ClickCease
Verified Talent

Nihit Srivastava

India
$50
/hr
Verified Talent

Experienced Programmatic media enthusiast. I've worked for agencies like AffinityX and GroupM, acosss accounts for some of the top tier local agencies for US, Canada and UK.
I've also worked on Multinational clients based out of India like - Perfetti Van Melle, Pernod Ricard, Netflix, Redbull, Niva Bupa.

Looking for a freelance opportunity so that I can keep on working on new projects and sharpen my skills simultaneously.

Schedule Free Consultation

Experienced Programmatic media enthusiast. I've worked for agencies like AffinityX and GroupM, acosss accounts for some of the top tier local agencies for US, Canada and UK.
I've also worked on Multinational clients based out of India like - Perfetti Van Melle, Pernod Ricard, Netflix, Redbull, Niva Bupa.

Looking for a freelance opportunity so that I can keep on working on new projects and sharpen my skills simultaneously.

Worked With

— Perfetti Van Melle

— Netflix

— Pernod Ricard

— Redbull

— GroupM

— AffinityX

— Concentrix

— Aditya Birla Fashion& Retail Ltd

Case Studies

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Specialty Areas

Programmatic

Vertical Experience

Insurance
Food & Beverage
Alcohol
Fast-Moving Consumer Goods
Streaming

Tools

Centro
Simpli.fi
DV360
The Trade Desk

Skills

Campaign Management
Team Management
Campaign Analysis
Performance Optimization

Recent Roles

Manager - Programmatic

GroupM | 2021- Present

  • Managed account performance of some of the top-tier brands in India like
    - Perfetti Van Melle, Pernod Ricard, Netflix, Redbull and Niva Bupa.

Team Lead - Programmatic

AffinityX | 2019- 2021

  • Experience in managing account level performance of over 13 Advertising/ Media-Publishing Agencies of the US, the UK and Canada.
  • Worked on offshore accounts for the top-tier local agencies like - Star Metroland, Cumulus, Viamedia, Black Press, Reach Media, APG, DFM, Bliss Media ,San Francisco Media Company, to name a few.
  • Led a team of 20+ campaign managers/ traders/ specialists.
  • Their line management as well as mentoring and support of the cross-functional teams in programmatic process.
  • Oversaw internal client account operations (troubleshooting, etc.)
  • Act as the POC for all the major programmatic client portfolios, assuming ultimate responsibility for all implemented campaigns by the team and managing
    escalations from advertisers across media agencies.
  • Develop campaign management processes and best practices for the team and company.
  • Liaise between Product and Marketing Team for discussions and working on programmatic solutions and best practices for the agencies
  • Maintain performance for white-glove & critical accounts for media agencies.
  • Liaise with Finance team and managed account level Clearing costs to help the org. generate profit cuts over revenue.
  • Addressed client calls for campaign strategies and escalation troubleshoot.
  • Worked towards enhancing workflows and technology experience for the clients.
  • Managed implementation, tracking & measurement of campaigns, by the team.
  • Worked in liaison with Media Proposal Team for account renewal suggestions from strategic perspective, thereby helping on cross-selling & up-selling the renewals.
  • Collaborated closely with Senior Managers and AVP to discuss account performance and attend any associated internal/external calls.
  • Conducted regular meetings with team for operational and account level updates and best practices.

Campaign Specialist - Programmatic; Strategies& Optimizations

AffinityX | 2018- 2019

  • Actively led a team of 4 associates.
  • Managed campaigns end-to-end.
  • Trafficking - Client changes - Campaign Optimizations - Campaign Performance - Client Communications.
  • Majorly dealt in framing Strategies & Optimizations for campaigns.
  • Managed implementation, tracking & measurement of campaigns.
  • Worked within a budget & report over/under delivery.
  • Worked in liaison with Proposal Team on renewal-plan suggestions from strategic perspective, thereby helping on cross-selling & up-selling the renewals.
  • QC & error investigations of campaigns.
  • Managed optimizations for 9 accounts, single-handedly.
  • Designed optimization tracker for all accounts.
  • Maintained data and delivered performance reports to clients for white-glove & critical accounts.
  • Provided campaign insights to resolve client concerns & queries.
  • Collaborated closely with Ad-Ops. Managers & Account Managers to discuss campaign performance and attend client calls.
  • Established parameters for the team; also, delegating rather than micro-manage.
  • Conducted monthly 1-on-1 meetings with team members.
  • Motivated team members to meet and exceed their KPI targets.

Senior Associate - onsite YouTube, Google

Concentrix | 2016- 2017

Assistant Manager - Stores; Fashion & Retail

Aditya Birla Fashion & Retail Ltd. | 2012- 2013

Certifications

Advanced Digital Marketing
2017

Education

Institute of Hotel Management, Bangalore
BA Hotel/Motel Administration/ Management

Case Studies

No items found.
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