With 15 years of experience, Matt combines creativity and technical chops to lead digital marketing, automation, and brand-building efforts. He uses an integrated approach to drive sales with strategic tactics that provide value and aim to make your customer the hero of your story.
Lordco, Grainger, Kito Corporation, Grouse Mountain, DDB Canada, Anixter, Vallen, Kal Tire, Peerless Industrial, Harrington Hoists, Evergreen Bioheat, Therapy Vineyards, Charmain Crooks, Skookum Creek Power, Indian Arm Boat Charters, Sonepar, Salus Technologies, Eastern Currents, Lhasa, Airble
Providing integrated marketing services including branding, web & eCommerce development, advertising, and marketing automation. Specializing in marketing and digital strategy.
Providing integrated marketing services including branding, web development, advertising, and automation. Specializing in digital strategy, SEO, SEM, WordPress, and eCommerce.
Implemented a new marketing automation tool called Marketo that synced with the company’s existing Salesforce CRM. Tracked and deployed marketing campaigns while nurturing leads through the marketing funnel. Launched the first marketing campaign and pillar piece of content which guided marketing messaging through the year.
Produced and executed a new strategic marketing plan, and new product launch go-to-market strategies. Created global demand for a worlds-first product launch. Developed an internal project management system to keep track of, report on, and help drive projects from start to finish.
Marketing and Sales Director
Epic Safety Inc. • 06/2018 – 08/2019
Developed programs around pricing, competitive advantage, positioning, product development, partnerships, and training.
Oversaw all marketing activities across Canada. Directed external agencies while being accountable for budget management and the development of direct reports. Led pricing programs and product launch strategies. Identified new business opportunities and competitive advantages. Worked cross-functionally with operations and engineering teams across North America. Presented and reported on profitability opportunities by analyzing trends data.