ClickCease
Verified Talent

Matt Brownwarr

Vancouver BC
$50
/hr
Verified Talent

With 15 years of experience, Matt combines creativity and technical chops to lead digital marketing, automation, and brand-building efforts. He uses an integrated approach to drive sales with strategic tactics that provide value and aim to make your customer the hero of your story.

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With 15 years of experience, Matt combines creativity and technical chops to lead digital marketing, automation, and brand-building efforts. He uses an integrated approach to drive sales with strategic tactics that provide value and aim to make your customer the hero of your story.

Worked With

Lordco, Grainger, Kito Corporation, Grouse Mountain, DDB Canada, Anixter, Vallen, Kal Tire, Peerless Industrial, Harrington Hoists, Evergreen Bioheat, Therapy Vineyards, Charmain Crooks, Skookum Creek Power, Indian Arm Boat Charters, Sonepar, Salus Technologies, Eastern Currents, Lhasa, Airble

Case Studies

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Specialty Areas

Growth Marketing
Creative or Website Design
Product Marketing

Vertical Experience

Ecommerce
Mobile Apps
SaaS
Travel
Lead Generation
Marketplaces
Healthcare
B2B
DTC
Photography
Lifestyle
Product
Copywriting
Social Networks
Product Marketing
Sales Collateral
Websites
Literature

Tools

WordPress
MS Office
Unbounce
Google Ads
Facebook Ads Manager
ZoHo
Marketo
Salesforce
Google Analytics
MindMup
Photoshop
Illustrator
Adobe InDesign
Adobe Premiere

Skills

Marketing Videos
SEO
SEM
GTM Strategy
Field Marketing
Account Based Marketing
Creative Direction
Web Design
Social Media Marketing
Ad Marketing
Email Marketing
Demand Generation
Product Marketing
Content Marketing
Marketing Strategy
Remarketing
Integrated Marketing
Marketing Analytics
Omnichannel Marketing
Email Marketing Integrations
Brand Development
Marketing Funnel Mapping
Social Media Marketing Design
Product Launch Marketing
Marketing Operations
Community Marketing
Cross Channel Marketing
Growth Marketing
Brand Marketing
Marketing Sales Integration
Partner Marketing
Partnership Marketing
Database Marketing
Inbound Marketing
Digital Marketing
Paid Ads
Email Marketing Strategy
Email Marketing Content
Mobile Marketing
Event Marketing
Content Marketing Strategy
LinkedIn Marketing
Marketing Funnels
Experiential Marketing
Marketing Mix
Webinar Marketing
Full-Funnel Marketing
Event marketing
Multichannel Marketing
Integrated Marketing Strategy
Direct Response Marketing
Inbound Marketing Campaigns
Marketing/Sales Alignment
B2B Digital Marketing
Salesforce Strategy
Omnichannel Content Marketing

Recent Roles

Matthew Brownwarr

A pragmatic marketing leader with 15 years experience

www.mattbw.com

Experience:

Marketing and Creative Director

MBW Integrated Marketing • 2007 - Present

Providing integrated marketing services including branding, web & eCommerce development, advertising, and marketing automation. Specializing in marketing and digital strategy.
Providing integrated marketing services including branding, web development, advertising, and automation. Specializing in digital strategy, SEO, SEM, WordPress, and eCommerce.

  • Created a GTM plan and lead the product design for a new private aviation and tour marketplace called Airble.
  • Developed a local boat charter brand, website, and online booking system that helped grow sales by over 450% year-over- year by driving organic and paid traffic.
  • Led the digital strategy for Run of River Power Inc. and the Skookum Creek Power Project (acquired by Concord Pacific).
  • Developed a website and print material for Canadian Olympian Charmaine Crooks.
  • Created an eCommerce website and online booking system for Okanagan vineyard, Therapy Vineyards.
  • Content creation for websites and social media channels

Director of Demand Generation

Salus Technologies Inc. • 01/2021 – 08/2021

Implemented a new marketing automation tool called Marketo that synced with the company’s existing Salesforce CRM. Tracked and deployed marketing campaigns while nurturing leads through the marketing funnel. Launched the first marketing campaign and pillar piece of content which guided marketing messaging through the year.

  • Wrote, edited, and launched targeted integrated marketing campaigns and nurture programs
  • Partnered with Sales to develop a lead nurture and sales acceleration strategy

Marketing manager

Eastern Currents Inc. • 09/2019 – 09/2020

Produced and executed a new strategic marketing plan, and new product launch go-to-market strategies. Created global demand for a worlds-first product launch. Developed an internal project management system to keep track of, report on, and help drive projects from start to finish.

  • Helped increase overall sales by 3-5% month over month consistently breaking previous sales records.
  • Launched a worlds-first eco-friendly product which increased revenue by close to 10% monthly.
  • Utilized remarketing to drive awareness and sales globally.
  • Created and nurtured multiple social accounts that grew to nearly 1000 engaged followers, in less than six months.

Marketing and Sales Director
Epic Safety Inc. • 06/2018 – 08/2019
Developed programs around pricing, competitive advantage, positioning, product development, partnerships, and training.

  • Created online funnels, forms, and content using WordPress.
  • Administered ZOHO CRM to manage marketing campaigns, leads, accounts, quotes, online chats, social media, email marketing, and all interactions through the website.
  • Developed discount structures and b2b sales programs.
  • Hired, trained, and managed marketing staff, and outside suppliers and vendors.
  • Created pitch decks and delivered training presentations.

Marketing manager

Kito Canada Inc. • 02/2013 – 05/2018

Oversaw all marketing activities across Canada. Directed external agencies while being accountable for budget management and the development of direct reports. Led pricing programs and product launch strategies. Identified new business opportunities and competitive advantages. Worked cross-functionally with operations and engineering teams across North America. Presented and reported on profitability opportunities by analyzing trends data.

  • Integrated over 100 new products following a company merger.
  • launched 6 products generating over $2M in recurring annually.
  • Annually generated over $7 million in online leads and assisted sales teams to close over 50% of deals.
  • Worked with global teams to develop products in Canada.

Education

Diploma • Marketing Management, Communications

BCIT school of business

Management Certificate • Advertising, design, and web development

BCIT School of Business

Certifications

Google AdWords Certified
March 2018
Management Certificate, Advertising Design and Web Development
2006

Education

Case Studies

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