ClickCease
Verified Talent

Kushal Khandelwal

Mumbai
$70
/hr
Verified Talent

Experienced marketer with deep knowledge of B2B SaaS and developer marketing industry. Skilled in product marketing, business development, product management, developing content & marketing strategy, market & customer research, buyer personas, messaging, and competitive analysis.

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Experienced marketer with deep knowledge of B2B SaaS and developer marketing industry. Skilled in product marketing, business development, product management, developing content & marketing strategy, market & customer research, buyer personas, messaging, and competitive analysis.

Worked With

  • CometChat
  • WisdmLabs
  • Times Internet

Case Studies

No items found.

Specialty Areas

B2B Marketing
Brand Marketing
Content Marketing
Email Marketing
SEO
Influencer Marketing
Content SEO
Product Marketing
Webflow
WordPress

Vertical Experience

Mobile Apps
EdTech
Enterprise
SaaS
Ad Tech
Compute Infrastructure
B2B
Software
HR
Product
Copywriting
Social Networks
Content
Product Marketing
SMB
Sales Collateral
Website Copy
Brand Positioning
Technology
LGBTQ
Sexual Wellness
SexTech
CBD
Hemp
Cannabis
Fitness
B2B Saas
IT
eLearning

Tools

Webflow
Hubspot
Google Analytics
SEMRush
Canva
Figma
Ahrefs
Yoast
Trello
Slack
Notion
Wordpress
Google Keyword Planner
WooCommerce

Skills

Copywriting
Blog Writing
Content Calendar
Thought Leadership
Sales Collateral
Brand Positioning
Blog Posts
Messaging
Community Building
SEO
Market Research
Product-Led Growth
GTM Strategy
Keyword Research
Case Studies
Content Audits
Newsletters
Long-Form Content
Product Reviews
On Page SEO
Editing Content
Content Strategy
Product Marketing
Content Marketing
Marketing Strategy
Customer Journey Optimization
Product Launch Marketing
Content Optimization
Product Market-Fit
Content Repurposing Workflows
Buyer Personas
Persona Building
Competitor analysis
Product Messaging
Keyword Clustering
New Product Launch
Topic Cluster Development

Recent Roles

CometChat
Communication Technology - In-app Chat API & SDK
Senior Lead – Product Marketing

  • Buyer Research: Conducted interviews and surveys to create personas and journeys that increased sales & marketing output by 25%.
  • Go-to-Market: Lead cross-functional teams to organize product launch campaigns that helped increase adoption by approx. 33%
  • Content: Lead a team of writers and editors to strategize technical content strategy and create blogs & tutorials that drive more than 50% website traffic and conversion
  • Product Messaging: Organize workshops to identify product differentiators and craft compelling messaging and positioning in the target market.
  • Collateral: Designed & develop case studies, sales decks, demos, etc. for sellers and for prospects to pitch internally.
  • Market Research: Created competitive market intelligence and insights to inform strategic product & marketing decisions

Times Internet,
IT - TechGig, India’s Largest Tech Community
Assistant Manager – Enterprise Accounts

  • Developed and managed relationships with a portfolio of high-value clients to retain them, and upsell other products and services; generated revenue of more than $500,000 annually
  • Managed the first-ever Virtual Hackathon for Nielsen India of over 7000 participants that sourced innovative ways for the imputation of local store transactions
  • Collaborated with internal product teams to organize virtual mass recruitment drives and assessments for clients such as LTI, NPCI, and Continuum;
  • Only team member to acquire new clients during lockdown period; generated annual recurring revenue of $15000

WisdmLabs,
IT - Leader in open-source application development
Associate Manager – Enterprise Learning Solutions

  • Launched and helped establish an entire product vertical from scratch that generated more than $100,000 in recurring revenue within the first 12 months.
  • Led a project for Vibgyor schools to build a learning platform for 20 million users; managed a cross-functional team of 10 members; generated revenue worth more than $60,000 over 6 months
  • Managed a platform migration project for Tech Mahindra; reduced user onboarding from 7 days to 2 days and increased user engagement by more than 22% within 30 days of launch.
  • Acquired clients such as Directi, and Media.Net that helped generate a buzz for our product among tech companies; generated a number of highly qualified referral leads that increased revenue by $40,000.
  • Built and mentored a two-member team for client servicing to set up a client engagement program; generated additional revenue of $20,000 in 8 months and maintained 100% retention of all clients.
  • Recruited and led a three-member marketing team that developed campaigns and strategies to increase brand awareness and generate leads; generated approx. 8,000 website visitors and 150+ leads monthly.
  • Conceptualized and designed new features for the product roadmap; increased avg. learner engagement and course completion by 28%; increased product ticket price by 30%

Certifications

Education

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
BA Mechanical Engineering

Case Studies

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