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Palmer Conrad

Cupertino, CA
$100
/hr
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Verified Talent
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I am a digital marketing professional with 10+ years of experience in programmatic media execution, team management, ad ops architecture, digital media strategy, direct response marketing, account based marketing, and biddable media platforms implementation and management. I enjoy helping companies and clients with ad tech, product development, and UX tied to website experiences. I have a passion for tools and services that help digital marketing be more open and transparent in an age of increasing digital privacy for users.

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I am a digital marketing professional with 10+ years of experience in programmatic media execution, team management, ad ops architecture, digital media strategy, direct response marketing, account based marketing, and biddable media platforms implementation and management. I enjoy helping companies and clients with ad tech, product development, and UX tied to website experiences. I have a passion for tools and services that help digital marketing be more open and transparent in an age of increasing digital privacy for users.

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Special Offers

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Special Offers

Retainer Discount

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Worked With

Clients:

  • JP Morgan Chase
  • Verizon
  • IBM
  • Mondelez International
  • Lyft
  • Amazon Prime Video
  • HBO Max
  • General Electric
  • Lennar Homes

Employers:

  • Verizon
  • IBM
  • VaynerMedia
  • ZenithMedia
  • RawleMurdy

Case Studies

No items found.

Specialty Areas

Programmatic
Growth Marketing
Account Based Marketing

Vertical Experience

Telecom
Finance
CPG
Entertainment
B2B

Tools

DV360
Amazon DSP
The Trade Desk
Google Ads
Xandr
Google Tag Manager
Google Analytics
Google Data Studio
Tableau
CM360
Amazon Search Console
Yahoo DSP

Skills

Paid Media Strategy
Data Analysis
Media Buying
Campaign Management
Team Management
ABM Marketing
Programmatic Testing
Programmatic Audience Strategy
Ad Tech Implementation

Recent Roles

Digital Marketing Consultant

Self-Employed | 2021 - Present

LIFT Marketing:

  • Lead digital marketing expert for cross-functional marketing agency
  • Develops and executes paid digital media strategies for all agency clients, utilizing Meta Ads Manager, Google Ads, Hulu self-service, Spotify self-service, Nextdoor, and other media buying platforms
  • Oversees digital analytics and ad operations implementation and reporting

HBO Max:

  • Oversaw programmatic testing and programmatic experimentation for HBO Max, ideating and recommending tests that identify the most effective and efficient targeting strategies for driving new subscriptions
  • Planned, designed, implemented, executed, and reported on all approved testing initiatives across DSPs
  • Interfaced with HBO Max personnel daily to align on testing initiatives and results of ongoing programmatic tests
  • Developed and implemented custom bidding algorithms within Display & Video 360, monitoring and managing performance to measure user acquisition rates against baseline Google algorithm
  • Planned, trafficked, and executed dynamic creative (DCO) campaigns that integrated and streamlined testing initiatives across HBO Max teams

First Republic Bank:

  • Drove brand awareness and user acquisition across a variety of services and products offered by First Republic Bank, such as HELOC and consumer accounts
  • Set up and activated new campaigns run through The Trade Desk
  • Analyzed and reported out on all campaigns run through The Trade Desk

IHOP:

  • Managed and optimized in-store foot traffic-driving campaigns, focused on day-parting and retargeting tactics to re-engage with users via limited time offers
  • Planned new campaigns while overseeing media buying personnel, providing direction and recommendations on new tactics
  • Reported out on and analyzed ongoing campaign tactics and shared results directly with clients

El Pollo Loco:

  • Planned and executed YouTube campaigns in DV360
  • Reported out on campaign performance and analyzed Google Brand Lift studies for measuring YouTube efficacy

Manager, Programmatic and Paid Social Media

Verizon | 2020 - 2021
  • Lead in-house programmatic paid media strategy and execution for Verizon’s Fios and Wireless offerings, executing across display, OLV, YouTube, DOOH, and native channels.
  • Responsible for managing platform partnerships, agency partnerships, and the technological development roadmap for Home and Wireless LOB.

Worldwide Paid Media Strategist, Watson Internet Of Things

IBM | 2019 - 2020
  • Leader of IBM’s Watson Internet of Things (IoT) industrial software paid media budget and media agency execution.
  • Developed worldwide paid media strategy with a focus on account based marketing (ABM) to grow revenue for IoT.
  • Interfaced with IoT CMO and key stakeholders in North America, Europe and Asia to execute worldwide media programs.

Director, Paid Media

VaynerMedia | 2018 - 2019
  • Architect of Mondelez International’s North American programmatic structure across the United States and Canada for Google’s Display & Video 360 and Campaign
    Manager platforms.
  • Developed global, standardized taxonomy for all of Mondelez’s digital media channels.
  • Partnered with Mighty Hive and Mondelez global tech teams to organize data flow from global taxonomy into a “data spine” library, allowing Mondelez to grow and
    maintain ownership of user-level data.
  • Took over and restructured Mondelez’s eCommerce business in February 2019, growing revenue by over 30% month-over-month from January 2019 - June 2019.

Associate Director, Paid Media

VaynerMedia | 2016- 2018
  • Led the development of programmatic partnerships for J.P Morgan Chase, Amazon, Mondelez, and General Electric.
  • Planned comprehensive media strategy while also also managing media buying practice.
  • Oversaw the development of internal, omni-client programmatic and ad ops practices (Google Display & Video 360, Google Campaign Manager, and Amazon DSP in particular).
  • Built customized, automated reporting dashboards for granular performance analysis.
  • Aided in recruitment of agency’s digital media (programmatic and search) team; team grew from 5 to 25 in 1.5 years.
  • Experienced in programmatic display, OLV, YouTube, Google search, Amazon search, and direct IO buys across both direct response and brand awareness campaigns.
  • Experienced in vetting external agency partners (publishers, platforms, data providers).

Planner, Digital and Magazine Activation

Zenith | 2015 - 2016
  • Led quarterly planning, buying, and campaign management for Verizon’s wireless display acquisition business.
  • Collaborated with internal teams, BlueKai and Flashtalking to scale dynamic creative optimization and utilization across Verzion’s digital marketing portfolio.

Media Planner

Rawle Murdy | 2014 - 2015
  • Planned, allocated and managed multi-million dollar paid media budgets.
  • Built and maintained media owner relationships, both digital and traditional.
  • Negotiated with vendors to efficiently secure placements that minimize client spend.
  • Led the weekly and monthly analysis of client campaigns.
  • Managed and delegated daily tasks to Media Coordinator.
  • Worked closely with accounting to handle both client and vendor invoices.
  • Developed and maintained client relationships across retail, travel & tourism, real estate and professional services categories.

Media Coordinator

Rawle Murdy | 2012 - 2014
  • Purchased both digital and traditional advertising space for clients.
  • Collaborated with Media Planner to develop annual media plans for clients.
  • Researched publications and vendors for potential media placement.
  • Trafficked creative to vendors for publishing.
  • Compiled and recorded campaign performance for monthly client reporting.

Certifications

Languages

English

Education

College of Charleston
BA, Communication and Media Studies

Case Studies

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