I’m a creative storyteller who dreams in digital. My background blends editorial expertise, strategic thinking and strong leadership with data-driven research, analytical aptitude and marketing know-how:
✨ Award-winning content director, writer and editor with 15+ years of experience planning, executing and overseeing cross-channel content
🧠 Organic thinker with strengths in generating ideas and packaging content
📈 B2C, D2C and B2B content strategies to grow brand awareness and engagement; drive leads and sales; increase retention; and encourage positive behavior
🗣️ Structured content plans with clear workflows and scalable processes
💥 Robust portfolio includes short-, medium- and long-form: SEO web content, blogs, guides and eBooks, digital and print copywriting, organic social media, email marketing, product copy and PDPs, SEM/paid social, white papers, webinars, research reports, feature articles, CPG, press releases, earned/paid media, multimedia scripts, talking points, sales enablement, ghostwriting, 300+ bylines and more
View select works on my profile: https://www.behance.net/meganrowlands
** Featured in Pepper Content’s Global Marketing Leaders list and Top 50 Women in Content: The Ultimate List for 2023 **
** 2023 Top 50 Women in Content ** (Pepper Content, March 2023)
Health/wellness, fashion, ecommerce, workplace culture, real estate, personal finance + SaaS companies including:
English
Geisinger health system had an exciting vision and goal: Target a wider audience for its existing health and wellness blog through a consumer-focused digital hub. Previously, Geisinger’s blog was a repository for self-promotional content focused on the bottom of the funnel: “What do we need to sell today?”Creating a content strategy and consumer lifestyle content for Geisinger that focused on “What content will be valuable to our audience?” resulted in a 137% increase in blog traffic within three years.
During her time with us, Megan has been a builder, coach, and creator, establishing our organic search engine optimization program, a digital content team and a clinical web “hub” strategy that has turned Geisinger.org into a lead-generation tool. Megan has been instrumental in developing the foundation for our content marketing strategy for brand awareness, growth marketing and consumer wellness emails. Work delivered by teams under her direction—including eGuides and specialty care hubs—have received multiple awards.
