Mohamed El Hannaoui

Head of Digital Demand Generation

Novi Labs | 2021- Present

‍Sr. Growth Marketer

ShaleProfile (Acquired by Novi Labs) | 2018- Present

• Work closely with the founders to develop a digital marketing strategy from scratch and lead the end-to-end execution of it.
• Work cross-functionally to ensure digital marketing efforts are well aligned with the brand story, mission, vision, and marketing budget.
• Build a value-driven sales funnel to attract, nurture and convert leads. ( segmenting, retargeting, mapping out tracking event, marketing automation...)
• Set up a measurement system to track all actionable metrics that span the entire funnel: Google Analytics, mixpanel, Hotjar, Segment.io, UTM parameters....
• Launch PPC and test multiple campaigns to discover the most effective conversion strategies
• Establish key metrics and measure results quantitatively, defining budgets across channels
• Create and test multiple content forms and creative ads on various channels.
• Test awareness and acquisition tactics across multiple platforms
• Lead testing to launch and grow existing communication channels such as newsletters, blog, email marketing campaigns...
• Create and optimize segmented landing pages for conversions ( A/B test)
• Improve website Google Ranking (SERP) by implementing the latest SEO tactics
• Manage, optimize and scale outbound campaigns to engage and acquire customers
• Ideate, execute and measure growth experiments to drive positive and measurable effects on the bottom line.

Member

Pavilion | 2021- Present

• Pavilion is a private membership for commercial growth operators, where Members can openly discuss business-critical issues with the comfort of privacy and confidentiality

Growth Mentor

GrowthMentor | 2021- Present

Freelance Digital Marketer/Growth Hacker

Freelancer | 2015- Present

Digital Marketing Manager

DEZEEN LED | 2017- 2018

• Maintain the company website and set up campaign landing pages as needed.
• Plan, coordinate and analyze digital campaigns/initiatives across Facebook, Linkedin, Instagram, Google and YouTube driving awareness, acquisition, sales and retention.
• Work cross-functionally to ensure digital and social initiatives are well aligned with larger brand story, mission, vision and marketing budget.
• Develop concepts and creatives for website, digital campaigns, marketing collateral, reports, and social media to build awareness and drive lead generation.
• Providing engaging text, image and video content for social media accounts.
• Implement SEO strategies to ensure company ranks highly for appropriate keywords vs. competitors.
• Plan and execute remarketing tactics to ensure our customers stay engaged and ultimately convert.
• Analyzing data from multiple digital channels and make strategic recommendations to improve campaigns performance across multiple KPI’s.
• Track and report campaign effectiveness metrics to internal stakeholders, as well as analyze and tune campaigns to maximize conversions.
• Assist with email newsletter campaigns.
• Elaborate and plan an employee advocacy strategy by assisting in the training of co-workers to use their own social media in a cohesive and beneficial way to share the culture and mission.
• Utilize project management skills, including managing internal stakeholders, external agencies, and multiple campaigns and projects at once.

Digital Marketing Specialist, Consultant and Start-up Advisor

Digency Marketing | 2014- 2017

• Managed and optimized digital Marketing channels (PPC,SEM, SEO, Display advertising) to deliver better performance.
• Optimized and analyzed paid advertising channels including AdWords, Facebook, and Linkedin.
• Identified and implemented the right KPIs to evaluate their success at reaching targets.
• Managed email effort by running email campaigns suing MailChimp
• Executed, measured experiments and A/B testing: Attract, Engage, Capture, Nurture, Convert & Measure.
• Executed an inbound marketing campaign to promote a product lunch.
• Managed social media channels to strengthen and building a credible online presence.
• Coordinate across teams, specifically with the sales and product teams, to implement new projects.

Online Marketing Specialist & Operations Manager

Dar Al Wouroud | 2014- 2017

• Coordinate, manage and monitor the workings of various departments in the organization
• Review financial statements and data and utilize financial data to improve profitability
• Monitor, manage and improve the efficiency of the marketing tools
• Implement and manage operational plans, Delegate tasks and accountabilities
• Establish work schedules. Supervise staff , Monitor and evaluate performance

GDG Oujda Leader

Google | 2013- 2015

• Google Developer Group Oujda is a group of enthusiast developers who came together to share and spread knowledge. We primarily focus on Google's and other opensource technologies.
• We plan regular events, meetups and workshops to share experience and to spread knowledge.

Google Student Ambassador 2013

Google | 2013- 2014

• Learn about innovative Google products and programs
• Plan and host fun events on campus
• Act as a campus contact for Google teams
• Help Google better understand each university’s culture

Communication and Marketing Manager

AgriExpert Company | 2012- 2013

• Develop strong, robust relationships with distributors; Select right technique, right resources to compete at international level
• Determines requirements, designs, builds, tests, implements, maintains and enhances business systems.
• Act in alignment with user needs and system functionality to contribute to organizational policy
• Manage staff by recruiting, training and coaching employees, communicating job expectations and appraising their performance
• Collects and studies data to reveal ways to improve the organization
• Develop all-in-one online inventory management system using PHP language‍

IT Technician

IP LOCAL Morocco | 2012- 2012

• Design and implement a dynamic web portal using a suitable framework.
• Provide a direct support to clients by configuring, update their computers hardware and software.
• Analyze the business process drawbacks using object-oriented analysis.
• Conduct Heuristic evaluation of the inventory system interface design.
• Software testing and debugging.

IT Support Consultant

Rifmag SARL | 2011- 2011

• Software testing and validation
• Web content writing
• Network and services monitoring
• Analyze business requirements to develop an E-Business portal.

Contract Web Developer

Cheb Bilal Official website | 2006- 2009

• Enhance the website’s usability
• Web designer and developer
• Reply to user comments
• Identify security threats and incorporate changes.