ClickCease
Verified Talent

Pomi Lee

Las Vegas
$60
/hr
Verified Talent

I have 9+ years of experience in social media marketing, product marketing, marketing and advertising research and social intelligence analysis for Fortune 500 companies and small businesses. I am an expert in native social and tools like Sprinklr, Tableau, Google Analytics and Excel.

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I have 9+ years of experience in social media marketing, product marketing, marketing and advertising research and social intelligence analysis for Fortune 500 companies and small businesses. I am an expert in native social and tools like Sprinklr, Tableau, Google Analytics and Excel.

Worked With

— Sprinklr

— MGM Resorts International

— University of Alaska Fairbanks

Case Studies

No items found.

Specialty Areas

Social Media Management
Analytics
Product Marketing

Vertical Experience

Technology
Hospitality
Education

Tools

Sprinklr
Google Analytics
Tableau
Excel
GSuite

Skills

Market Research
Social Media Management
Value Proposition Messaging
Positioning

Recent Roles

Product Marketing Manager

Sprinklr | 2021- Present
  • I am responsible for refining messaging, strategic positioning, and go-to-market for new products, functions, and features for the Marketing & Advertising suite. I partner with Product Management, Sales, Customer Success, AR, PR, and others in Marketing and leverage data tools (Tableau and Google Analytics) to drive growth, build pipeline, support sales, increase adoption of our solutions, and drive thought leadership.

Customer Success Manager

Sprinklr | 2021- 2021
  • I empower Fortune 500 brands to improve their customer's digital experiences and achieve business objectives through the adoption of Sprinklr across a $2M portfolio. I serve as a strategic advisor, consultant, and advocate for client success for clients in the video game, entertainment, and F&B industries.
  • Collaborate with internal and client-facing cross-functional teams (product, marketing, sales, engineering, implementation)
  • Build relationships with key stakeholders and understand client's business objectives to identify strategic opportunities and partnerships
  • Use data to build case studies, drive thought leadership, and identify value propositions to maintain customer happiness

Social Media Manager (Intelligence & Technology)

MGM Resorts International | 2019- 2021
  • I lead best-in-class social marketing strategies and construct strategic messaging and positioning for enterprise portfolio of +1200 social handles, +13M followers, and +200M social reach. I serve as a key POC for vendor partnerships and present actionable insights to executive stakeholders.
  • Manage ongoing optimization of social strategies, community management, and social governance for 30 worldwide properties and +500 F&B, entertainment, and sports partnerships
  • Leverage Sprinklr to manage positioning and messaging for large-scale social media activations
  • Collaborate with internal partners to drive crisis and escalation workflows, brand reputation monitoring and social trendspotting

Social Media Strategist (Intelligence)

MGM Resorts International | 2019- 2021
  • Oversaw reporting governance and social enablement of 30+ brands and 1200+ social handles
  • Analyze trends and lead strategic enterprise digital marketing tactics and messaging
  • Present performance reporting and actionable insights to c-suite executive stakeholders

Marketing Research Analyst

University of Alaska Fairbanks | 2016- 2018
  • Utilize tools (such as Excel) to analyze large unstructured NHL player and performance data between 5 seasons (2011-2016)
  • Collaborate with multiple stakeholders to identify actionable insights (player recruitment strategy recommendations) and presented actionable insights to NHL stakeholders
  • Awarded first-time departmental undergraduate research award and academic publication in Fall 2018

Marketing and Social Media Lead

University of Alaska Fairbanks | 2015- 2017
  • Manage creative input and relationships with talent to develop social-first strategies resulting in +40% increase in organic search traffic, +400 niche market reach, and best-to-date social performance (+21K videos views)
  • Leverage data to determine performance and continuously optimized strategies and tactics
  • Lead marketing team, developed social media marketing strategies (concept to development to execution), and presented findings to external stakeholders
  • Lead social coverage of live events, social engagement campaigns, and community management tactics

Advertising and Marketing Manager

University of Alaska Fairbanks | 2013- 2015
  • Manage relationships with creative agencies and stakeholders to develop marketing campaign strategies
  • Drove marketing direction resulting in the generation of 95% of annual revenue within one quarter
  • Serve as point of contact for the journalism team (reporters and editor)
  • Lead online community management and negotiated budgets to increase client ad sales

Certifications

Social Listening Certification
July 2020
Sprinklr Reporting Certification
July 2020
Google Analytics Certification
February 2022

Education

University of Alaska Fairbanks
MBA Business Administration
University of Alaska Fairbanks
BA Administration and Marketing

Case Studies

No items found.
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