Verified Talent

Mohamed El Hannaoui

Amsterdam, the Netherlands
Verified Talent

Full-Stack growth marketer with solid technical skills focusing on building hyper-growth lead generation/customer acquisition strategies. + 9 years of experience in the performance marketing space encompassing customer side, agency, and freelance roles within various industries (B2B/B2C).

Schedule Free Consultation

Full-Stack growth marketer with solid technical skills focusing on building hyper-growth lead generation/customer acquisition strategies. + 9 years of experience in the performance marketing space encompassing customer side, agency, and freelance roles within various industries (B2B/B2C).

Worked With

— ShaleProfile
— Novi Labs
— HEC Rabat
— Braingineers
— Digency Marketing
— +Other Agencies / Mentoring

Case Studies

No items found.

Specialty Areas

B2B Marketing
Growth Marketing
Paid Search
Paid Social
Technical SEO
Content SEO
Marketing Automation

Vertical Experience

Consumer SaaS
Shopify SaaS


Google Analytics
Facebook Business Manager
Google Ads
Google Tag Manager
Screaming Frog
LinkedIn Campaign Manager
Facebook Ads Manager
LinkedIn Ads
Google AdSense
Active Campaign
Keywords Anywhere


Acquisition Strategy
GTM Strategy
Paid Media
Demand Generation

Recent Roles

Head of Digital Demand Generation

Novi Labs | 2021- Present

Sr. Growth Marketer

ShaleProfile (Acquired by Novi Labs) | 2018- Present
  • Work closely with the founders to develop a digital marketing strategy from scratch and lead the end-to-end execution of it.
  • Work cross-functionally to ensure digital marketing efforts are well aligned with the brand story, mission, vision, and marketing budget.
  • Build a value-driven sales funnel to attract, nurture and convert leads. ( segmenting, retargeting, mapping out tracking event, marketing automation...)
  • Set up a measurement system to track all actionable metrics that span the entire funnel: Google Analytics, mixpanel, Hotjar,, UTM parameters....
  • Launch PPC and test multiple campaigns to discover the most effective conversion strategies
  • Establish key metrics and measure results quantitatively, defining budgets across channels
  • Create and test multiple content forms and creative ads on various channels.
  • Test awareness and acquisition tactics across multiple platforms
  • Lead testing to launch and grow existing communication channels such as newsletters, blog, email marketing campaigns...
  • Create and optimize segmented landing pages for conversions ( A/B test)
  • Improve website Google Ranking (SERP) by implementing the latest SEO tactics
  • Manage, optimize and scale outbound campaigns to engage and acquire customers
  • Ideate, execute and measure growth experiments to drive positive and measurable effects on the bottom line.


Pavilion | 2021- Present
  • Pavilion is a private membership for commercial growth operators, where Members can openly discuss business-critical issues with the comfort of privacy and confidentiality

Growth Mentor

GrowthMentor | 2021- Present

Freelance Digital Marketer/Growth Hacker

Freelancer | 2015- Present

Digital Marketing Manager

DEZEEN LED | 2017- 2018
  • Maintain the company website and set up campaign landing pages as needed.
  • Plan, coordinate and analyze digital campaigns/initiatives across Facebook, Linkedin, Instagram, Google and YouTube driving awareness, acquisition, sales and retention.
  • Work cross-functionally to ensure digital and social initiatives are well aligned with larger brand story, mission, vision and marketing budget.
  • Develop concepts and creatives for website, digital campaigns, marketing collateral, reports, and social media to build awareness and drive lead generation.
  • Providing engaging text, image and video content for social media accounts.
  • Implement SEO strategies to ensure company ranks highly for appropriate keywords vs. competitors.
  • Plan and execute remarketing tactics to ensure our customers stay engaged and ultimately convert.
  • Analyzing data from multiple digital channels and make strategic recommendations to improve campaigns performance across multiple KPI’s.
  • Track and report campaign effectiveness metrics to internal stakeholders, as well as analyze and tune campaigns to maximize conversions.
  • Assist with email newsletter campaigns.
  • Elaborate and plan an employee advocacy strategy by assisting in the training of co-workers to use their own social media in a cohesive and beneficial way to share the culture and mission.
  • Utilize project management skills, including managing internal stakeholders, external agencies, and multiple campaigns and projects at once.

Digital Marketing Specialist, Consultant and Start-up Advisor

Digency Marketing | 2014- 2017
  • Managed and optimized digital Marketing channels (PPC,SEM, SEO, Display advertising) to deliver better performance.
  • Optimized and analyzed paid advertising channels including AdWords, Facebook, and Linkedin.
  • Identified and implemented the right KPIs to evaluate their success at reaching targets.
  • Managed email effort by running email campaigns suing MailChimp
  • Executed, measured experiments and A/B testing: Attract, Engage, Capture, Nurture, Convert & Measure.
  • Executed an inbound marketing campaign to promote a product lunch.
  • Managed social media channels to strengthen and building a credible online presence.
  • Coordinate across teams, specifically with the sales and product teams, to implement new projects.

Online Marketing Specialist & Operations Manager

Dar Al Wouroud | 2014- 2017
  • Coordinate, manage and monitor the workings of various departments in the organization
  • Review financial statements and data and utilize financial data to improve profitability
  • Monitor, manage and improve the efficiency of the marketing tools
  • Implement and manage operational plans, Delegate tasks and accountabilities
  • Establish work schedules. Supervise staff , Monitor and evaluate performance

GDG Oujda Leader

Google | 2013- 2015
  • Google Developer Group Oujda is a group of enthusiast developers who came together to share and spread knowledge. We primarily focus on Google's and other opensource technologies.
  • We plan regular events, meetups and workshops to share experience and to spread knowledge.

Google Student Ambassador 2013

Google | 2013- 2014
  • Learn about innovative Google products and programs
  • Plan and host fun events on campus
  • Act as a campus contact for Google teams
  • Help Google better understand each university’s culture

Communication and Marketing Manager

AgriExpert Company | 2012- 2013
  • Develop strong, robust relationships with distributors; Select right technique, right resources to compete at international level
  • Determines requirements, designs, builds, tests, implements, maintains and enhances business systems.
  • Act in alignment with user needs and system functionality to contribute to organizational policy
  • Manage staff by recruiting, training and coaching employees, communicating job expectations and appraising their performance
  • Collects and studies data to reveal ways to improve the organization
  • Develop all-in-one online inventory management system using PHP language

IT Technician

IP LOCAL Morocco | 2012- 2012
  • Design and implement a dynamic web portal using a suitable framework.
  • Provide a direct support to clients by configuring, update their computers hardware and software.
  • Analyze the business process drawbacks using object-oriented analysis.
  • Conduct Heuristic evaluation of the inventory system interface design.
  • Software testing and debugging.

IT Support Consultant

Rifmag SARL | 2011- 2011
  • Software testing and validation
  • Web content writing
  • Network and services monitoring
  • Analyze business requirements to develop an E-Business portal.

Contract Web Developer

Cheb Bilal Official website | 2006- 2009
  • Enhance the website’s usability
  • Web designer and developer
  • Reply to user comments
  • Identify security threats and incorporate changes.


Digital Marketing
Customer Acquisition Specialist
Growth Hacking


Vrije Universiteit Amsterdam (VU Amsterdam)
MBA Information Science
International Institute for Higher Education in Morocco (IIHEM)
BA Management Information Systems

Case Studies

No items found.
Gain a competitive edge with the world’s best freelance marketers
Get started