ClickCease
Verified Talent

Palmer Conrad

Seattle, WA
$100
/hr
Verified Talent

I am a digital marketing professional with 10+ years of experience in programmatic media execution, team management, ad ops architecture, digital media strategy, direct response marketing, account based marketing, and biddable media platforms implementation and management. I enjoy helping companies and clients with ad tech, product development, and UX tied to website experiences. I have a passion for tools and services that help digital marketing be more open and transparent in an age of increasing digital privacy for users.

Schedule Free Consultation

I am a digital marketing professional with 10+ years of experience in programmatic media execution, team management, ad ops architecture, digital media strategy, direct response marketing, account based marketing, and biddable media platforms implementation and management. I enjoy helping companies and clients with ad tech, product development, and UX tied to website experiences. I have a passion for tools and services that help digital marketing be more open and transparent in an age of increasing digital privacy for users.

Worked With

Clients:

  • JP Morgan Chase
  • Verizon
  • IBM
  • Mondelez International
  • Lyft
  • Amazon Prime Video
  • HBO Max
  • General Electric
  • Lennar Homes

Employers:

  • Verizon
  • IBM
  • VaynerMedia
  • ZenithMedia
  • RawleMurdy

Case Studies

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Specialty Areas

Programmatic
Growth Marketing
Account Based Marketing

Vertical Experience

Telecom
Finance
CPG
Entertainment
B2B

Tools

DV360
Amazon DSP
The Trade Desk
Google Ads
Xandr
Google Tag Manager
Google Analytics
Google Data Studio
Tableau
CM360
Amazon Search Console
Yahoo DSP

Skills

Paid Media Strategy
Data Analysis
Media Buying
Campaign Management
Team Management
ABM Marketing
Programmatic Testing
Programmatic Audience Strategy
Ad Tech Implementation

Recent Roles

Manager, Programmatic and Paid Social Media

Verizon | 2020- 2021
  • Lead in-house programmatic paid media strategy and execution for Verizon’s Fios and Wireless offerings, executing across display, OLV, YouTube, DOOH, and native channels.
  • Responsible for managing platform partnerships, agency partnerships, and the technological development roadmap for Home and Wireless LOB.

Worldwide Paid Media Strategist, Watson Internet Of Things

IBM | 2019- 2020
  • Leader of IBM’s Watson Internet of Things (IoT) industrial software paid media budget and media agency execution.
  • Developed worldwide paid media strategy with a focus on account based marketing (ABM) to grow revenue for IoT.
  • Interfaced with IoT CMO and key stakeholders in North America, Europe and Asia to execute worldwide media programs.

Director, Paid Media

VaynerMedia | 2018- 2019
  • Architect of Mondelez International’s North American programmatic structure across the United States and Canada for Google’s Display & Video 360 and Campaign
    Manager platforms.
  • Developed global, standardized taxonomy for all of Mondelez’s digital media channels.
  • Partnered with Mighty Hive and Mondelez global tech teams to organize data flow from global taxonomy into a “data spine” library, allowing Mondelez to grow and
    maintain ownership of user-level data.
  • Took over and restructured Mondelez’s eCommerce business in February 2019, growing revenue by over 30% month-over-month from January 2019 - June 2019.

Associate Director, Paid Media

VaynerMedia | 2016- 2018
  • Led the development of programmatic partnerships for J.P Morgan Chase, Amazon, Mondelez, and General Electric.
  • Planned comprehensive media strategy while also also managing media buying practice.
  • Oversaw the development of internal, omni-client programmatic and ad ops practices (Google Display & Video 360, Google Campaign Manager, and Amazon DSP in particular).
  • Built customized, automated reporting dashboards for granular performance analysis.
  • Aided in recruitment of agency’s digital media (programmatic and search) team; team grew from 5 to 25 in 1.5 years.
  • Experienced in programmatic display, OLV, YouTube, Google search, Amazon search, and direct IO buys across both direct response and brand awareness campaigns.
  • Experienced in vetting external agency partners (publishers, platforms, data providers).

Planner, Digital and Magazine Activation

Zenith | 2015- 2016
  • Led quarterly planning, buying, and campaign management for Verizon’s wireless display acquisition business.
  • Collaborated with internal teams, BlueKai and Flashtalking to scale dynamic creative optimization and utilization across Verzion’s digital marketing portfolio.

Media Planner

Rawle Murdy | 2014- 2015
  • Planned, allocated and managed multi-million dollar paid media budgets.
  • Built and maintained media owner relationships, both digital and traditional.
  • Negotiated with vendors to efficiently secure placements that minimize client spend.
  • Led the weekly and monthly analysis of client campaigns.
  • Managed and delegated daily tasks to Media Coordinator.
  • Worked closely with accounting to handle both client and vendor invoices.
  • Developed and maintained client relationships across retail, travel & tourism, real estate and professional services categories.

Media Coordinator

Rawle Murdy | 2012- 2014
  • Purchased both digital and traditional advertising space for clients.
  • Collaborated with Media Planner to develop annual media plans for clients.
  • Researched publications and vendors for potential media placement.
  • Trafficked creative to vendors for publishing.
  • Compiled and recorded campaign performance for monthly client reporting.

Assistant to the CEO

International Federation of Small and Medium Enterprises | 2011- 2011
  • Organized and formulated marketing strategies to increase company membership.
  • Developed company advertisements to attract members and employees.
  • Coordinated legal information and IPO filing procedures with governmental departments.
  • Researched venture capital firms and their investment markets.
  • Answered phone calls concerning customer benefits and prospective real estate properties.

Certifications

Education

College of Charleston
BA, Communication and Media Studies

Case Studies

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