ClickCease
Verified Talent

Nigel Dawson

Cambridge, England
$25
/hr
Verified Talent

Helping B2B's on LinkedIn gain new contacts with their defined target audience. Business Development, Lead Generation and Brand Building that result in Revenue, Growth and Sales!

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Helping B2B's on LinkedIn gain new contacts with their defined target audience. Business Development, Lead Generation and Brand Building that result in Revenue, Growth and Sales!

Worked With

— University of Cambridge

— Father Christmas Letters Ltd

Case Studies

No items found.

Specialty Areas

B2B Marketing

Vertical Experience

B2B
B2B Saas
B2B Ecommerce

Tools

LinkedIn

Skills

LinkedIn Marketing

Recent Roles

CEO and Founder

How to use LinkedIn® professional networking services | 2010- Present
  • LinkedIn is the B2B networking, marketing and social selling platform if used correctly. Maintaining relationships with current customers, making new connections and becoming known as a thought leader in your industry will improve brand awareness and lead to an increased pipeline for you, your team and your business by starting conversations with new potential customers and receiving more referrals and leads resulting in more sales.
  • Social selling has moved to the forefront among sales strategies because it’s a more personal sales methodology. Engaging and providing value to your audience is key, so writing interesting articles and posting relevant content that shows how you can solve your audience problems will build trust and authority. Over 80% of B2B buyers use LinkedIn to research purchasing decisions and people do business with people they know, like and trust, and remember it cannot just be sell, sell, sell!

Business Development

University of Cambridge Judge Business School | 2015- 2018

Founder

Father Christmas Letters Ltd | 2004- 2018
  • I create personalised letters from Santa Claus for children, timed to arrive for Christmas Day.

Sales and Marketing Manager

Grassform Ltd | 2004- 2011
  • Developed and managed advertising campaigns and long-term marketing programme for this sports & leisure, construction and hire businesses.

Founder

Dawson & Son | 1997- 2003
  • Created and ran the UK’s first specialist wooden toy and games retail business.

Certifications

Education

University of Cambridge
BA Business Commerce

Case Studies

No items found.
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