ClickCease
Verified Talent

Kurt Wood

London
$55
/hr
Verified Talent

I've been working in SEO and content marketing for 8 years.

In that time, I've worked with some of the biggest brands in B2B and consumer finance, like OVO Energy, giffgaff, Calm and Trustpilot.

I'm an all-rounder - I've managed web migrations to complex JavaScript frameworks, restructured massive sites built on user-generated content, and I've run my fair share of backlink campaigns.

But I specialise in helping content-driven sites scale traffic via sophisticated, NLP-driven content strategies - and establishing the content production processes to get those strategies implemented.

Schedule Free Consultation

I've been working in SEO and content marketing for 8 years.

In that time, I've worked with some of the biggest brands in B2B and consumer finance, like OVO Energy, giffgaff, Calm and Trustpilot.

I'm an all-rounder - I've managed web migrations to complex JavaScript frameworks, restructured massive sites built on user-generated content, and I've run my fair share of backlink campaigns.

But I specialise in helping content-driven sites scale traffic via sophisticated, NLP-driven content strategies - and establishing the content production processes to get those strategies implemented.

Worked With

— Cuvva

— giffgaff

— Calm

— Trustpilot

— OVO Energy

— Velocity Partners

— Search Laboratory

— Leeds Building Society

— Diabetes.co.uk

Case Studies

Specialty Areas

SEO
Content SEO

Vertical Experience

SaaS
Consumer
Finance

Tools

SEMRush
Ahrefs
Screaming Frog
Frase
Excel
SQL
Google Analytics
Google Search Console
Google Tag Manager

Skills

Keyword Research
Content Strategy
Technical SEO
Copywriting
Analytics
SEO Backlinks
Website Architecture & Customer Flows
CMS Management

Recent Roles

Head of SEO

Velocity Partners | 2021- Present

SEO & Content Manager

Cuvva | 2019- 2021

Freelance SEO

Freelance | 2018- 2019

SEO Content Specialist

Search Laboratory | 2018- 2018

SEO & Content Executive

Leeds Building Society | 2016- 2018

Web Content Writer

Diabetes.co.uk | 2014- 2016

Certifications

Education

University of Leeds
MBA Arts, Postcolonial Literary and Cultural Studies
Keele University
BA Arts, English and American Literature

Case Studies

285%
increase in organic traffic

Growing organic traffic for Cuvva, a fast-growing insurance startup

285% increase in organic traffic

Client Verified

I worked with Cuvva to migrate their website to React app, move to a headless, GitHub-based CMS, and to increase traffic with a comprehensive content strategy. Between February 2019 and December 2020, organic traffic increased by 285%.

How we did it

- Led the SEO for a migration from WordPress to a React app with a headless, GitHub-based CMS - Analysed existing performance to identify pockets of "topical authority" - Carried out a comprehensive keyword research programme - Clustered keywords based on search intent, and mapped these to a pillar-based content calendar - Wrote detailed briefs for writers based on semantic analysis for target queries - Implemented an agile reporting framework based on topic growth and reallocated resources towards the most promising content themes - Worked with front-end engineering team to build "SEO products", surfacing internal data via an API to target high-volume search queries

What clients are saying

"Kurt is excellent at what he does and couldn't recommend him highly enough."
Loren Gould, Marketing Director at Cuvva
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