Communication Technology - In-app Chat API & SDK
Senior Lead – Product Marketing
- Buyer Research: Conducted interviews and surveys to create personas and journeys that increased sales & marketing output by 25%.
- Go-to-Market: Lead cross-functional teams to organize product launch campaigns that helped increase adoption by approx. 33%
- Content: Lead a team of writers and editors to strategize technical content strategy and create blogs & tutorials that drive more than 50% website traffic and conversion
- Product Messaging: Organize workshops to identify product differentiators and craft compelling messaging and positioning in the target market.
- Collateral: Designed & develop case studies, sales decks, demos, etc. for sellers and for prospects to pitch internally.
- Market Research: Created competitive market intelligence and insights to inform strategic product & marketing decisions
IT - TechGig, India’s Largest Tech Community
Assistant Manager – Enterprise Accounts
- Developed and managed relationships with a portfolio of high-value clients to retain them, and upsell other products and services; generated revenue of more than $500,000 annually
- Managed the first-ever Virtual Hackathon for Nielsen India of over 7000 participants that sourced innovative ways for the imputation of local store transactions
- Collaborated with internal product teams to organize virtual mass recruitment drives and assessments for clients such as LTI, NPCI, and Continuum;
- Only team member to acquire new clients during lockdown period; generated annual recurring revenue of $15000
IT - Leader in open-source application development
Associate Manager – Enterprise Learning Solutions
- Launched and helped establish an entire product vertical from scratch that generated more than $100,000 in recurring revenue within the first 12 months.
- Led a project for Vibgyor schools to build a learning platform for 20 million users; managed a cross-functional team of 10 members; generated revenue worth more than $60,000 over 6 months
- Managed a platform migration project for Tech Mahindra; reduced user onboarding from 7 days to 2 days and increased user engagement by more than 22% within 30 days of launch.
- Acquired clients such as Directi, and Media.Net that helped generate a buzz for our product among tech companies; generated a number of highly qualified referral leads that increased revenue by $40,000.
- Built and mentored a two-member team for client servicing to set up a client engagement program; generated additional revenue of $20,000 in 8 months and maintained 100% retention of all clients.
- Recruited and led a three-member marketing team that developed campaigns and strategies to increase brand awareness and generate leads; generated approx. 8,000 website visitors and 150+ leads monthly.
- Conceptualized and designed new features for the product roadmap; increased avg. learner engagement and course completion by 28%; increased product ticket price by 30%