ClickCease
Verified Talent

Marissa Scott

Kailua Kona, HI
$220
/hr
Verified Talent

Formerly at Samsara & AWS. I enjoy developing a deep understanding of complex technical products and telling a clear, straightforward, and compelling story. I've owned end-to-end marketing for product launches and industry-specific initiatives, to new category entry, to scaling a 10 product portfolio in the areas of IoT, Robotics, and Artificial Intelligence. As a marketing leader, I work to influence and bring together teams in engineering, product management, growth, sales, and marketing to educate customers and grow adoption.

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Formerly at Samsara & AWS. I enjoy developing a deep understanding of complex technical products and telling a clear, straightforward, and compelling story. I've owned end-to-end marketing for product launches and industry-specific initiatives, to new category entry, to scaling a 10 product portfolio in the areas of IoT, Robotics, and Artificial Intelligence. As a marketing leader, I work to influence and bring together teams in engineering, product management, growth, sales, and marketing to educate customers and grow adoption.

Worked With

— Samsara

— AWS

— General Electric

— Uber

— Adobe

Case Studies

No items found.

Specialty Areas

B2B Marketing
Content Marketing
Product Marketing

Vertical Experience

AI
Robotics
IoT
Cloud
SaaS

Tools

Contentful
Snowpad

Skills

GTM Strategy
Launch Strategy
Positioning
Demand Generation
Messaging
Content Strategy
Content Creation
Competitive Analysis
Customer Acquisition
Product Marketing

Recent Roles

Sr. Product Marketing Manager

Samsara | 2019- 2021

Sr. Product Marketing Manager, Artificial Intelligence

Amazon Web Services (AWS) | 2019- 2019

Sr. Product Marketing Manager, Robotics

Amazon Web Services (AWS) | 2018- 2019

Product Marketing Manager, IoT

Amazon Web Services (AWS) | 2017- 2018

Marketing Manager - CLP

Current, powered by GE | 2016- 2017
  • The Commercial Leadership Program (CLP); a global talent pipeline for GE, is a rotational program that supports the rapid development of commercial operations, marketing, and sales skills at GE.
  • The program provides the technical expertise of a digital industrial company with the functional skills that are critical to success in all GE businesses.
  • Through high business impact projects and dedicated training, individuals receive hands-on learning opportunities with GE products, industries, and customers.
  • I helped develop the value proposition, brand narrative, and content for Current's Intelligent Environments IoT platform, cloud and edge solutions, and EMS enterprise software directed at c-suite and IT professionals. I also created a demo video program for team of solution engineers and sales counterparts
  • I led event marketing for global ‘digital transformation’ events to introduce Current's new IoT platform, as well as executed the follow up plan and ROI analysis.
  • I created vertical marketing materials such as webinars and lead-gen campaigns within retail, industrial, and emerging markets.
  • I conducted competitive analysis within the energy management software space to develop positioning and messaging
  • I supported outcome selling and account based marketing for largest national big-box retailer.

Brand Ambassador

Uber | 2014- 2015
  • Executed campaigns using product and brand knowledge to convert drivers from competing brands.
  • Communicated application functions and promotions to acquire new riders at a variety of events.

Field Marketing

GE Lighting | 2013- 2015
  • I completed two 6-month co-ops in GE's Midwest territory January-June 2013 and January-June 2015
  • Created and launched LED email marketing program resulting in 5x top of funnel growth in Central and Midwest account territory
  • Refined value proposition for developing LED technology and created print and digital content for sellers
  • Led event marketing for trade shows and post-show nurture programs resulting in hundreds of qualified leads
  • Managed $1M account and pulled in largest LED lamp order with the account to that date
  • Grew market share adoption for LED lamps 269% by establishing utility partner program for new products,

Sales & Marketing Associate

WegoWise, Inc. | 2014- 2014
  • Generated thousands of qualified leads for the sales team through market research, prospecting, outbound and inbound marketing.
  • Created and executed email marketing campaigns around building analytics SaaS platform and established best practices.
  • Analyzed company website and blog site traffic data resulting in blog program restructure.
  • Developed inbound marketing efforts with online, blog, and social media content creation.

Digital Marketing Associate

Adobe | 2014- 2014
  • Managed portfolio and campaign performance within paid search, display, and social advertising as a team member for 8 accounts.
  • Created and restructured paid search campaigns for large big-box retail brand to increase online conversions.
  • Executed social media campaigns by constructing custom ad programs and testing/defining specific target audiences.
  • Analyzed SEM data to develop insights, recommendations and create reports used to grow accounts.

Certifications

Education

Northeastern University
BS, Business Administration; Marketing and Finance Minor; Mathematics

Case Studies

No items found.
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