebook Ads for app installs; wrote guest posts to feature Branch Messenger within industry publications
  • Promoted Fintech product by launching Facebook Ads campaigns and optimized for $3 app installs by running growth experiments. We ran A/B tests on images, videos, copywriting, and audience targeting to identify most effective ads
  • Collaborated with the sales team to optimize the marketing funnel to improve HubSpot lead scoring. Resulted in boosting conversion rate for scheduled demo's due to focusing lead nurturing efforts (HubSpot Sales Sequences) on warm leads
  • Leveraged tools such as Salesforce, HubSpot, and Ahrefs to perform SEO research, marketing automation, and integration with LinkedIn and Google Ads, increasing interest in product webinar demonstrations

Digital Marketing Manager

Waggl, Inc | 2017- 2018
  • Headed projects and inbound marketing campaign sprints by developing email drip campaigns to nurture prospects and develop leads for sales team, helping the company close a series round of funding
  • Built an analytics dashboard using Databox for executives to easily monitor marketing performance. It allowed us to Analyze conversion from Google Analytics, Pardot marketing funnels, and track KPI’s to optimize ad campaign cost
  • Performed influencer outreach to increase social media engagement, inbound links and referral partners

Digital Marketing Manager

Theralogix- Nutritional Science | 2016- 2017
  • Pivoted marketing strategy from outbound to inbound; Launched Amazon FBA program and used Google algorithms to identify opportunities for organic traffic and creating influencer marketing program to help promote products
  • Developed buyer personas and customer journey around each product and managed content creation for blog posts and guest blog posts, generating higher customer interest
  • Optimized Amazon product listings to increase ecommerce sales

Digital Marketing Coordinator

PropertyRoom.com | 2015- 2016
  • Boosted monthly website traffic by 66% in 1 year (from 350K to 640K) by utilizing Optimizely for A/B test research, managed $80,000 annual Google Adwords & Bing PPC campaigns budget
  • Drove keyword research and on-page SEO, increasing DA from 56 to 62
  • Manage team of 5 employees through project management software, using data reports to determine next campaign

Digital Marketing Analyst

Conversion Pipeline | 2014- 2015
  • Developed and led digital marketing advertising management processes and techniques to optimize SEO and social media for 50+ accounts
  • Enhanced marketing campaign performance via third party analytical tools such as Google Webmaster Tools, AdWords, AdCenter and Moz
  • Analyzed and interpreted digital behavior to illuminate opportunities; optimized channels, content, personalization/customization and pathways

Social Media Coordinator

SL8Z | Global Recruiting Marketplace | 2014- 2014
  • Managed day-to-day social media activities; monitored, tagged and analyzed social media conversations across various platforms, maintained brands' social media sites, and reputation management
  • Maintained social media posting calendar and schedule, grew existing communities, drove awareness and increased leads resulting in $27,000 executive recruiting deal

Certifications

Education

Full Sail University
MBA Internet Marketing
University of North Carolina at Greensboro
BS Enterpreneurship

Case Studies

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