ClickCease
Verified Talent

Matt McNeese

Nashville, TN
$100
/hr
Verified Talent

Hello! I'm Matt McNeese. I have been working in the Media Strategy and Buying space for over 8 years, servicing both offline and digital marketing, focused on developing full media mix plans.

Most recently, my focus has been on DR Growth Marketing, introducing and scaling new channels into existing marketing mixes, with an emphasis on Linear TV, OTT/CTV, and Audio (Podcast, Streaming Audio, Terrestrial Radio)

Schedule Free Consultation

Hello! I'm Matt McNeese. I have been working in the Media Strategy and Buying space for over 8 years, servicing both offline and digital marketing, focused on developing full media mix plans.

Most recently, my focus has been on DR Growth Marketing, introducing and scaling new channels into existing marketing mixes, with an emphasis on Linear TV, OTT/CTV, and Audio (Podcast, Streaming Audio, Terrestrial Radio)

Worked With

Former/Current Client Examples

  • SmileDirectClub
  • thredUP
  • DoorDash
  • Imperfect Foods
  • Little Passports
  • Imperfect Foods
  • Caviar
  • Nextdoor
  • Hero Health

Former Employers

  • Right Side Up -- Consulting Firm
  • Parachute Media -- Advertising Agency
  • GS&F -- Advertising Agency

Case Studies

No items found.

Specialty Areas

Growth Marketing
Offline Channels (TV
Podcast
Radio
Print)
TV
Print
Out Of Home
Media Planning

Vertical Experience

Ecommerce
Consumer
Food & Beverage
Fashion
Healthcare
B2B
Apparel
Startups
B2C
Subscription
Natural Foods
Agency
Medical Services

Tools

Excel
Google Analytics
Looker
BigQuery

Skills

Media Planning
Marketing Strategy
Scaling
Growth Marketing
Multichannel Marketing
Media Buying
Offline Marketing

Recent Roles

Offline Marketing Manager, Growth

thredUP | 2021- 2022

Senior Offline Consultant

Right Side Up | 2020- 2021

Working with partners in various industries to provide high-performing, direct response advertising through Podcasts, Streaming Audio, OTT, and others.

Media Specialist - Digital Streaming

SmileDirectClub | 2018- 2019
  • Facilitated and scaled Streaming Audio as a platform, including Spotify, Pandora, iHeart Radio, and others. Acted as primary point of contact for all streaming audio channels.
  • Managed the entire media strategy, buying, and ongoing campaigns for Podcast Media. Developed and maintained relationships with all major podcast networks including NPR, Midroll, Gimlet, Wondery, and PMM.
  • Additionally managed the overarching tactics and strategy for the OTT/VOD space, working with partners such as Hulu, DirecTV, Discovery, Roku and others.

Senior Digital Analyst

Parachute Media | 2017- 2018

Digital Analyst

GS&F | 2015- 2017
  • Responsible for the managing, tracking and reporting on both client and internal projects. Additionally, managed all Google Analytics implementation and event tracking via Google Tag Manager.
  • Developed meaningful and increasingly efficient reporting for most clients at the agency. Worked closely with the Media team in developing data-driven decisions when developing digital strategy, and assisted in AdOps.

Certifications

Google Analytics Certified
May 2017

Education

Texas Christian University
BS Strategic Communication

Case Studies

No items found.
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