I'm a growth marketing generalist with a deep background in paid social/paid media buying and conversion rate optimization. I have worked with brands like Bespoke Post, Tombolo Company, Cometeer Coffee, Momofuku, Apartment List, Avantera Health, healthynest and more.
How do I differ from other freelancers? My experience as a Director of Growth working in-house for brands gives me a holistic view of your marketing funnel. In addition to scaling a specific paid social channel, I can offer strategic advice on your marketing tech stack, email strategy, channel diversification, and more. What makes media buying successful post-iOS 14 is everything around it.
I have been freelancing for nearly 2 years since my last in-house role and have worked with dozens of DTC businesses across all levels. There is not a one-size-fits-all approach to performance marketing, and I take budget level and business maturity into consideration with my strategy.
I have profitably scaled the following channels from 0 to 7-figures in monthly spend for multiple brands:
Facebook/IG ads
TikTok ads
Snapchat ads
YouTube Ads
YouTube influencers
Google Shopping Ads
I have worked on the following channels at smaller spend levels:
Pinterest Ads
Programmatic/Display (LiveIntent, Google Display, Criteo, PowerInbox)
Twitter Ads
— Bespoke Post
— Momofuku
— Cometeer Coffee
— Gateway X (Jesse Pujji, founder of Ampush's venture studio)
— Tombolo Company
— Modern Mammals
— Apartment List
English
While working in-house at Bespoke Post, I grew their Snapchat ad spend by 8x from 2019-2020, all while cutting their CPA by 57%.
- Committed to optimizing and refreshing our video creative on a regular cadence throughout the campaign, generating ad content that looked native to the platform
- Sought to connect with the most relevant audiences on Snapchat by testing through strategic targeting tactics, such as lookalike audiences and interest categories.
- Leveraged all relevant ad formats on the platform including Snap ads and Story Ads to increase our total inventory and keep CPMs low
- Through rigorous A/B testing, optimized a tailored landing page best suited to Snap's younger, mobile-first audience
As we continue to grow, diversification of our marketing spend is of utmost importance as you never want to have too many growth eggs in any one channel basket. Over the last year, Snapchat has become instrumental to said diversification, giving us the confidence to further increase our overall marketing spend.