ClickCease
Verified Talent

Luke Bright

United States
$100
/hr
Verified Talent

Luke has over 7 years experience in PPC marketing, specifically in Google Ads (Search, Shopping, Display and YouTube). Luke worked for 3 years at Google as a “Growth Strategist”, working with brands across multiple industries and with advertising budgets of £1000 per month to £1,000,000 per month. Currently, Luke is freelancing as a Google Ads expert to drive ambitious brands to their next level of growth and beyond.

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Luke has over 7 years experience in PPC marketing, specifically in Google Ads (Search, Shopping, Display and YouTube). Luke worked for 3 years at Google as a “Growth Strategist”, working with brands across multiple industries and with advertising budgets of £1000 per month to £1,000,000 per month. Currently, Luke is freelancing as a Google Ads expert to drive ambitious brands to their next level of growth and beyond.

Worked With

B2B Tech Brands Worked With;

  • Onfido (Digital Customer Verification Service)
  • Funding Options (Business Loans Aggregator)
  • Zencargo (Digital Supply Chain Platform)
  • Seedrs (Startup Crowdfunding Platform)
  • GoCardless (Business Payments Platform)

D2C Brands Worked With;

  • All Saints (Apparel)
  • The White Company (Home Decor)
  • Carpe Omnia (Apparel)
  • Sway (Haircare)

Case Studies

Specialty Areas

Paid Search

Vertical Experience

Ecommerce
Consumer
SaaS
Travel
Lead Generation
Retail
B2B
DTC
Home Goods
Apparel
Startups
Beauty
Home & Garden
B2B Saas

Tools

Google Ads
Google Shopping
Google Display & Video 360
YouTube Ads
Google Analytics

Skills

Keyword Research
Paid Ads
Google Analytics & Tag Manager Setup
Google Ads
Google Ads Management
Google Shopping
Conversion Tracking
Google Search
Google Feed Setup

Recent Roles

Freelance Growth Marketer for Tech SaaS Companies

Self Employed | 2020 - Present
  • I help start-ups and entrepreneurs bring their ideas to life and take them to the next level by delivering exceptional digital marketing, growth marketing, and performance marketing solutions.
  • I help set up digital strategies, create campaigns, and follow up with the analysis.
  • All my activities focus on creating long-term sustainable growth.
  • Areas of expertise: Google Ads (Search, Shopping, Display & YouTube), Search Engine Marketing, Google Analytics, Email Marketing

    Program Lead

    Google | 2018 - 2020
  • Functioned as the Program Lead for Google’s flagship start-up accelerator (Adopt A Start-up) in Ireland growing high potential start-ups (Seed & Series A) across Europe.
  • I was able to successfully lead and manage 60 start-ups and 180 Google mentors through the accelerator and lead a core team of 5 across operations, marketing and finance.
  • I also redesigned and scaled the Start-up Accelerator to generate new opportunities and refined the go-to-market strategy.

    Account Growth Strategist

    Google | 2017 - 2020
  • As a Growth Strategist, I consulted with C-Level executives from prominent brands and fast-growing startups in the UK, to design, pitch, and implement transformational digital growth strategies on an annual portfolio valued at £48 million.
  • Helped develop a pipeline of key strategic relationships and consistently overachieved on all sales and revenue targets by 121% on average per quarter.
  • Functioned as an "Analytical Lead" for a team of 40 to uncover the largest revenue opportunities across our market, the sales productivity growth across the team was 39% (QoQ).

    Digital Strategy Manager

    Sony Music Entertainment | 2016 - 2017
  • I was responsible for managing relationships with key music streaming partners; Spotify and Apple and negotiated 6 new deals across territories to create new revenue opportunities.
  • Redefined the sales process which streamlined business operations and grew the partnerships pipeline by 78%.

Certifications

Education

Manchester Business School
MS, Business Analysis & Strategic Management
The Manchester Metropolitan University
BS, Economics
University of Technology Sydney
BA, Economics

Case Studies

10X
ROAS over 3 months

Luke Bright Google Ads Case Study

10X ROAS over 3 months

Client Verified

Due to a highly competitive Gymwear market featuring brands such as; Gymshark, Sweaty Betty and LuLuLemon, V3 Apparel had hit stagnant growth for a number of months across their DTC offering. They were looking for a way to increase sales and reach.With my clients I primarily operate in three month sprints. For V3, we initially created a combination ofSearch (Broad & Phrase Match KWs), and Smart Shopping, utilising V3’s high quality content and different product lines. Additionally, we analysed and expanded to new markets (USA and Denmark) togenerate new revenue streams.After the three month sprint, we have greatly improved V3’s DTC offering. We increased their Revenue by£60K (405%) and achieved a ROAS of 10:1.Additionally, 20% of this incremental revenue came from new markets; Denmark and USA. Future plansinclude expanding to more European markets and aligning campaigns with new product launches.

How we did it

- Keyword Research and Analysis

- International Analysis and Expansion

- Shopping Campaigns Creation and Optimisations

- Search Campaign Creation and Optimisation

What clients are saying

V3 we have a strong B2B offering but have lagged on our B2C side. We gave the Luke full autonomy to boost our revenue. They put a plan in place from Day 1 and now our DTC side of the business is thriving. I’m looking forward to pushing this even further forward and our goal is to hit £1,000,000 of revenue from Google Ads annually and capitalising on Black Friday this year.
Nick Pinocci, Marketing Director at V3 Apparel
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