Matt McNeese

Offline Marketing Manager, Growth

thredUP | 2021- 2022

Senior Offline Consultant

Right Side Up | 2020- 2021

Working with partners in various industries to provide high-performing, direct response advertising through Podcasts, Streaming Audio, OTT, and others.

Media Specialist - Digital Streaming

SmileDirectClub | 2018- 2019

• Facilitated and scaled Streaming Audio as a platform, including Spotify, Pandora, iHeart Radio, and others. Acted as primary point of contact for all streaming audio channels.
• Managed the entire media strategy, buying, and ongoing campaigns for Podcast Media. Developed and maintained relationships with all major podcast networks including NPR, Midroll, Gimlet, Wondery, and PMM.
• Additionally managed the overarching tactics and strategy for the OTT/VOD space, working with partners such as Hulu, DirecTV, Discovery, Roku and others.

Senior Digital Analyst

Parachute Media | 2017- 2018

Digital Analyst

GS&F | 2015- 2017

• Responsible for the managing, tracking and reporting on both client and internal projects. Additionally, managed all Google Analytics implementation and event tracking via Google Tag Manager.
• Developed meaningful and increasingly efficient reporting for most clients at the agency. Worked closely with the Media team in developing data-driven decisions when developing digital strategy, and assisted in AdOps.