Check
Verified Talent
More info
Check
Open to FTE

Peter Czepiga

Brooklyn, NY
$105
/hr
Check
Verified Talent
More info

I'm a growth marketing generalist with a deep background in paid social/paid media buying and conversion rate optimization. I have worked with brands like Bespoke Post, Tombolo Company, Cometeer Coffee, Momofuku, Apartment List, Avantera Health, healthynest and more.

How do I differ from other freelancers? My experience as a Director of Growth working in-house for brands gives me a holistic view of your marketing funnel. In addition to scaling a specific paid social channel, I can offer strategic advice on your marketing tech stack, email strategy, channel diversification, and more. What makes media buying successful post-iOS 14 is everything around it.

I have been freelancing for nearly 2 years since my last in-house role and have worked with dozens of DTC businesses across all levels. There is not a one-size-fits-all approach to performance marketing, and I take budget level and business maturity into consideration with my strategy.

I have profitably scaled the following channels from 0 to 7-figures in monthly spend for multiple brands:
Facebook/IG ads
TikTok ads
Snapchat ads
YouTube Ads
YouTube influencers
Google Shopping Ads

I have worked on the following channels at smaller spend levels:
Pinterest Ads
Programmatic/Display (LiveIntent, Google Display, Criteo, PowerInbox)
Twitter Ads

Schedule Free Consultation

I'm a growth marketing generalist with a deep background in paid social/paid media buying and conversion rate optimization. I have worked with brands like Bespoke Post, Tombolo Company, Cometeer Coffee, Momofuku, Apartment List, Avantera Health, healthynest and more.

How do I differ from other freelancers? My experience as a Director of Growth working in-house for brands gives me a holistic view of your marketing funnel. In addition to scaling a specific paid social channel, I can offer strategic advice on your marketing tech stack, email strategy, channel diversification, and more. What makes media buying successful post-iOS 14 is everything around it.

I have been freelancing for nearly 2 years since my last in-house role and have worked with dozens of DTC businesses across all levels. There is not a one-size-fits-all approach to performance marketing, and I take budget level and business maturity into consideration with my strategy.

I have profitably scaled the following channels from 0 to 7-figures in monthly spend for multiple brands:
Facebook/IG ads
TikTok ads
Snapchat ads
YouTube Ads
YouTube influencers
Google Shopping Ads

I have worked on the following channels at smaller spend levels:
Pinterest Ads
Programmatic/Display (LiveIntent, Google Display, Criteo, PowerInbox)
Twitter Ads

Special Offers

Special Offers

Retainer Discount

0
%

Special Offers

Retainer Discount

0
%

Special Offers

$

$

Worked With

— Bespoke Post

— Momofuku

— Cometeer Coffee

— Gateway X (Jesse Pujji, founder of Ampush's venture studio)

— Tombolo Company

— Modern Mammals

— Apartment List

Case Studies

Specialty Areas

Growth Marketing
Paid Social
Influencer Marketing

Vertical Experience

Ecommerce
Consumer
CPG
Food & Beverage
Fashion
Subscription Boxes
DTC
Subscription
Retail

Tools

Klaviyo
Unbounce
Looker
Google Analytics
Google Optimize
Google Ads
Google Tag Manager
Dynamic Yield
Pinterest Ads Manager
Twitter Ads
Snapchat Ads Manager
TikTok Ads Manager
Facebook Ads Manager
Google Shopping
SQL
MySQL
YouTube Ads

Skills

Analytics
Digital Ads
Conversion Rate Optimization
Pixel Implementation
Landing Page Optimization
Influencer Marketing
Paid Search
Paid Social
Ad Creative Production

Recent Roles

Freelancer

2022 - Present

I've scaled 25+ brands from zero to 6-figures+ via performance marketing across a wide spectrum of business verticals, specializing particularly in CPG, apparel and lead gen.

Director of Growth

healthynest | 2021 - 2022

Took healthynest from 0 to 1 on all marketing channels, building their messaging/merchandising strategy, landing page development, paid social and paid search channels, influencer/content strategy, and email flows from scratch.

Growth Marketing Senior Analyst

Bespoke Post | 2020 - 2021
  • Working on, among other things:
  • Paid Social (Facebook, Google, Snap, Pinterest, and Twitter ads)
  • Growth-focused influencer marketing campaigns
  • Affiliate & partnerships
  • Sponsored content/programmatic

    Growth Marketing Analyst | 2019 - 2020

    Head of Strategy

    CPAIchemy | 2018 - 2019

  • CPAlchemy is a digital marketing and creative studio that specializes in brand exposure, lead generation & creative advertising.
  • Oversee the implementation of 5-figure monthly paid media budgets across Facebook and Instagram for our clients using a data-driven approach backed by 3rd-party data and Audience Insights
  • Through A/B testing and optimization, drove consistent 100%+ MoM profit growth 2018 and 4,052 high-LTV New Depositing Players through paid social for multiple mobile app clients
  • Collaborate with 10+ freelance designers, actors, web developers and support staff to create content for our clients.
  • Created automated financial reporting and task management architecture from scratch using integrations between Asana, Slack and Google Sheets.

    Enterprise Business Development

    Impact | 2017 - 2018
  • Developed relationships and engaged with upper-level marketing executives at fortune 500 companies.
  • Sourced leads at companies like Hubspot, Puma, Coursera, Wordpress and UPS to discuss their digital marketing strategy and our affiliate marketing, attribution and ad fraud detection SaaS products.
  • Personally wrote focused messaging (30+ items of collateral) that were adopted by the entire business development team.

    Corporate Business Development

    Impact | 2017 - 2017
  • Company's first BDR of the month in November 2017 and first BDR of the quarter in Q3 2017 (determined by a combination of peer and management voting)
  • -#1 on the product team of 8 BDRs in qualified opportunities generated for entire Q3 2017
  • -#1 on the product team in NMRR generated for entire Q3 2017
  • -#1 on the entire sales team (16+ BDRs) in all 3 levels of measured activity (calls, emails, LI messages) for entire Q3 2017

Certifications

Languages

English

Education

New York University - Leonard N. Stern School of Business
BS, Marketing & Finance

Case Studies

11x
new customer growth YoY

Achieving 11x YoY customer growth for Bespoke Post on Snapchat

11x new customer growth YoY

Client Verified

While working in-house at Bespoke Post, I grew their Snapchat ad spend by 8x from 2019-2020, all while cutting their CPA by 57%.

How we did it

- Committed to optimizing and refreshing our video creative on a regular cadence throughout the campaign, generating ad content that looked native to the platform

- Sought to connect with the most relevant audiences on Snapchat by testing through strategic targeting tactics, such as lookalike audiences and interest categories.

- Leveraged all relevant ad formats on the platform including Snap ads and Story Ads to increase our total inventory and keep CPMs low

- Through rigorous A/B testing, optimized a tailored landing page best suited to Snap's younger, mobile-first audience

What clients are saying

As we continue to grow, diversification of our marketing spend is of utmost importance as you never want to have too many growth eggs in any one channel basket. Over the last year, Snapchat has become instrumental to said diversification, giving us the confidence to further increase our overall marketing spend.
Alvaro De La Rocha, VP of Marketing at Bespoke Post
Gain a competitive edge with the world’s best freelance marketers
Get started